New York, NY
Overall Rank: 54
Category Rank: 2
- Top Software Company of 2022
Mediaocean is one of the world’s largest advertising software companies, responsible for more than $200 billion in advertising spending every year. The company is noted for its pioneering use of AI and machine learning to connect brands and media institutions to their audiences using cutting-edge solutions for advertising purchasing, integration, and management. It was founded in 1967 as Donovan Data Systems, and has been led by celebrated entrepreneur and Chief Executive Officer Bill Wise since its merger with MediaBank and launch under the Mediaocean banner in 2011.
Recent years have seen Mediaocean pursue an assertive expansion plan, announcing acquisitions of media tech providers MBS, 4C Insights, and Flashtalking. The company has accrued numerous awards for its corporate culture and technological achievements, and last year it was named a G2 Enterprise leader in cross-channel advertising as well as a Gartner 2021 Magic Quadrant leader in advertising technology. With 1,700 employees working in 30 offices around the world, the company helps a 100,000-strong client base get out the word about their businesses with tech-forward omnichannel advertising.