Profile

Amplitude’s founders, Spenser Skates and Curtis Liu, originally created their product intelligence tools company under the name Sonalight in 2012, and have since grown it to more than 500 employees spread across offices in the U.S., Europe, and Asia. Amplitude is perhaps best known for its proprietary database Behavioral Graph, which collects and synthesizes behavioral data. The company’s platform enables product teams to get a better handle on how users interact with a product and gain insights on what delivers the most impact on conversion and retention rates. It also offers honed Amplitude Analytics, Amplitude Recommend, and Amplitude Experiment solutions.

The company additionally provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the internet as a subscription service using a SaaS model. Recently, following several other rounds of funding, the company received $150 million in its final private investment led by the venture capital firm Sequoia Capital at a valuation of $4 billion.