Customer Management
Tel Aviv, Israel


Overall Rank: 603
Category: Customer Management
Category Rank: 26


  • Top Software Company of 2021


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In 2010, Itzik Levy and Eran Utmazgin launched vcita, founded on the vision that small business owners deserve better ways to do business. vcita was originally designed as an online scheduling platform. However, over time it has evolved to become the all-in-one business management and client engagement app. By empowering the digitalization of partners and SMEs, they are able to focus on what matters most: building businesses and communities that they are proud of.

With more than 1.4 million users worldwide and partnerships that include the likes of banks, financial service providers, and fintech firms, vcita delivers an innovative digital solution uniquely designed to serve the needs of service providers. vcita accelerates SME digital transformation by motivating greater opportunities from the web, mobile, email, and social media, equipping users to self-serve and build long-lasting resilience. It provides SME clients with the tools they need to shift into hybrid mode, allowing them to remain competitive in an ever-changing, digital-first economy.

Championing digital and financial inclusion for SMEs, vcita is proud to be supporting the most agile, creative, and resilient segment of entrepreneurs, helping SME owners manage the fundamentals of their day-to-day business: money, time, and clients.


Key Products

vcita helps business owners book more business, get paid on time, and build long-lasting relationships with their customers. vcita do this via a user-friendly platform, that empowers SMBs to run their business at one click of the mouse.

Using our tools, business owners can:

– Offer personalized service at scale and build long-lasting relationships with their clients via CRM, auto-campaigns, loyalty and more.

– Automate the most time-consuming tasks and focus on what they love to do, by utilizing auto-billing, online scheduling, online payments, reminders, website widgets and more.

– Manage their finances more effectively, keeping their bottom line visible, strategizing, and remaining in control by using vcita’s payment dashboards, invoices and payment processing, online payments, pay by mobile, auto-billing, and more.

– Create amazing online customer experiences using various integrations (Zoom, FB, Wix and more), client portal, online scheduling etc., to empower clients to self-serve and interact anytime and anywhere with low-touch remarkable service.

– Unlock growth opportunities and secure long-term revenues, empowering SMB owners to create and activate, upsell and cross-sell opportunities via packages, product coupons, referrals and various campaigns.

– Enjoy organized and productive workdays, by streamlining the business and work processes, as well as staff management and collaborations

Key Executives

Adi Engel – Strategic Advisor and Former CBDO

Corporate Responsibility

vcita was established with the vision to empower small business owners with the tools they need to build a business they can be proud of. That vision is deeply rooted in the company’s culture, as members of all teams aim to make real impact on the lives of the clients, their families, and their employees. Aspiring for impact is a big part of the company’s culture, as employees seek and are given opportunities to innovate, develop, and create ever-improving solutions for vcita clients.

Diversity is another integral part of vcita’s DNA. This is demonstrated through gender equality within the company with a 50-50 split between men and women. vcita is proud to say that relatively 10% of our employees are LGBTQ. vcita have non-Jews working alongside ultra-orthodox religious Jews. Diversity is a priority for vcita when they recruit new team members, and we are true believers in inclusion.

With that in mind, vcita continuously strive to understand its employees and involve them in company decision making. vcita keep open lines of communication through round table meetings, personal and team meetings, and anonymous poles. vcita’s decisions, as a company, are made from the bottom up.

Listening to the company’s employees and acting accordingly is a considerable contributor to their wellbeing. Added to that are a flexible, delivery-driven, trusting work environment, encouragement of work-live balance, and company fitness activities like yoga and Pilates, which are offered on a weekly basis via Zoom.

Another main aspect of vcita’s DNA is giving back to the community, which vcita do in several ways: pan-company annual volunteering (food bank, retirement home, etc.), purchasing seasonal employee gifts and supporting businesses or non-profits who employ disabled people, supporting Sunrise kids, a nonprofit organization which supports kids with Cancer and their family. vcita donate to Sunrise regularly and participate in their annual 10K run.

Customer Insights

“I was just using my phone calendar and I was spending too much time on it. It sends out reminders (which I never did) and helps me keep track of my appointments much better than before.” – Carol’s Accounting and Tax Service, PLLC


“As accountants and tax professionals, we are very busy and try not to babysit our clients. We, therefore, need a lot of automated options and client profiles all in one place. Since using vcita, my business has expanded by 50%!” -Perkins Tax & Accounting Solutions


“After integrating vcita, I no longer had to dedicate a full day each week to administration. Because I get paid for client sessions, not admin work, I increased my earning potential as well.  vcita is an incredible tool for client retention; I lost nearly zero clients during COVID. I found solutions to keep me away from the computer! Both my wallet and my neck thank vcita!” -Amber Moon Studio


“I don’t have to remember anything! It frees up my time to do what I want to do – what I’m trained to do – take care of my patients!” -Beaverton Neurofeedback, LLC


“We had extra staff to take the volume of phone calls, now clients book themselves in online. [I was] answering phones 24/7 and on weekends or after hours. It will streamline your booking services and give you more time to manage your business.” -Antipesto Pest Control Perth Pty Ltd