Paralee Walls
Fractional Chief Revenue Officer
House of Revenue™
Review
Awards:
Top Women Leaders 2018
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Profile
Previously, Paralee joined Kapost in 2016 as the Company’s Director of Content Marketing. She led Kapost’s brand and digital marketing efforts working with teams across the organization to ensure alignment on company-wide strategies and initiatives. The Company partners with marketing professionals as they build and manage a content operation that produces and delivers timely and targeted content at scale.
Prior to Kapost, Paralee was a key marketing professional with eCornell where she was responsible for building the marketing automation strategy and infrastructure from the ground up. She worked with instructional designers, industry experts and Cornell University faculty to create impactful and relevant content. A former high school Spanish teacher, Paralee uses her teacher’s voice and pen at Forbes, CMI, Kapost’s own Marketeer, the Digital Creative Institute, and General Assembly to modernize how marketers think about content. She earned a BA from The University of Georgia.
Paralee is famous for turning a disappointing (or flat out negative) situation into an opportunity. A lack luster launch becomes an opportunity to revive our database. Poor alignment between teams is the perfect time to get everyone in one room and hash out our bottlenecks. She rallies both her department and others with the singular purpose of driving results with better marketing. Her focus is always on quality over quantity easy to say but difficult to practice when the board is demanding with numbers.
Running marketing at a marketing SaaS company is both microcosm and microscope. Paralee does an incredible job tracking, experimenting with, and evaluating the latest (sometimes flash-in-the-pan) trends and opportunities for Kapost to leverage and then also turning around to position these trends in context with the marketing fundamentals for audiences of all levels of maturity at her speaking engagements, like the recent Boulder Startup Week ‘Marketing for Non-profits’ talk she gave.
Paralee is always the most enthusiastic voice in the room. Whether she’s elevating colleagues’ voices or turning frustrations into opportunities for growth, our team knows we can count on her to be our champion and ensure our hard work achieves the maximum possible impact. Her confidence and positivity rub off on the people she manages, building us all up to believe we’re capable of blazing new trails, learning from our mistakes, and doing truly amazing things.
Rallying a team towards a common vision. Turning business objective and priorities into creative campaigns, content, sales enablement materials. Coaching and growing talent. One quote from a designer working on a campaign lead by Paralee was “This turned out so much better than I ever could have imagined.” Paralee is great is pushing and leading people to a place where they surprise themselves by what they create and accomplish.
One of Kapost’s company values is being a vanguard, which is means we are innovators on the front line pushing our company and industry forward. Paralee is a perfect example of being a vanguard and being an innovator. Whenever something doesn’t go as planned or if something didn’t perform as well as we hoped for she doesn’t see it as a failure, she sees it as an opportunity to learn, grow, and innovate.
Paralee has the incredibly ability to keep both the big picture and the granular tactics in mind when she leads campaigns and her team more generally. She bursts with energy and enthusiasm for content operations and our software. She has always supported her team and has rightfully earned the support and loyalty of all those who work under her.
Amazing energy that reflects both in her work and the marketeers that report up to her. Has taught me an unbelievable amount about marketing and how to be ahead of the curves and trends in today’s landscape. Paralee is definitely a thought leader and pushes the envelope everyday in our go-to market strategy.
Paralee excels at breaking down complicated marketing terminology and concepts into a digestible form for whatever audience she is working with. She also is a thought leader in the content operations space, pushing our company and clients to new heights.
Paralee always looks for creative ways to accelerate revenue AND personal growth for each of her employees. She sees every single bump in the road as an opportunity for learning and optimization of existing processes.
We love Paralee because she really makes an effort to connect departments and align our goals and activities. I work in CS while she’s in marketing but I feel fully supported in our projects and included in hers.
Paralee embodies the Kapost Vanguard spirit in everything she does. She is always looking to take innovation to the next level. She is the first to recognize the achievements of her team as well.
Paralee takes on responsibility without question, always gives 200% and delivers flawlessly. Very smart and creative. She’s an amazing asset to our company.
Able to engage others with excitement and engaging messages. Super supportive of company initiatives and can convey the big picture. Pleasure to work with.
Excellent communicator, dedicated to her team and the overall success of Kapost, lives the Kapost values everyday, creative thinker that gets things done!
Paralee excels at motivating her team, and communicating with other teams about marketing’s goals and contributions to our organization.
She trusts and gives space to her employees to take care of their own small tasks while focusing all of her energy into the big picture.
Leading teams in a thoughtful way. Connecting the dots across key stakeholders to support the customer experience
– A true leader – Breaking down silos between teams and departments – Doesn’t back down from challenges
Paralee energizes her team, and all her colleagues, with such enthusiasm and positivity every day!
Paralee always brings a fresh perspective, paired with a genuine smile and contagious energy.
Creative new thoughts on Content Marketing and a wealth of knowledge of the industry.
Doing what’s Right Innovative Supportive Thoughtful in approach
People naturally look to her for leadership, honest, energetic
Being the vanguard. Creating what has not been done before.
Engaging, thoughtful speaker. Great energy and attitude.