Profile

Founded in 2016, Kibo is a Dallas, Texas-headquartered software company that offers a cloud-based, end-to-end commerce solution for retailers and branded manufacturers. With Kibo, retailers are given everything they need to run an omnichannel commerce business: from in-store offerings like dynamic payment processing to online applications like web-based merchandising and website content management. By leveraging AI-driven technologies, the company provides a complete omnichannel commerce platform delivered with the lowest total cost of ownership and the fastest time to market.

In 2020, Kibo rolled out unified commerce capabilities with fully integrated Monetate and Certona personalization. The platform, with Machine Learning at its core, delivers for retailers looking to capitalize on recently accelerated online shopping behavior. In January 2021, the company announced that it had achieved substantial growth during the preceding twelve months, driven by the increased dominance of online shopping as a portion of worldwide commerce. Sales for the company’s flagship Unified Commerce Platform grew 500%. Kibo Order Management was recently named a Strong Performer in the Forrester Wave™: Order Management Systems.

Visit kibocommerce.com

Key Products

Kibo helps retailers like Office Depot, Taco Bell and Patagonia punch above their weight class and deliver on the promise of modern retail through its end-to-end unified commerce platform. Kibo’s Unified Commerce is a headless solution that combines AI-driven personalization from industry leaders Certona and Monetate, omnichannel commerce, and distributed order management. Powering a modern customer journey, Kibo’s Unified Commerce Platform brings unmatched capabilities to be able to tailor shopping experiences at scale. 

With Kibo, business users are empowered to manage digital channels without relying on technical teams. And, unlike other vendors, Kibo allows for the management all of B2C and B2B channels on a single platform, with industry-leading personalization at the core. 

Kibo‘s robust analytics and data management capabilities deliver personalized customer experiences across retail and marketing channels throughout the customer journey. The platform draws on first-party data and data partnerships, learning and improving over time in order to provide better personalization, even for new visitors that have no previous data associated with their account.

Kibo’s Unified Commerce Platform enables brands to keep up with rapidly evolving customer expectations, because of its ease of use, agility and scalability. Kibo’s API-first, microservices-based architecture supports a wide range of commerce strategies through advanced solutions including order management, end-to-end eCommerce capabilities for B2B and B2C retailers and patented personalization technology that help retailers meet high growth goals and deliver on customer expectations at a manageable cost of ownership.

With Kibo, flexibility meets usability and gives brands agility with intuitive out-of-the-box tools designed for the brand’s teams. Kibo’s solutions are specifically designed to help retailers reach more customers and easily adapt to dynamic markets via a truly customer driven solution for every customer touchpoint.

Corporate Responsibility

Kibo has developed a strong internal stance on diversity and inclusion, and it shows throughout the hiring practices. For example, Kibo uses blind resume screening to remove unintentional bias in all areas of the job search. Kibo’s goal is to attain diversity in an organic way that results in an inclusive culture, not just as a best practice or a way to check a box. The team has taken additional steps to address employee comfort by developing a global, cross-regional and cross-functional diversity and inclusion committee of volunteers that guides the keeps the team accountable. 

Furthermore, the team coordinates a “Culture of Accountability & Feedback.” Every new hire joining Kibo is guided through extensive training of how to best interact with colleagues and is given the opportunity to mentor or be mentored. For example, every senior leader in the organization has a mentee with the targeted approach for training minority employees of varying demographics to take on roles of leadership and to advance over time within the organization.

Externally, Kibo offers a 20% discount on all products and services to certified `Minority- and Women-Owned Business Enterprises (MWBEs). This is a part of a larger, long-term strategy to support diversity across the ecommerce industry. In addition to the discount, Kibo is partnering with a third party to educate MWBEs on the benefits of becoming MWBE-certified and the related market advantages. On a local scale, Kibo also partners with MWBEs to give back based on current events, needs and employee-driven causes. Last year, Kibo partnered with a local minority-owned restaurant in Dallas to feed approximately 100 staff members at UT Southwest Hospital’s ER and ICU wards because they were overworked at the onset of the COVID-19 pandemic. Kibo promises to continue its commitment to diversity and inclusion.

Customer Insights

“What we really liked about Kibo as a solution was the one-stop shop of support for clients,” said Brian Crowley, eCommerce manager, My M&Ms. “Kibo really felt like a mutual fit for our business.”

“We worked with Kibo to deliver personalization across the different parts of the customer journey. An explicit learning of our efforts is that delivering better customer experiences results in direct improvements to key metrics,” said Marco Fazio, global manager conversion optimization, Reebok. 

“Social Proof is an important tool for us, as luxury wine customers care about the popularity and scarcity of products. Being able to communicate when our wines are selling out gives our customers a window of opportunity to secure our bestselling wines. We don’t offer many discounts so this is an invaluable promotion tool,” said Mike Hodgson, director of eCommerce, HALL Wines.

Company Insights

“Our robust, full-featured platform will easily scale with any retailer as it expands into mobile and connect experiences across channels. We’re experienced in partnering with growing omnichannel companies that are ready to increase their testing and implementation of a variety of new experiences across customer touchpoints,” said Vinesh Vis, chief sales officer, Kibo.