Customer Relationship Management
Tallinn, Estonia


Overall Rank: 584
Category: CRM
Category Rank: 21


  • Top Software Company of 2021
  • Top Software Company of 2020


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Since 2010, Pipedrive has continued to support company growth and product innovation and meet the needs of today’s sales environments. The company provides a customer relationship management (CRM) tool that is designed to guide intricate or lengthy sales processes. With Pipedrive, users have access to timely, detailed, and accurate sales reporting and revenue projections, thus allowing them to advance deals through their pipelines.

In September 2020, Pipedrive bolstered its offerings by relaunching LeadBooster, a comprehensive new lead generation and management toolset. Fully integrated into the Pipedrive platform, LeadBooster gives users the ability to search a unique B2B database of 400 million business profiles for high-quality outbound leads, which is just one among many of its key features.

The company has more than 800 employees in its ten offices across Europe and the U.S. Everyday over 95,000 sales teams around the world use Pipedrive’s platform to get more qualified leads into their pipelines and take quicker action on the most promising deals. In 2019, Financial Times included Pipedrive in the FT 1000, a list of Europe’s fastest-growing companies. That same year the company raised a total of $91 million in funding. Later in 2020, Pipedrive became the fifth Estonian-founded unicorn after its valuation exceeded the $1 billion mark.

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Key Products


Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Visual pipeline helps users visualize their sales processes and concentrate on activity-based selling, a proven approach that is all about scheduling, completing, and tracking activities. Pipedrive is easy-to-use, highly intuitive, and powerful tool that supports customers delivering business and revenue goals. After one year, Pipedrive users close 28% more deals on average. The product is available in 19 languages.


Launched in autumn 2020, LeadBooster add-on has proved to be a successful tool both for the company as well as the customers. As a comprehensive new lead generation and management toolset and fully integrated into the Pipedrive platform, LeadBooster includes Prospector, which gives users the ability to search a unique B2B database of 400 million business profiles for high-quality outbound leads; a highly customizable Chatbot that engages with web traffic 24/7; Live Chat to help sales reps qualify leads in real-time; intuitive and shareable Web Forms to capture web browsers’ vital lead data; and an add-on called Web Visitors for monitoring web activity. Data suggests that LeadBooster secures up to 4x more qualified leads and can increase deal close rate by +25%. In addition to LeadBooster, Pipedrive is compatible with more than 200+ apps and integrations.

Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. The company is headquartered in Florida and has offices across Europe and in the US. Pipedrive is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners.

Corporate Responsibility

Over time, the role of corporate social responsibility has grown at Pipedrive, focusing mainly on supporting education, diversity, and sustainability. Headquartered in Florida, Pipedrive has in total 10 offices in 8 countries and more than 800 employees representing 50+ nationalities. The latest educational initiatives include the financial support of establishing and launching the Estonian based Jõhvi coding school, joining The Education Leaders’ Internship Programme and offering an internship to school principals, and supporting Codesters.club for engaging school children in digital product development program in middle and high schools. This year, Pipedrive also participates in the Green Tiger initiative for taking the company’s green and environmentally responsible practices to the next level. Other environmentally and sustainable practices include supporting Single. Earth, Let’s Do it Foundation, and World Cleanup Day with a free Pipedrive subscription.

Key Executives

Sergei Anikin – Former VP of Engineering