Top Women Leaders 2021LEAVE A REPLY
Profile
Tarah joined Immersive Labs in 2020 as Vice President Marketing. Immersive Labs is an on-demand cyber skills platform that rewards critical thinking, problem solving, and curiosity.
Previously, she was a Vice President, Marketing at VoltDB, Inc. and before that a Senior Director, Program and Channel Marketing at Carbon Black, Inc.. Earlier in her career she worked with Compuware as a Director, Marketing Programs.
She graduated from Lesley University with an undergraduate degree in Human Services and Psychology.
Tarah is amazing. As a manager, she’s inspiring, trusting, generous and has an incredible ability to motivate her team and make them feel empowered to do their best work. As a marketer, she’s experimental and collaborative, and knows exactly how to draw the best out of her people. Since joining Immersive Labs a year ago, she’s taken the marketing team and the company to a whole new level and has brought in a number of new initiatives that has made our performance as a team rocket. Even during the pandemic and difficulties in her own life, she’s brought so much enthusiasm and energy to our team – which we were sorely lacking before! I’ve never had a manager who has really had my back like Tarah does, and who is so genuinely invested in my own growth. She’s an inspiration and is truly changing Immersive Labs for the better.
Between taking Carbon Black’s marketing engine to new heights in the 2010’s, to now leading the charge behind Immersive Labs’ momentum within the industry, Tarah is an alchemist when it comes to marketing in the cybersecurity space. My favorite thing about Tarah is she’s truly a champion for her people; she demands greatness from her team, without ever having to be demanding – her management style just makes it easy for everyone to want to be their best. She is, hand’s down, the greatest marketing leader I’ve ever had the pleasure of working with.
Tarah is hands down one of the best marketing leaders I have been around in my career. Her strategic vision, relentless execution, and most importantly, her empathetic nature make her a consummate leader. She is masterful at bringing her colleagues together to drive organizational alignment across marketing, sales, customer success and product. Under Tarah’s leadership, our marketing team is at the forefront of our GTM strategy and is the main reason we have seen such accelerated revenue growth this past year.
A deep understanding of marketing. A relentless drive to deliver. An ability to build teams who are loyal and goal oriented. Someone who changes a company’s culture… for the better… just by being in the company. An incredibly positive attitude that is infectious. A commitment to meeting or exceeding every goal given to her. A big thinker who is not bound by conventions. A total winner
The best team builder I have ever worked for and with. Her ability to work across all departments and align with sales is her super power. Tarah is also a compassionate leader with the gift to support, lead and get the best out of everyone. Her knowledge of how to build and execute lead gen and demand gen programs is superior, always data driven and consistently returns results.
Among many – Strategic vision, building a rockstar team, transparency, clear setting of expectations, evolving a brand, influence on company culture, networking and mentorship. Tarah is the prime example of a female identifying leader within tech that is shaping the industry, breaking the barriers and continuing to elevate herself and those around her.
Tarah has a burning-bright energy that brings people and teams together to perform at the highest level, and enjoy doing it. She has a deep understanding of the cybersecurity landscape with more than a decade in the industry. She is energetic, analytical, creative, and drives performance at the highest level out of everyone who works with her.
creating and building demand generation across the cyber community. Press releases and blogs on the latest cyber attacks to help more cyber professionals become aware of relevant attacks. Intregal part of our company culture and inspiring everyone to immersive themselves in cyber.
Creating and driving a demand generation machine. Incredible market knowledge Strategic product launches Incredibly high EQ. People trust Tarah as a mentor, friend, and leader Cross functional collaboration is seamless
Deep industry insight, strong collaborator and bridge-builder between sales and marketing, ability to influence outside sphere of control, respected transformational change agent, one of the absolute best people leaders.
Confident and trustworthy leader Delegates to team members to give them opportunities to succeed, and provides appropriate support and guidance to that end improving everyone’s skill set Knows how to take risks
1. Leads with compassion 2. Focuses on building her team’s confidence to perform their roles 3. Works well with other department heads, while still maintaining her focus on Marketing
Dedicated to the company and her colleagues. Experienced in her domain. Always up for a challenge
Drive, Empathy, Ambition, Innovation, Communication, Foresight.
Demand Generation, Field Marketing, Creative Content
team builder drive vision