Profile

Sendinblue was founded in 2012 with the mission to make the most effective marketing channels accessible to all businesses. Sendinblue has leveled the playing field for small and medium-sized businesses (SMBs) by offering an affordable and intuitive all-in-one digital marketing solution. Unlike competitors, Sendinblue offers the only all-in-one digital marketing solution developed for SMBs, covering tools such as email, SMS, marketing automation, sales management, and live chat. As the leader in SMB digital marketing, Sendinblue offers best-in-class deliverability, the highest touch customer support, powerful integration into CRM systems, and affordability.

Sendinblue’s cloud-based platform enables any SMB to quickly and easily digitize their business and form stronger connections with their customers. During the pandemic, Sendinblue has been a lifeline to thousands of small businesses across the world that were forced to quickly pivot to survive. With over 50+ integrations, including WordPress, Shopify, Salesforce, Zoho, and more, Sendinblue offers SMBs the complete marketing toolbox.

Last October, Sendinblue raised $160M in Series B funding to drive product expansion to further support SMBs and accelerate growth in the North American market. Since 2018, Sendinblue has experienced 100% year-over-year growth in the U.S., the fastest-growing market for the company, and now serves more than 180,000 customers across the world.

Visit www.sendinblue.com

Key Products

Sendinblue has leveled the playing field for small and medium-sized businesses (SMB) by offering an affordable and intuitive all-in-one digital marketing solution. Unlike competitors, Sendinblue offers the only all-in-one digital marketing solution developed for SMBs, covering tools such as email, SMS, marketing automation, sales management, and live chat. As the leader in SMB digital marketing, Sendinblue offers best-in-class deliverability, the highest touch customer support, powerful integration into CRM systems, and affordability.

Sendinblue’s cloud-based platform enables any SMB to quickly and easily digitize their business and form stronger connections with their customers. During the pandemic, Sendinblue has been a lifeline to thousands of small businesses across the world that were forced to quickly pivot to survive. 

The Sendinblue platform integrates with 50+ services, including WordPress, Shopify, Salesforce, Zoho, and more. With a robust suite of integrations, Sendinblue offers SMBs the complete marketing toolbox. 

Last October, Sendinblue raised $160M in Series B funding, the largest amount raised by an all-in-one digital marketing platform, to drive product expansion to further support SMBs and accelerate growth in the North American market. Since 2018, Sendinblue has experienced 100% year-over-year growth in the U.S., the fastest-growing market for the company, and now serves more than 300,000 customers across the world.

Following the company’s 2017 funding round, Sendinblue has expanded from 100 to 500 employees globally, opened offices in Toronto after establishing a presence in Seattle, acquired MailClark and Newsletter2Go, and developed an enterprise offering to meet the growing needs of larger brands.

Key Executives

Armand Thiberge – CEO, Founder

Martin Larrue – Former Finance Manager

Steffen Schebesta – CEO North America and VP Corporate Development

Corporate Responsibility

Within the past year, Sendinblue has implemented new programs and initiatives aimed at promoting DE&I throughout the entire organization, including:

– The launch of a new D&I initiative to reaffirm the company’s commitment to equality. As part of this initiative, Sendinblue is carrying out multiple workshops to brainstorm ideas on how to better the organization’s approach to diversity and inclusion and work with employee volunteers to define the action plan. Following the workshops, the employee volunteers will work with the Sendinblue leadership team to shape new diversity and inclusion policies at the organization.

– A refresh of the hiring process to mitigate bias, including unconscious bias training for all Sendinblue hiring managers. Sendinblue also updated company job descriptions to include language about the company’s diversity initiatives.

– Ongoing company-wide discussions on diversity to increase awareness, elevate the voices of underrepresented groups in the company, and educate the entire employee-base.

– A revamp of the anti-discrimination and anti-harassment policies to reflect Sendinblue’s inclusive and diverse approach.

– Anti-discrimination and anti-harassment online training for all employees, facilitated by LRN, one of the leaders of ethics and compliance solutions.

– Training and workshops on stress management to help aid employees through difficult times in society. Each training and workshop are set up in different forms to adapt to the context and needs of each country.

Customer Insights

“Our experience with Sendinblue has been great so far. We are happy to be able to reach our customers and maintain a close relationship with them. We normally have a 30 to 40% open rate which means great engagement!” – Bonita Bok, Marketing Manager at ByChefNuit

“We recommend Sendinblue to all the startups we advise. It adapts perfectly to their needs, even at rapid growth!” – Bénédicte Sanson General Manager at Moovjee

“Since we switched to Sendinblue, our campaigns are consistently above the 20% base open rate, which is amazing for our business and for clients looking to advertise with us. Our real estate newsletter, for example, has total open rates exceeding 50% on some occasions. Being able to show these types of results to our advertisers is just incredible.” – Robb Lee, Digital Operations Manager at Florida Trend