Profile

Virginia recently joined the Upland Software team to further evolve our customer experience rhythms across a diverse portfolio of software and customers. Prior to Upland, she spent the last 15 years exploring word of mouth from various perspectives - recently leading Customer Success & Professional Services for social media software leader Khoros (a Vista Equity Parters company that combined Spredfast + Lithium Technologies). Prior to Spredfast, she spent 4 fantastic years growing the North American arm of Ogilvy & Mather's social practice. Experiences along the way at Dell & the Board of the Word of Mouth Marketing Association broadened her worldview for what WOM could do and her time at Brains on Fire shaped her purist POV about the beauty of authentic recommendations. She currently serve as an advisor to ScaleFactor, the leading solution for tech-led SMB accounting services.