Tel Aviv, Israel


Overall Rank: 485
Category: Cybersecurity
Category Rank: 47


  • Power 500 Software Company


PlainID is the Authorization Company. Their cutting edge solutions enable organizations to grow their business faster whether it be via their Policy Manager or Partner Manager product lines.

PlainID was founded in 2014 by a team of experienced security technologists determined to put an end to the challenges that businesses face when scaling up their IAM capabilities. The solution led to a completely new design that reduces all enterprise authorizations to a single point of view – making Authorization plain and simple for business owners to manage and control.


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Key Products


As a company’s “gatekeeper” Authorization is the process that determines which employees can access which company data. Advanced, fine-grained authorization solutions can apply policies to further limit authorization by factors such as time of day or user location.

Access Control Lists (ACLs) are the oldest approach to Authorization. With ACLs, an administrator matches users to resources on a one-to-one basis. Because only one characteristic, username, is used in Authorization decisions, ACLs provide coarse-grained Authorization.

Role-Based Access Control (RBAC) involves creating roles, assigning them permission sets, and then assigning users to the roles. This approach is much more efficient than ACLs: assigning a user a role automatically gives them the correct access rights for all resources. Likewise, adding or removing a resource to a role ensures that the change is effective for all users with that role.

Attribute-Based Access Control (ABAC) does not use roles. Instead, it uses multiple characteristics or attributes, such as a user’s location or the time of day to determine whether or not to allow access to a resource. For example, an ABAC solution might grant an employee access to a sensitive document during work hours, but not at 2 AM.

Key Executives

Oren Ohayon Harel, CEO& Co-Founder

Oren brings substantial knowledge and experience in cyber security, with a special focus on user identity management, standards and regulations, technology implementation, and cross organizational project development and deployment. In his previous role, Oren served as Deputy CISO at one of Israel’s largest banks.

Gal Helemski. CIPO & Co-Founder

Gal is a recognized cyber security expert, and is the Chief Innovation and Product Officer at PlainID. In the past 16 years she has defined solutions to customers, created and defined project specs, technical documentation, presentations and training, primarily in the identity and access management area. Gal earned a Bachelor of Science degree in physics and computer science from Bar-Ilan University. She served for six years in the IDF’s prestigious Mamram computing unit.

Tom Ammirati, Chief Revenue Officer

Tom Ammirati is a go to market technology executive with 25+ years experience in the enterprise software industry. Tom has held executive positions at both early stage, hyper growth firms as well as established enterprises. His leadership assignments have been distinguished by building high performance and customer centric sales, partner, customer success and marketing organizations that have disrupted key technology markets and achieved category leadership. These include ADP, Veritas, Symantec, Success Factors, ForgeRock and Onfido.

Erez Storch, CFO

Erez Storch is the Chief Financial Officer at PlainID. Erez graduated from Tel Aviv University with an MBA in Finance and a BA in Accounting and Economics. He later completed his CPA studies at Tel Aviv University. With over 10 years of experience, Erez specializes in financial planning and analysis, cash flow management, internal controls and KPI monitoring, due diligences, software integrations, and risk management. Formerly, Erez served as CFO at Schindler, CFO at Prodware, Controller at ODF Optronics, and CPA at Ernst & Young.