Niki Hall
CMO
Selligent

(5.0)
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Profile

Niki Hall is CMO of Selligent overseeing global go-to-market strategy, demand generation, product/field/channel/customer marketing, analyst relations, brand and sales enablement.

Prior to Selligent, Niki was VP of Marketing at Five9, responsible for the global marketing team, where she successfully positioned the company as a digital enterprise cloud leader. Before Five9, she spent five years at Polycom as a VP of Marketing, creating an industry award-winning program that drove company strategy, impacted revenue and shaped market perception, and more than a decade at Cisco Systems working across the marketing mix in various functions.

Niki also has strong B2C marketing roots, working with global brands such as Porsche and BMW. She served as an advisor to Radius Intelligence, currently sits on the marketing advisory board for the CMO Council and is on the Forbes Communications Council.

Reviews

2 COMMENTS


  1. Niki is an industry recognized marketing leader, whose passion is building high-performing organizations and empowering her team to collaborate and succeed. Niki is currently the vice president of marketing at Five9, an award-winning cloud contact center software company. Since she joined the company in March 2017, Niki has developed Five9’s first marketing strategy to identify opportunities to build its credibility and brand with enterprise-size companies. Having grown a successful career in the unified communications industry, Niki remains grounded and firmly believes in coaching for success by helping employees find their own passion and hitting their business objectives. Niki’s previous team members at Polycom, were grateful for the dedicated guidance she provided: Niki cares about her team and proactively provides coaching to further develop and mentor them, said Lisa Morway, Senior Director, Brand Creative Services. Niki is also skilled in building powerful relationships with industry analysts and utilizing their insights to help guide companies through transition. According to Zeus Kerravala, analyst of ZK Research, After having worked extensively with Niki in her roles at Polycom and Cisco, I have found [Niki] to be a strategic, thoughtful and hard charging communications professional. Her work at Polycom was exemplary as the company went from having almost no analyst relations program to one of the best in the technology sector. Since joining Five9 in February 2017, Niki has completely overhauled the company’s brand strategy and messaging to focus on the enterprise customer. She completed an internal and external perception audit, built out a strategy and a team to support the strategy, developed key relationships (internal and external), programs with quick wins to build credibility and invested in the feedback of the Five9 employees and key industry analysts, customers to create a message framework to inform all paid, owned and earned moving forward. Since then, brand perception and recognition has improved and exceeded expectations and measurements. From an internal perspective, Niki focused the team on the right business impact areas, which resulted in marketing receiving internal accolades through the quarterly CEO award. Under Niki’s leadership: Five9 has seen a 130% growth in press coverage Q2 2017 year-over-year compared to Q2 2016 90% of industry analysts/influencers are now shortlisting Five9 in Q2 2017; 50% were shortlisting Five9 in Q1 2017 Five9 saw a 100% increase in tier 1 industry analyst coverage 1H 2016 to 1H 2017 Five9 CEO Mike Burkland won the Ernst & Young Entrepreneur Northern California CEO of the Year 2017 She drove 833% increase in giving/receiving High5 top performer awards, which established a culture of recognition and praise Niki built a story compelling enough that CNBC covered Five9’s CEO on August 4, 2017, following earnings Within first 6 months at Five9, she focused the team on the right business impact areas, which resulted in a first time in Five9 history, marketing receiving the internal quarterly CEO award. Since then they’ve received 2.

    Senior-level professional, submitted on

  2. Niki Hall is CMO of Selligent. Beyond her career success and 20+ years of experience in customer-focused digital marketing, Niki is passionate about people and relationships. This is exemplified by her ability to inspire and empower those around her and balancing that with the company’s strategic priorities. She is a strategic thinker who looks at the bigger picture while focusing on the areas she can impact the most. She cares about her team and proactively provides coaching and connections to further develop and mentor them.

    Mid-level professional, submitted on

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