Kate FitzGerald
President & CRO
LeanPlum

(4.8)
Review

Awards:
Top Women Leaders 2019

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Profile

When leading multi-channel engagement platform Leanplum announced earlier this year that it would be appointing Kate FitzGerald as President, it was a key endorsement of the then-Chief Revenue Officer's wealth of experience. The company also appointed her a board member. Kate heads a talented executive team while leveraging her strong sales leadership background to drive success across the company’s sales, marketing, business development, customer service, human resources and finance operations.

Kate came to Leanplum from marketing automation software company Marketo, where she served as President of Sales for the Americas. She also held the position of Group Vice President for North American Sales at Oracle Marketing Cloud as well as Vice President of Worldwide Sales for Salesforce Service Cloud. Kate received a bachelor’s degree in history from Stanford University.

Reviews

38 COMMENTS


  1. Kate is a phenomenal communicator and is able to articulate and tailor a vision that resonates with a diverse set of audiences both internally within a company as well as externally with customers, partners, press and analysts. Kate is a straight shooter who sets very clear standards and expectations and holds her teams and organizations responsible. She also is a terrific mentor and coach and grows people and teams. She has leveraged the combination of pure competence, experience and leadership skills to drive amazing success each time I have worked with her. I first worked with Kate at Siebel Systems where she was a rock star in a fast paced, hyper growth company that created the CRM space. She led sales teams for some of the fastest growing products in the Service, Telco and middleware portfolio closing numerous multimillion dollar deals. Kate then founded and grew the Salesforce Service Cloud global sales team from 40M in revenue to more than a billion. She demonstrated a tenacity and ability to manage a diverse set of very strong personalities including peers and the c-suite to get what her team needed to overcome the inertia of a single product company with an ingrained sales culture. Her ability to execute and resolve dependencies and convince people to do what she needed was instrumental in the success of that product and company. She also recruited and managed one of the best sales teams ever assembled in the enterprise software space. She is currently the President and COO at LeanPlum where she also has a seat on the board of directors. Although, LeanPlum is in a different space, she has leveraged the same ability to lead and drive operational excellence this time across all functions of the company including product and development. She is a customer and employee advocate.

    Senior-level professional, submitted on

  2. I worked for Kate in several positions throughout my career in high tech sales. Kate drives an organization to grow by leveraging all her team members success. She creates an environment of transparency and trust to a level I never experienced in other roles. Kate would always find the time to help and assist team members no matter how busy she was at the time. She is very intelligent and well-read. With all her industry and professional experience, Kate is still constantly looking to improve her craft/knowledge and help her team members to the same. Her focus is incredible, so she can sort through all the noise to concentrate on tasks that truly move the company’s business forward. You always felt that Kate “had your back” so you wanted to work as hard a necessary to help drive her, and the company’s, agenda. Kate is simply a great person that values her personal relationships and therefor creates and manages teams that will do anything to help her be successful.

    Senior-level professional, submitted on

  3. Kate is an exemplary example of all things right. She has a great encouraging attitude, a top-notch presence with energy that can light up the place wherever she is. She is a perfect combination of a person who thinks out of the box, listens to people and their thought processes, understanding capability to its highest with honest and strong communication skills and yet hold strong to realistic optimism. She is approachable by anyone and have a keen sense of being a mentor and inject positivity across all layers. She is not afraid to confront any challenges presented in front of her while still striving to reach audacious goals. She effectively translates her view of business potential and challenges, as well as expectations for action using succinct, direct and readily understandable language in doses that are easily digestible. Lastly, she doesn’t shy away from being curious while having a purpose and sincere passion for the organisation as a whole.

    Mid-level professional, submitted on

  4. Focus: Kate has the unique ability to weave through an incredible amount of minutiae daily in order to architect and execute on complex business change management. Strategy: She is singlehandedly responsible for an entire business pivot towards Rev-Gen, managing every business unit from Sales to Marketing, Business Development, Product and Strategy. Execution: She is the most laser-focused leader I have had the privilege to work with, and is relentless in her pursuit for success. Integrity: Kate has had to make some really tough decisions for the business, and has done so with absolute integrity. This is one of the key reasons that her Exec team consistently follows her decisions with absolute sight.

