Cloud Services
Madison, Wisconsin


Overall Rank: 605
Category: Cloud Management
Category Rank: 34


  • Top Software Company of 2021


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Widen helps brands deliver content with confidence. Their cloud-based DAM and PIM software, the Widen Collective, empowers marketers to bring content together, send it anywhere, and automate in between. The apps featured on its flagship Widen Collective platform provide specialized software solutions that help an enterprise catalog and deliver media assets, precisely track site performance metrics, easily create on-point web content with custom templates, and coordinate tasks among teams of employees.

Trusted by more than 700 companies and one million users, Widen boasts a 73-year track record of innovation and customer success. Customers include Dyson, New Balance, Crayola, and Hootsuite. Widen is headquartered in Madison, Wisconsin and London, UK. In recent months Widen has continued to build up its digital presence with the launch of a new Collective mobile app as well as continuous advancements to its management application Paths. Widen has also made waves with the announcement of its recent partnerships with Outfit, Shutterstock, Showpad, Americaneagle.com, and Snap36.

Visit www.widen.com

Key Products

Widen’s award-winning platform, the Widen Collective®, simplifies how digital assets, product data, and marketing content are organized, accessed, and delivered to market. It’s a scalable enterprise solution backed by 70+ years of innovation and loved by users across the globe.

Founded in 1948, Widen has evolved from a family-run printing and prepress business to a global software company with headquarters in Madison, WI, USA, and London, UK. For decades, Widen’s approach to innovation has been guided by second-generation owner Mark Widen’s advice, “Nothing ventured, nothing gained. Take the chance. Try it.” Current CEO, Matthew Gonnering, continues to guide Widen’s growth by taking chances and empowering his 150+ employees to do the same.

Another constant with the Widen business is its commitment to customer service. Today, it’s reflected in how Widen designs software and services in addition to its stellar customer support, active community of content managers, and educational resources.

Widen’s vision for the future is a content-centric hub, using artificial intelligence and machine learning to deliver the right content to the right people at the right time across the content lifecycle, from ideation to measurement, to help organizations optimize content performance.

Widen is proud to help companies like New Balance, T-Mobile, Fanatics, and Crayola tell their brand story consistently across every touchpoint.

Corporate Responsibility

The Widen culture is rooted in its core values: 

1. Do what you say you will

  • Be the change

  • Challenge today

  • Flourish together

  • Service is our secret sauce

These values guide Widen’s strategies, its teams, and its outreach initiatives. 

Widen prioritizes diversity, equity, and inclusion (DEI) in and out of the workplace and is committed to reaching diverse candidates through multiple job boards and nationwide recruiting. From the hiring process to day-to-day interactions, inclusivity is celebrated and supported through training offerings, community partnerships, and advocacy efforts. Widen also continues to drive and embrace its diversity efforts through work with 365 Nation, an organization that helps teams and leaders make deliberate investments and sustainable changes in DEI outcomes. 

Widen partners with a Madison, WI, USA based non-profit organization, Community Support Network (CSN), to employ individuals with developmental disabilities. These employees help with tasks such as cleaning, organizing, and administrative responsibilities. 

Some additional community outreach efforts in and around Madison, WI and London, UK include:

  • Big Brothers Big Sisters of Dane County

  • Funk Out Cancer supporting UW Carbone Cancer Center

  • Madison Network of Black Professionals

  • Ronald McDonald House Charities

  • Hackney Food Bank, London

  • The Children’s Network, London

Widen believes in fostering a culture that empowers employees to be their best selves at work, at home, and in their communities.

Customer Insights

“In the competitive martech world, we recognize we cannot do it alone and therefore look to partner with best-in-breed solutions to enhance our customers’ overall digital experience: saving them time, and keeping their content current. Our partnership with Widen allows our customers to extend their marketing technologies to their fullest potential, to better serve our mutual customer needs in their overall digital transformation.” – Alex Boggie, Business and Corporate Development at Hootsuite


“Widen was a great match. We wanted something that was SaaS-based and we wanted something that was adaptable.” – Arthur Werner, Director, Global E-commerce Projects at Harman International


“We see our revenue increasing 20%, and we really do say it’s due to streamlining the process and having DAM in place.” – Marc Marsocci, Director of Interpretation at The Mariners’ Museum and Park


“We’re able to curate what our global markets have access to, and that helps keep unity inside of campaigns.” – Trey Bailey, Digital Asset Manager at Brooks Running


“It [the Widen Collective] allows our stakeholders to quickly and easily adhere to internal brand standards. And I think that’s something that anybody can relate to no matter what kind of company they work for.” – Zach Tarrant, Manager of Photography & Team Photographer at the Houston Texans