Founder & CEO
Kevin Beales began his professional career 23 years ago. Today, he is the Founder & CEO of Refract Software. Refract empowers sales management to identify and immediately improve costly mistakes, errors and missed opportunities their sales teams make every day.
Beales first got his start in 1998 as a new media manager at Adidas UK. From there, he went on to Sunderland AFC, before eventually rising to founder & managing director at The Test Factory, his most recent position prior to joining Refract Software.
Beales graduated from Sheffield Hallam University.