Customer Relationship Management
Overall Rank: 99
Category Rank: 4
- Top Software Company of 2021
Founded in 2015 in Boston, Drift helps companies engage in real-time, personalized conversations so they can build trust and accelerate revenue. Drift provides a Conversational Marketing platform that combines chat, email, video, and automation to make business buying easier, and its Revenue Acceleration Platform helps companies connect on their own terms. The company was founded by CEO David Cancel, the serial entrepreneur behind Performable (acquired by HubSpot), Ghostery, and Compete.com, and his Performable partner CTO Elias Torres. The two have developed Drift to eliminate forms in the sales process, replacing them with messaging bots that engage customers in a more conversational style in order to gather information.
The two execs also aimed to create a company that encourages a diverse set of ideas and opinions and promotes equity and inclusion in the workplace. As two of the few Latinx founders of venture capital-funded startups, they strive to be role models for their own employees and other minorities interested or involved in the tech industry. The Boston Business Journal and Comparably have both awarded Drift “Best Workplace in Boston” awards, and the company received the 2020 “LinkedIn Best Startup” award, as well. In its last round of fundraising, in 2018, the company was valued at $360 million.