San Francisco, CA


Overall Rank: 441
Category: Cybersecurity
Category Rank: 39


  • Top Women Leaders in Cybersecurity of 2022
  • Power 500 Software Company


Traceable was founded by serial entrepreneurs Jyoti Bansal and Sanjay Nagaraj. Bansal and Nagaraj saw the massive adoption of cloud-native architectures firsthand during their time at AppDynamics. As a result, they founded Traceable to protect APIs from next-generation attacks.

Traceable has grown to be the industry’s leading API security platform that identifies and tests APIs, evaluates API risk posture, stops API attacks, and provides deep analytics for threat hunting and forensic research.


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Key Products

API Protection

Automatically detect and stop known and unknown API attacks, business logic abuse attacks, as well as API abuse, fraud, and sensitive data exfiltration.

API Security Testing

With Traceable’s API security testing, customers can eliminate the risk of vulnerable APIs in pre-prod, perform rapid scans that maintain speed of innovation, and automatically obtain remediation insights for developers to better secure their APIs.

API Analytics

API Analytics from Traceable provides a rich set of security and application flow analytics in a data lake which can be used by security analysts to hunt for hidden IOCs.

Key Executives

Jyoti Bansal, CEO & Co-Founder

Jyoti Bansal is a multi-unicorn founder, serial technology entrepreneur and a passionate mentor and investor in the tech space. He is currently the founder and CEO of two high-growth technology companies: Harness, a platform to automate software delivery processes valued at $3.7 billion as of 2022, and Traceable AI — a cybersecurity platform for securing software applications. Both of these companies reflect Jyoti’s passionate belief that software can change the world for the better and build on the success of his first company, AppDynamics, which was acquired by Cisco for $3.7 billion in 2017. Founded in 2008, AppDynamics is an application intelligence company that provides enterprises with real-time insights into application performance. Jyoti led the company as founder and CEO for the first eight years, and as founder & Chairman for the last year until its acquisition by Cisco.

In addition to running Harness and Traceable, Jyoti is highly involved in developing the next generation of technology companies through mentorship and investment. In 2017 he launched BIG Labs, a startup accelerator aimed at solving extraordinarily difficult technology problems, and in 2018 co-founded VC firm Unusual Ventures with John Vrionis. The firm currently has more than $1 billion under management. Jyoti has also been the recipient of many leadership awards, including Forbes’ “Best Cloud Computing CEO to Work For”, “Best CEO” by San Francisco Business Times, and Ernst & Young Entrepreneur Of The Year for Northern California.

Jyoti received his BS in Computer Science from the Indian Institute of Technology, Delhi. He is a prolific inventor and has more than 25 US patents under his name.

Sanjay Nagaraj, CTO & Co-Founder

Nagaraj is the CTO and Co-Founder of Traceable. He has over 20 years of experience as a Senior engineering leader with a proven ability to build and lead global teams to deliver robust and complex enterprise software solutions. Nagaraj is passionate about building and scaling teams from 2 member startups to large scale distributed teams. He is an entrepreneur at heart with a passion to build and scale products with a customer centric approach.

Nagaraj first got his start in 1997 as a senior software engineer at Philips software center. From there, he went on to Hyperion Solutions, before eventually rising to VP of Software Engineering at AppDynamics, his most recent position prior to joining Traceable. Nagaraj graduated from University of Mysore with an undergraduate degree in computer science.

Richard Bird, Chief Security Officer

Richard Bird is the Chief Security Officer for API Security leader Traceable and a multi-time C-level executive in both the corporate and start-up worlds. Richard is internationally recognized for his expert insights, work and views on cybersecurity, data privacy, digital consumer rights and identity-centric security. Richard delivers keynote presentations around the world and is a highly sought after public speaker. He is a Senior Fellow with the CyberTheory Zero Trust Institute, a Forbes Tech council member, and is interviewed and quoted frequently by media outlets around the world, including the Wall Street Journal, CNBC, Bloomberg, The Financial Times, Business Insider, CNN, NBC Nightly News and TechRepublic.

Arpit Patel, Chief Customer Officer

Arpit is a seasoned engineering leader and technologist with a wide-ranging skill set. He has been a part of and has worked to build stealth engineering teams, leading products from their inception and moving them to production and making them highly scalable. Arpit has a wide variety of experience building and leading Platform Engineering, SaaS Engineering, and DevOps, Performance Engineering, Quality Engineering as well as Customer Engineering, Support and Success teams.

Being a technologist, Arpit enjoys working on new and innovative solutions and has always pushed for the transformation of technology. Arpit has been advising several startups and leverages his deep technical background along with his fine sense of transforming ideas to products to assist these startups in their journey. Arpit is an expert in the Application Performance Management (APM) field as well as enjoys working on Big Data systems, Cloud OPS, SaaS Architectures and Site Reliability Engineering (SRE). His interests are wide-ranging enabling him to build and work on various projects in different capacities while being able to present a collective front for the products he’s working on.

Customer Insights

“Traceable solves one of the biggest problems security teams face, which is distinguishing between valid and malicious use of an application’s APIs.” – Gerhard Eschelbeck, Previously CISO at Google & Advisor at Traceable


As the head of technology with some security background, I’m able to use Traceable AI to monitor and secure our environment without adding people. Traceable AI completely changed the way I thought about securing our API” – Greg Phillips, CTO, Houwzer


“Traceable’s approach fundamentally differs from others in that it understands the application’s intent and its correct usage behavior. No other product does this.” – Jonathan Jaffe, CISO, Lemonade & Investor at SVCI


“Traceable is future-proofing organizations’ API security strategies by detecting anomalous API traffic from edge to data, and creating actionable intelligence to respond to threats in cloud-native environments.” – Lakshmi Hanspal, CISO, Box & Investor at SVCI