Shellie Vornhagen



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  1. Shellie is the Chief Customer Experience Officer at Emplifi, the leading unified customer experience platform. In 2021, Astute Solutions and Socialbakers combined as its new brand, Emplifi. Emplifi is an Audax backed Customer Experience (CX) platform, brings together over 20 years of experience, global operations, and a customer base of 7,000 top global brands, to give organizations the tools they need to connect social media marketing, customer care, and social commerce to address critical customer experience gaps. Shellie brings more than 20 years of experience in the software industry including roles in development, project management, support, services, strategy, and marketing. She plays a key role in Emplifi’s overall business strategy and is focused on building an unparalleled end-to-end customer experience for the company’s impressive customer base made up of brands such as McDonalds, Delta Air Lines and Ford Motor Company. Prior to joining Astute in 2015, Shellie was Director of Global Consulting Strategy for Oracle’s Retail Global Business Unit where she was responsible for global marketing strategy and enablement programs. Shellie is a passionate, high-energy professional with a proven track record of business growth through linking strategy and execution.

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