Betsy Adelstein
SVP, Midwest Sales



  • Top Women Leaders 2019


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With over 20 years digital experience, Betsy spent 6-years at AOL, first as a strategic account manager leading large scale multi-million dollar integrated content/commerce partnerships and evolved into a top Midwest sales rep. Once rich media hit the digital scene there was no turning back, Betsy fell in love with the creative technology side of the business spending 5-years at Pointroll spanning verticals winning over clients like Kellogg’s, Sears, Nintendo, Etrade and NBC Universal along with hiring, training and growing the Midwest sales team. As a founding member of the US Flashtalking team, Betsy leads the Midwest team with 40+ cross functional team members and focuses on leveraging innovative technology solutions and messaging approaches that uniquely deliver on digital communication objectives and performance metrics.



  1. Betsy’s most impressive strength is her ability to set an extremely high, demanding bar for performance. She goes one step further by inspiring her loyal team also to embrace and to meet these standards. Betsy demands that her team be well-rounded experts, not only in the Flashtalking products they sell and support, but also in the broader field of digital advertising in which Flashtalking operates. Betsy sets the example with her own dedication to understanding every nuance of our products and how they can be applied to solve client problems. She does not demand anything of her team that she does not require of herself, and in setting that example, inspires great loyalty. As a result, her team is the most well-tenured at Flashtalking, which creates a virtuous cycle of success; the team continuity creates lasting client relationships and growth, which in turn further reinforces the team. Betsy co-founded the US subsidiary of Flashtalking in 2010. In the following years, her Central Region has set the pace for the company’s growth. Betsy’s region consistently out-performs the other regions of the company in terms of both growth and client retention, and in doing so, sets the basis for many of our methods and best practices. Betsy’s ability to “live the example” as a mother of four and a successful senior executive makes her a role model and inspiration for women throughout the company. As Flashtalking’s most senior female executive, Betsy is as demanding of her teammates on the Executive Leadership Team as she is of her direct reports. Her success and significant impact on the larger organization is visible and well recognized. All admire her as a force to be reckoned with.

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