Product Analytics
San Francisco, California


Overall Rank: 623
Category: Data Management & Analytics
Category Rank: 123


  • Top Software Company of 2021


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At its most powerful, product analytics tell a business exactly what is happening in its offerings’ usage, analyzing customer behavior to provide invaluable insights. San Francisco-based product analytics company Heap is dedicated to providing its clients with a comprehensive view of its customers and their needs. Its software automatically collects, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences. Heap’s solutions are used by product managers, marketers, dev team leaders, UX designers, and more to adapt to customer needs faster.

Heap was founded in 2013 by Matin Movassate, who served as CEO until March 2021 and still sits as the company’s chairman. Movassate is a former product manager at Facebook with experience in development with Google and Mozilla with a bachelor’s degree in computer science from Stanford University. His replacement as CEO, Ken Fine, is the former chief executive of Symphony Commerce and chief customer officer of Medallia. In 2019, the company raised $55 million in Series C funding led by NewView Capital, an investor in Uber MasterClass, Canopy, and other growth technology companies. The funding round gave Heap a post-money valuation between $100-$500 million.

Key Executives

Ada Johnson – VP Finance