Michelle Lanter Smith
Chief Marketing Officer
EPAY Systems, Inc
ProfileMichelle Lanter Smith is the Chief Marketing Officer of EPAY Systems, where she oversees the company’s go-to-market strategy, customer success and technical support operations. Michelle brings 20+ years of leadership experience in driving revenue growth for high tech and service-driven firms.
Prior to joining EPAY, Michelle served as CEO of Hi-Impact Marketing & Sales Solutions, an integrated marketing and strategy firm. There, she built experiential marketing programs for companies including Walgreens, American Family Insurance, Coca-Cola and YWCA.
Michelle also spent 11 years at IBM Corporation, where she built and managed marketing plans and campaigns for IBM’s offerings. Her work targeting Fortune 500 clients such as McDonalds closed $40M in business and built IBM’s market share from 0% to 24% in just two years, earning IBM’s Distinguished Marketing Momentum award.
Michelle graduated summa cum laude from Marquette University, where she earned her Bachelor of Science degree in Business Administration, Marketing/Finance. She holds a Masters of Business Administration with distinction from Northwestern University’s Kellogg School of Management