The rise of generative AI tools, including OpenAI’s ChatGPT, Google’s Gemini, Microsoft’s Copilot, and Apple’s Intelligence, has intensified privacy concerns. These tools, integrated into everyday devices, come with varied privacy policies on data usage and retention, often leaving consumers unaware of how their data is handled. Jodi Daniels of Red Clover Advisors underscores the lack of a universal opt-out for data usage, urging users to scrutinize privacy policies and control settings. The ability to manage data retention and deletion varies, with some platforms like ChatGPT offering options to prevent data use in model training.
As generative AI becomes more prevalent, privacy risks grow, particularly concerning sensitive information. Experts warn against inputting confidential data into AI systems, as it may be misused or exposed. Companies like Microsoft have taken steps to safeguard user data, allowing for opt-in or opt-out options and preventing unauthorized sharing. However, once data is used by AI models, retracting it can be challenging, highlighting the need for continued research on risk mitigation. Consumers are advised to stay informed, employ best practices for data privacy, and regularly review their AI tool settings to safeguard personal information.
