Automotive Technology
Irving, Texas


Overall Rank: 608
Category: Business Processes
Category Rank: 63


  • Top Software Company of 2021


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DealerSocket is bringing customer relationship management software solutions to the automotive sales industry in North America and beyond. Based in Irving, Texas, DealerSocket provides an integrated suite of automotive software solutions used by franchise, independent, and Buy Here Pay Here (BHPH) car dealers to increase revenues, enhance, and automate marketing and sales processes while delivering great experiences to customers.

Because the suite is designed exclusively for auto dealers, it provides solutions that tackle inventory management, cost monitoring, accounting, and dealership reporting. In addition, its advanced equity mining tool allows dealers to identify customers with positive equity and create opportunities for potential trade-ins with attractive financing options, giving dealers an advantage over their competition.

The company is led by President and CEO Sejal Pietrzak, a 25-year veteran leader in fast-paced, global enterprise software organizations. In 2020, Pietrzak was recognized in the Automotive News 2020 Class of 100 Leading Women in the North American Auto Industry, and in 2019, The Software Report ranked Pietrzak at No. 7 on its annual Top 50 SaaS CEOs list.

Key Executives

Sejal Pietrzak – Former CEO and President