Martha Sager
Head of Business Development
Cogito Corporation



  • Top Women Leaders 2020


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Martha joined Cogito Corporation in 2017 as Head of Business Development. Cogito uses behavioral science and AI to analyze 100% of phone conversations and provide real-time guidance to help agents build rapport and have more effective conversations with customers.

Previously, she was a Vice President Business Development at Verbi, Inc and before that a Vice President Business Development at National Protective Systems, Inc. Earlier in her career she worked with Benefit Kitchen: Serving a Better Life as a National Director Sales and Marketing.

She graduated from American University with an undergraduate degree in Public Administration.



  1. Martha Sager is the Head of Business Development at Cogito, a leading provider of AI solutions for enterprise customer service teams. Cogito instantly analyzes hundreds of conversational behaviors to provide live in-call guidance combined with a real-time measure of customer experience. The solution is helping thousands of call center agents in many of the world’s leading companies such as MetLife and Humana — deliver world-class service. Martha is an accomplished executive that is highly respected across the AI and customer experience industries. At Cogito, her responsibilities include managing all initial outreach to prospective customers via research, webinars, campaigns, conferences and speaking engagements – an integral leader in the company’s planning and execution of strategies to increase sales and company growth. She is passionate about creating lasting trusted relationships with prospects, customers, partners and co-workers. An earnest listener, she seeks to develop differentiated business strategies. She is a strong and compassionate leader, ensuring her organizations consistently exceed their performance goals and each team member has a personalized career development track, tailored to their skills and goals. Martha embraces servant leadership practices enhancing the lives of individuals and helping create a better organization. Martha’s leadership is a key reason Cogito has grown revenue more than 100% each year since her arrival. Despite a demanding schedule Martha makes time to mentor and coach inside and out of work. She enjoys volunteer work and fundraising for the JDRF, Sloan Kettering and Children International. According to one of Martha’s colleagues, “Martha is a rare breed. She uniquely combines top notch business acumen with courage, vulnerability and an ability to bring creative solutions to difficult challenges. She rounds it all out by leading with empathy; deeply understanding what drives others and working closely to bring out the best in everyone around her. She is an incredibly good example of leadership, how to achieve it, apply it and inspire others.” Prior to joining Cogito Martha held executive business development positions in a number of innovative startups and high growth SaaS companies including Verbi, Benefit Kitchen and National Protective Systems. At these companies she was responsible for creating a market for their new services/capabilities, generating sales revenues and directing nationwide expansion strategies. Martha would say that the common denominator at all of the companies she’s supported throughout her career is that the product or service served to first benefit frontline employees, and in so doing, positively impacted the corporation’s bottom line.

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