Customer Management
Quincy, Massachusetts


Overall Rank: 239
Category: Customer Management
Category Rank: 12


  • Top Software CTOs of 2023
  • Power 500 Software Company


FORM powers the world’s 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM’s digital assistant for teams guides daily tasks, boosts communication, and provides leaders with real-time intelligence to drive faster actions and better decisions.


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Key Products

MarketX Market Execution

Distribute Tasks – Create & assign dynamic tasks in a drag-and-drop builder; Guide Teams – Guide task completion on mobile with context for teams; Get Insights – Gain actionable insights with real-time reporting.

OpX Operational Excellence

Collect Data – Create and assign powerful data collection workflows; Guide Teams – Guide task completion on mobile with context for teams; Get Insights – Instantly reach conclusions and automate resolution.

Third-Party Workforce

Allows clients to get a world-class field team with FORM MarketX and Customer Impact. They’ve paired a highly-trained merchandising workforce with the world’s top field execution app to give brands full-market coverage, instant insights, and more flexible ways to do great work.

Key Executives

Ali Moosani, Chief Executive Officer

Moosani is a Private Equity CEO and Independent Board Director that specializes in leading high-growth cloud software, by delivering financial and operational success for private and publicly held global organizations across multiple industries. Extensive experience in leading numerous transactions, M&A and exit scenarios while supporting the raise of multiple funds.

Ramakant Pandrangi, Chief Technology Officer

Pandrangi has GM, Product Management, and Engineering leadership experience. He has a track record of creating and leading a portfolio of products/service offerings that deliver value to customers, and revenue growth to the company. He has experience leading portfolio and product strategy, spanning business, technology, and partner ecosystems/alliances to create product differentiation and enable go to market strategies.

Pandrangi holds deep expertise at building and leading high performance global teams that have launched highly available software-as-a-service (SaaS) platforms and products, across multiple technology markets – Critical Internet Infrastructure, Network Security Services, PKI, Payments, etc.

Ryan Lucas, Chief Revenue Officer

Lucas has been an executive leader at FORM since 2013 where he is responsible for leading a 40-member team to deliver business impact to 1,000 enterprise customers globally, including CBRE, Fannie Mae, Aramark, British Petroleum, Wendy’s, and Nevada Gold Mines. Lucas has deep expertise in business process, workflow automation, digital transformation, culture and engagement, and business intelligence for SaaS. Channeling the voice of the customer to inform FORM’s product strategy, Lucas works closely with partners in product, engineering, and professional services to develop capabilities that improve the admin user experience in low-code/no-code process building, and increase frontline user adoption. Lucas has a degree in Communication from Appalachian State University, and a J.D. from the University of Miami with specialization in immigration.

Customer Insights

“We’re hitting every single KPI with this platform–sales, margin, shrink, loss prevention, labor, and more. We believe it’s also leading to reduced turnover, greater productivity, better customer service, and generally a better workplace culture.” – Director of Talent Development & Engagement, Save A Lot


“Before deploying FORM MarketX, our teams were spending up to an hour performing reports and manually recording data. The platform has allowed us to focus on what’s important to drive double-digit sales growth across thousands of locations and to greatly save time.” – Jonathan Neech, GM at Compass Group Australia


“This partnership streamlines operations and allows us to leverage the flexibility and value of the FORM OpX platform to find new and interesting ways to communicate with Wendy’s restaurant operators and affect change on a restaurant-by-restaurant basis. From there, we can dig deeper into the data to find even more ways to delight our customers.” – Frank Leary, Vice President of Customer Experience, The Wendy’s Group


“Since 2016, we’ve paired the most experienced retail execution team with FORM’s award-winning app to deliver unparalleled retail insights in 100% of U.S. markets. Our partnership gives brands faster and easier ways to achieve their merchandising goals and provide the data they need to beat competitors.” – Scott Hiller, President, Customer Impact