Theresa O’Neil
SaaS Marketing Guru



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Theresa joined SaaS Marketing Guru in 2020 as SaaS Marketing Consulting, Founder. Saas Marketing Guru helps SaaS companies and their marketing teams navigate and thrive in times of rapid change through data driven, sales-aligned marketing.

Previously, she was a Chief Marketing Officer at Showpad and before that a SVP Marketing at PowerReviews. Earlier in her career she worked with Artha Communications as Founder.

She graduated from University of Chicago with MA and in The George Washington University with an undergraduate degree in English Literature.



  1. With 20+ years of experience in software strategy, marketing, sales and business development, Theresa has led marketing strategies that have grown an 11 person startup into a $1B powerhouse and positioned two other software companies for strategic acquisition. While she has a proven track record of developing brands and growing revenue in companies of all sizes, her passion lies in fueling high growth SaaS companies with creative and pragmatic data-driven marketing. When it comes to serving as the leader of Showpad’s marketing team, Theresa exemplifies what it means to be a strong role model. The team is predominantly female, and having a fearless woman leading the charge has propelled the entire department to succeed. Theresa lifts up her employees and promotes the importance of listening and collaboration. With sales being one of her team’s most important stakeholders, she has focused on balancing listening to clients’ needs with open ears and an open heart, while enabling them to feel fully empowered to be advocates for their own work and roles. She stresses the importance of feedback, creating a space where team members welcome constructive criticism and are willing to share their thoughts with the leadership team, creating a truly collaborative environment that promotes employee engagement.

    Mid-level professional, submitted on

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