The Trade Desk
Digital Advertising
New York, New York

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Review

Overall Rank: 18
Category: Data Management & Analytics
Category Rank: 2

Awards:

  • Top Software Company of 2021

Profile

The Trade Desk is the leading global, independent technology company empowering data-driven digital advertising. The Trade Desk’s robust platform evaluates more than 13 million ad impressions every single second and employs machine learning to help advertisers reach audiences and engage with customers across formats and devices, including mobile, audio, and Connected TV.


Marketers today are under pressure to make every advertising dollar work as hard as possible and to prove ROI, while at the same time being more agile and flexible than ever before. This is driving demand for a more data-driven approach to advertising, which is powering The Trade Desk’s phenomenal growth. Since the company’s initial public offering in September 2016, the Company’s share price has increased more than 2,000%. The Trade Desk now has more than 1,700 employees in offices across North America, Europe, and Asia Pacific regions.


Founded in 2009 by CEO Jeff Green and CTO Dave Pickles, The Trade Desk is building for the future, with continuous development and iteration based on the needs of its clients – the world’s largest brands and advertisers. This includes leading the initial development of an open-source, interoperable identity solution to preserve the future of the open internet. The Trade Desk’s innovation, independence, and superior service are the reasons behind the company’s strong customer retention, which has remained over 95% every quarter for more than six consecutive years.