Customer Management
New York, United States


Overall Rank: 129
Category: Customer Management
Category Rank: 9


  • Top Software CTOs of 2022
  • Power 500 Software Company


Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

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Key Products

Modern Care

Allows users to unify their contact center with the world’s leading digital-first, proactive customer service solution. 90% of customers want immediate responses to their questions, but most contact centers can’t keep up. Sprinklr Modern Care is the first purpose-built Contact Center as a Service (CCaas) that ensures users and their agents can offer frictionless support. It scales customer service across 30+ digital and traditional channels — including voice — with self-service systems, AI bots, and one unified view of the customer.

Modern Research

Capture customer experience measurements and insights in real time, all in one place. 97% of brands say they struggle with turning vast amounts of unstructured data into actionable insights. But with AI-powered Modern Research from Sprinklr, users can transform data from millions of conversations — including 200 billion historical messages across 30+ digital channels — into actionable insights for the user’s entire business, giving them a single, unified, 360° view of their customers to drive faster, smarter business decisions.

Modern Marketing & Advertising

70% of consumers expect personalization from brands across all digital channels. But the challenge of delivering consistent messaging at scale can be overwhelming — as it demands streamlined orchestration and execution. Sprinklr Modern Marketing & Advertising integrates every stage of the marketing lifecycle into a seamless experience on a single, unified platform, helping teams to produce high-quality assets faster across all digital channels.

Social Engagement & Sales

Every day, customers are active on a huge range of channels, including social, chat, and messaging. By not being present and engaging with them across all of these experiences it’s killing the user’s reputation and bottom line.

Unified-CXM Platform

As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr’s industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world’s top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth.

Key Executives

Ragy Thomas, Founder & CEO

Ragy Thomas is the Founder & CEO of Sprinklr, which he founded in 2009. Previously, Thomas was President at Epsilon Interactive Services Group and before that worked as Chief Technology Officer at Bigfoot Interactive. Earlier in his career he worked with Tata Unisys as a senior software engineer. Thomas is a Board Member on Tech:NYC as well as the New York CTO Club.

Thomas earned an MBA in finance and information systems from NYU Stern School of Business and an undergraduate degree in computer science and engineering from Pondicherry Engineering College.

Pavitar Singh, Chief Technology Officer

Pavitar Singh is the Chief Technology Officer for Sprinklr, a unified customer experience management platform for the world’s most valuable companies. At Sprinklr, Singh leads all R&D and Product work. Known for continuous innovation, his team built Sprinklr’s unified platform of five products upon a layer of advanced automation and A.I. over the last 10 years. Before joining Sprinklr, Singh was a co-founder at UserRules.com and before that worked as a product lead at iXiGO.com. Earlier in his career he worked with Pramati Technologies as a development engineer.

Singh graduated from Management Development Institute in Gurgaon with an MBA in finance, operations and strategy and from Dhirubhai Ambani Institute of Information and Communication Technology with an undergraduate degree in computer science and information technology.

Paul Ohls, Chief Revenue Officer

Paul Ohls is the Chief Revenue Officer of Sprinklr, which he joined in 2018 as the Executive Vice PResident of Global Sales & Success. Ohls first got his start in 1995 as a sales executive at Aerotek. From there, he went on to SAP Ariba, before eventually rising to Chief Revenue Officer at Tenfold, A LivePerson (LPSN) Company, his most recent position prior to joining Sprinklr.

Ohls graduated from Texas A&M University with an undergraduate degree in marketing and finance.

Diane Adams, Chief Culture & Talent Officer

Diane Adams is the Chief Culture and Talent Officer of Sprinklr. Adams is a global “culture and talent” expert who builds high-performing organizations across technology verticals. She has a proven track-record of scaling businesses that in turn, have doubled, tripled, and increased their revenue streams 10x, during tenures at three public companies. Adams has expertise in leading Fortune 500 Human Resources organizations, as well as consulting and coaching small business, entrepreneurial ventures, and nonprofits.

Adams is the author of More than “Casual Fridays and Free Coffee: Building a Business Culture that Works for Everyone” , with the goal of helping people and companies recognize opportunities to engage and energize their teams, develop creative “Culture and Talent” strategies to meet changing market requirements, and build high-performing values-based, diverse and inclusive cultures. Her work and accomplishments have been featured or cited in numerous publications, including the Wall Street Journal, Fortune, and Success magazine, among others.

Previously, Adams was a Chief Culture and Talent Officer at McGraw-Hill Education and before that a Chief People Officer at Qlik. Earlier in her career she worked with Cisco Systems as a VP of Human Resources. Adams earned an undergraduate degree from University of North Carolina at Chapel Hill.

Arun Pattabhiraman, Chief Marketing Officer

Arun Pattabhiraman is the Chief Marketing Officer of Sprinklr, which he joined in 2022. Pattabhiraman is an award-winning, global C-suite executive in the SaaS and internet space with experience in product marketing, marketing communications, sales and business development – in both B2B & B2C spaces. He is a seasoned entrepreneurial leader, who thrives in fast-paced, hyper-growth environments that are often characterized by high levels of ambiguity. Pattabhiraman has diverse industry experience across Saas, ad-tech, Internet, media & entertainment, telecom and IT.

Before joining Sprinklr, Pattabhiraman was a Chief Growth Officer at Freshworks and before that a Chief Marketing Officer at Hotstar. Earlier in his career he worked with Tata Consultancy Services as an associate systems engineer. Pattabhiraman graduated from Indian School of Business with an MBA in strategic marketing, strategy and leadership and from College of Engineering, Guindy with an undergraduate degree in electrical and electronics engineering.

Manish Sarin, Chief Financial Officer

Manish Sarin is the Chief Financial Officer of Sprinklr. Sarin is an experienced CFO for high growth software and cybersecurity businesses with expertise in raising capital and managing organic and inorganic growth. Sarin first got his start in 1994 as a consultant at Price Waterhouse. From there, he went on to JPMorgan H&Q, before eventually rising to CFO at Exabeam, his most recent position prior to joining Sprinklr.

Sarin graduated from Columbia Business School with an MBA in finance and from Indian Institute of Technology (Banaras Hindu University) in Varanasi with an undergraduate degree in computer science.

Customer insights

“We took a deep dive into every aspect of Sprinklr and broadly assessed more than a dozen competitor offerings, and found that the depth of Sprinklr’s listening capabilities and its artificial intelligence are by far the best on the market to address our innovative approach to research and teaching.” – Dr. Jameson Hayes, Director of the Public Opinion Lab, University of Alabama


“Before, when everything was so siloed, it was impossible to centralize our data in one place or understand what was happening from a social standpoint across the industry. Now that we have Sprinklr, it provides that transparency and efficiency we lacked before.” – Brittany Neish, Sr. Social Strategist


“We experimented with different point solutions, but they ultimately created inefficiencies and exposed us to a lot of risk. Sprinklr gives us a single view of our customers, helping us understand what they’re saying — not only on social media, but across the web. These insights reveal where we need to focus our resources.” – Andy Freeman, Head of Social Media, Digital, & Marketing Transformation


“There was very little measurement, campaign planning, or cross-team collaboration. Every market and team was interacting with customers on social media, but we didn’t act like one brand. Sprinklr was the only platform robust enough to serve our needs as a global organization and innovative enough to keep up with our aspirations.” – Americo Silva, Global Head of Digital and Social Media