    Mid-level professional, submitted on

  5. Kate is adept at differentiating critical priorities amidst many important ones. She’s also phenomenal at removing roadblocks and ensuring the organization remains focused on delivering results that matter to our customers and the organization. She is also very skilled at encouraging direct and tough conversations to ensure there is a broad understanding of the factors at play. At the same time, Kate is not afraid to make decisions, even when difficult, to keep the organization moving forward. I admire her ability to effectively manage through ambiguity and lead the organization through change and uncertainty well.

    Senior-level professional, submitted on

  6. – Sales executive with more than 30 years experience selling enterprise software solutions to Fortune 1000 companies – Consistent record of substantially exceeding quotas and goals – Experience selling to customers ranging in size from $150M to over $50B – Demonstrated ability to close very large enterprise transactions exceeding $20M – Seventeen years in sales management – Eleven years of international experience – Experience with multiple sales models, including direct sales of perpetual license software, direct sales of On-Demand (SaaS) solutions, and channel sales through OEMs and international distributors

    Staff, submitted on

  7. Kate is extremely intelligent and brings a tremendous amount of experience to the table. She uses this to form an opinion quickly on what needs to be done to get the most out of any organization. Not only is her judgement right on but she is willing to fight internally to influence change to achieve the necessary results. Her direct and candid communication style is refreshing and sets the tone for everyone to be on the same page on what needs to be accomplished. She has proven this over and over again with a successful track record with several brand name SaaS organizations that make her a great fit for this award.

    Senior-level professional, submitted on

  8. Kate is an amazing and inspiring leader. It’s very difficult for a leader to tow the line between being inspirational vs respected. She does this brilliantly. She can be assertive when she needs things to move fast or they are very important. However, she is well respected and loved (sometimes even a little feared). Overall, that is what gets things done and keeps people on their toes.

    Mid-level professional, submitted on

  9. Kate is an incredible leader. Kate’s leadership style is like no other I’ve experienced. She provides support, empowers me to do my job, and ensures I have the tools I need to be successful in my role and to lead my team. Kate always challenges me and pushes me to become a better leader. Her feedback is always very constructive and I am able to put it to good use.

    Mid-level professional, submitted on

  10. Kate runs an efficient and effective operation by the numbers. She is tireless, and keeps the company moving forward with constant attention to the important drivers of performance. Working for her is also a pleasure, as she listens and delegates effectively.

    Senior-level professional, submitted on

  11. Kate attracts the best leaders in the SaaS industry and they join her on every journey she takes. She is a culture builder and motivator like no one else. Kate brings the best out of everyone she works with and creates 10x employees in every function.

    NA, submitted on

  12. Very upfront and honest in conversations, expectations and feedback Great vision for the future, sees the potential in every situation and ways to improve status quo Open to diverse opinions, not closed minded Values risk taking and speaking your mind

    Senior-level professional, submitted on

  13. Kate has utilized her innate supreme intelligence to become a world class leader. She focuses on business outcomes w/out any of the petty, gossipy, political distractions that undermine endeavors / companies.

    Senior-level professional, submitted on

  14. Kate is a powerful and engaging Executive. She is a force of nature and gets things done. She has taken many companies public.

    Senior-level professional, submitted on

  15. Clear drive and focus. Understands the needs of customers and consistently shows empathy to their business. Leads by example.

    Mid-level professional, submitted on

  16. Motivation, Leadership, Vision, Making Tough Calls, not getting caught in analysis paralysis and able to make decisions.

    Senior-level professional, submitted on

  17. Operational excellence, Driving Sales & Marketing, Revenue operations, Overall company execution

    NA, submitted on

  18. building high performing teams – Leading by example – Setting strategy – managing execution

    Senior-level professional, submitted on

  19. Leadership Sales Structure Sharing business acumen and driving that amongst all employees

    NA, submitted on

  20. Exceptional go to market executive – Pragmatic in tough situations

    Senior-level professional, submitted on

  21. Excellent leader, visionary and extraordinarily talented

    Staff, submitted on

  22. Organizational leadership, attention to details

    Mid-level professional, submitted on

  23. Leadership. Drive. Team building.

    Staff, submitted on

  24. NA

    NA, submitted on

  25. NA

    NA, submitted on

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