Gayle has an excellent way with prospective clients. She isn’t salesy or pushy. She is very trustworthy and understands the prospect’s needs. She has been primarily responsible for the vast majority of our new market launches over the past 3 years. From a PR perspective, she does an excellent job of getting Homesnap in the news because reporters trust that she’s only pitching them when she has something that’s truly newsworthy.
Home Reviews Top Leaders Gayle Weiswasser
SVP, Communications and Business Development
- Top Women Leaders 2018
ProfileGayle is Homesnap’s Senior Vice President of Business Development & Communications. She manages corporate PR/communications and industry business development for Homesnap, including MLS and Broker Public Portal partnerships.
Prior to joining Homesnap, Gayle built and managed the in-house social media team at Discovery Communications. She also previously managed social media strategy for a variety of corporate and entertainment clients at DC-based crisis communications firm, The McGinn Group. Gayle holds a Bachelor’s Degree from Brown University and a J.D. from Harvard Law School.
Strategic communications, crisis communications, branding, client management, business development, marketing
Managing multiple roles: business development, communications, marketing
Creative and smart, good writer, up for almost anything, no ego, fun
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