Denise Broady
COO/CMO
WorkForce Software

(5.0)
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As the COO for WorkForce Software, Denise oversees the global marketing and communications organization and is also responsible for the end-to-end customer experience including product strategy, product launch, customer operations, customer success, global support along with training and enablement. Prior to WorkForce Software, Denise was the Global COO of the Industry Cloud organization at SAP running go-to market, strategy, marketing, communications and operations. With over 24 years of enterprise technology experience, Denise has scaled businesses from start-ups to working in complex software businesses. She is also a two-time published author on Risk and Compliance, Performance Management and Business Intelligence: GRC for Dummies (2008) and Driven to Perform (2009). Denise holds a double degree in Production and Operations and Marketing from Virginia Tech.

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  1. Denise has spent the majority of her career as a change agent, exercising her ability to be a true business athlete with a cross functional skill set. Her expertise lies not only in creating brand loyalty and value for the company, but also in empowering and growing her employees. She has has an amazing ability to help those around her grow and persevere, which likely came from her background as a Vietnamese refugee escaping to America, teaching herself English, being first in her family to attend college. When people doubted her, she used that to drive her, all the way to COO ranks at a Fortune 500 company (SAP). S Denise is always encouraging those around her to learn, read, achieve, try. She has authored 2 leading books on risk and compliance, performance management and business intelligence: GRC for Dummies and Driven to Perform and runs a monthly discussion group of female business leaders in technology (over 1,000 strong) and continues to mentor women in technology fields.

    Staff, submitted on

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