Workflow Solutions
Santa Clara, CA


Overall Rank: 4
Category: Business Processes
Category Rank: 1


  • Top Software Company of 2021
  • Top Software Company of 2020
  • Power 500 Software Company


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With a market capitalization of $108 billion, ServiceNow ranks as the second largest SaaS company in the U.S. Founded in 2004 by Fred Luddy, ServiceNow is a constituent of the Russell 1000 Index and S&P 500 Index and has been recognized as one of the world’s most innovative companies by Forbes.

Headquartered in Santa Clara, California, ServiceNow is leading the pack when it comes to providing business workflow software. Put simply, the company takes time-consuming processes (typically manual and/or paper-based activities) and then it turns them into simple, streamlined, digital workflows for its customers. ServiceNow serves organizations of all sizes, from local governments to Fortune 500 companies.

In addition, ServiceNow’s software enables the chief information officers at big companies and other organizations to keep track of their assets, such as computers, software licenses, and other IT resources. At the same time, it generates the kind of information that business executives can use and understand; for example, how the cost of operating a sales force in the field compares with the cost of selling products through an online catalog. Among its many recognitions, in 2020, Gartner dubbed ServiceNow an ITSM Magic Quadrant leader for the seventh year in a row.


Key Products

IT Service Management (ITSM)

This solution is able to provision resilient services that promote productivity and generate incredible experiences no matter where employees work. It will revolutionize day-to-day operations by future-proofing IT infrastructure with a unified cloud platform. ServiceNow’s ITSM offering uses its built-in, honed practices to quickly consolidate divergent assets and tools to a singular, cloud-housed action system. Users can fully comprehend shared data with trusted, reliable IT service workflows.

IT Operations Management (ITOM)

The ITOM solution can run real-time diagnostics in order to reduce user impact, anticipate problems, and implement automated resolutions with AIOps. It groups up core applications and capabilities into neat packages that are able to scale with the needs of the individual user or entire company. The solution locks right in with the user’s favored monitoring tools, infrastructures, cloud platform, and asset management software to deliver a personalized management experience.

IT Business Management (ITBM)

Operational management concerns are taken care of by this tool, which raises initiative value and allows for rapid shifts in objectives. With ServiceNow’s technology, managers can plan, prioritize, and track any kind of work-aligned activity. The increased visibility on strategies and portfolio investments is sure to produce favorable outcomes. Progress can be evaluated in real time to gain better insight on budget spending and the actual value of work processes.

Now Platform

ServiceNow’s formidable Now Platform is a win-win for customer and employee satisfaction. With natural language understanding-powered conversations, users can generate context-driven recommendations and engage in more fruitful self-service functions. The platform readily spots issues, brings down call volume, automates basic inquiries, and deals with tickets using advanced machine learning. Its predictive intelligence system runs interference for all of its inherent features and determines solutions smoothly

Key Executives

Carrie Francey – Global VP Strategic PArtner Ecosystem and Former VP, Global Alliances

Corporate Responsibility

Environmental Impact

ServiceNow has made public a collection of targeted environment goals for the near future. The company hopes to be using 100% renewable energy for all office and datacenter operations by the end of the year. In the same timeframe, measures will be taken to transition those operations, in addition to corporate travel needs, into carbon-neutral status. ServiceNow has also stated its intention to reach net-zero emissions for its complete value chain, in accordance with SBTi criteria

Charitable Causes

Nonprofit grants and matching from ServiceNow has generated over $7 million in grants that back local, regional, and international nonprofits such as the UN Foundation, American Red Cross, and SVCF. Food security nonprofits, including Feeding America, World Food Program, UNICEF10, and Second Harvest of SiliconValley were given around $1.2 million in grants. Another $250,000 in grants were provided as part of the company’s Total Giving COVID-19 relief commitment.

Overall, 25% of employees participated in donating and served over 2,600 volunteer hours. Total contributions from employees to nonprofits averages at $1.6 million.

Diversity & Inclusion

ServiceNow was chosen as one of the Best Places to Work for LGBTQ Equality for 2021, and earned a spot on’s Top Companies for Women Technologists.