LEAVE A REPLY
Profile
Michelle Pampin began her professional career 24 years ago. Today, she is the Chief Executive Officer of Welkin Health. Welkin Health is a care management platform that supports a continuum of care for preventative, follow-up, and chronic care management.
Pampin first got her start in 1997 as a director, global strategic marketing at Harris Corporation. From there, she went on to JDSU, before eventually rising to VP demand generation at Redis Labs, her most recent position prior to joining Welkin Health.
Pampin graduated from Golden Gate UniversitySchool with an MSc in telecom management and strategy and from McGill University with an undergraduate degree in industrial sociology and economics.
As the vice president of demand generation at Redis Labs, Michelle Pampin plays a critical role in driving the success of the company. Before Michelle joined Redis Labs in December 2017, the company did not have a specialized demand generation team. She grew a talented and agile demand generation team from the ground up in an extremely short amount of time, and began delivering results immediately. In fact, Redis Labs just marked its 13th quarter of double digit growth. This accomplishment is certainly in part credited to Michelle and her team, who have been consistently beating their demand creation quarterly goals since Michelle took the helm. Michelle has been running marketing teams since 2002, and within this sector she has always gravitated toward demand generation. Michelle leads her industry in her abilities to build out extremely sophisticated marketing stacks to foster demand generation digitally. She has a unique ability to stretch the capabilities of the systems she works with to maximize benefits. Michelle also understands the need for speed. In the SaaS environment, taking a set and forget approach to demand generation programs is sure to fail. Michelle ensures her team stays agile, constantly reviewing and evaluating programs to determine what is working and what’s not. For programs that are not resonating with target audiences, Michelle swiftly makes changes to boost sales leads. She knows numbers don’t lie, and therefore relies on advanced analytics to fine-tune programs as needed. Additionally, she leverages data to arm the sales team with the critical information they need to know about a prospect to be successful in closing the deal. Her rich experience in SaaS and understanding of the unique pain points of developers helps her see the complete buyer journey extremely clearly, which enables her to leverage the exact data needed at each step to improve outcomes. As a leader and mentor to her team at Redis Labs, Michelle takes a hands-on approach. She has weekly one-on-one meetings with each of her direct reports to discuss personal and professional goals, and to identify areas in which her employees can take on new responsibilities. She takes a special interest in their long-term goals investing in their growth so they will not only be successful within Redis Labs, but also when they move on to their next career opportunities. Recognizing employees don’t stay with one company forever and building their skills beyond the scope of their current employer is a somewhat unique management trait, but one that has garnered Michelle immense respect and appreciation from her team and colleagues. Michelle also empowers her team to take risks. She recognizes that failure is an integral part of learning, and encouraging bold, out-of-the-box thinking is what helps her team stay ahead of the competition. The success of her team is directly impacting the growth of Redis Labs, in turn requiring even more resources to continue to drive demand generation. A year from now, Michelle expects her team to double in size. Michelle has demonstrated success implementing and executing global demand generation programs to scale at numerous companies. Most recently, she was vice president of marketing at Broadly, Inc., an online reviews platform that helps local businesses manage their online reputations and engage new customers. Michelle has also held executive roles at Cambium Networks, Symmetricom (acquired by Microsemi), Alvarion, JDSU (now Viavi) and Harris Corporation. Already a recognized leader in her field, Michelle was named as a 2014 Women of M2M honoree by Connected World magazine while serving as vice president of global marketing at Cambium Network.
Leadership style – Coach….but can be a player if required. Always willing to jump in/get her hands dirty and lend a hand with broad expertise for all teams. Will be on the front lines. Trusts her team and when she recognizes talent/ambition, sticks her neck out for them, no matter what. Lets those around them prove themselves – wants to give people the opportunity to fail with grace. Nurtures those around her. Very operationally focused. Strategic thinker – always looking at things from 10 miles above. If something is going wrong, a step back is always needed to reset and re-formulate what needs to happen moving forward. Connects the dots very well – looks at how teams need to work together and bridges the gaps between them – process driven. Embrace and leverage individual strengths (and weaknesses!) Working at a startup – encourage dual-roles. See that people have so many talents around them, and we want to nurture those skills to their (and the company’s) advantage. Recognizes team as individuals – Everyone is different, everyone is motivated differently – if a mother needs breaks throughout the day to grab their kids – great! If someone wants to take a midday bike ride – have at it. As long as you’re an equal contributor and get your work done – she’s here to support your style.
Michelle is uniquely capable of building advanced and highly sophisticated marketing stacks to build demand generation. By continuously evaluating her programs and running analytics, she fine-tunes programs to yield the best possible results in a short amount of time. Michelle encourages risk-taking and creative thinking to drive bold marketing programs to stay ahead of the competition. She also understands that being an early adopter of new systems and tools helps maintain a competitive edge.
Organization – on top of everything. Planning – Uses organization to leverage her experience to work backwareds to meet her goals. Personal Execution – she’s able to work autonomously to do whatever it takes to meet her goals, essentially helping management help themselves. Employee/Vendor trust and empowerment – she picks the people around her to do the work and then trusts them to do the work
Michelle is a leader who does not turn away when walls are put up. Michelle inspires her team to climb the walls together and she does it by staying positive, infusing comedy, intelligence and an impossibly rich understanding of the creative ways needed to solve complex challenges. She’s a mentor to everyone on her team as well as anyone she meets that needs an extra push to succeed.
Michelle encourages risk-taking and creative thinking to drive bold marketing programs to stay ahead of the competition. She also understands that being an early adopter of new systems and tools helps maintain a competitive edge. Michelle was named as a 2014 Women of M2M honoree by Connected World magazine while serving as vice president of global marketing at Cambium Network.
Michelle has expansive experience in SaaS and a deep understanding of the unique pain points of developers that helps her see the complete buyer journey better than most people. Michelle is an excellent team leader, taking a hands-on approach to mentoring her direct employees and investing in their personal and professional growth.
Her rich experience in SaaS and understanding of the unique pain points of developers helps her see the complete buyer journey extremely clearly, which enables her to leverage the exact data needed at each step to improve outcomes.
Michelle is a marketing guru. She took our startup’s marketing game from zero to hero. She truly knows the ins and outs of both online and offline marketing and knows how to scale company growth and ROI.
Michelle’s direct efforts running Redis Labs demand generation team directly lead to the companies 13th consecutive quarter of double digit growth.
Her focus on building advanced and highly sophisticated marketing stacks to build demand generation for her company has produced impressive results
Great analytics skills. Excellent at creating and implementing Channel Go To Market strategies and campaigns. Outstanding media relations skills.
Michelle is great at communication and transparency as the manager of a team. She is extremely approachable and willing to work out problems.
Michelle is a strong leader and a team builder. She constantly keeps the team together as we forge towards our vision as a company
Michelle is one of the hardest working women I know. Her unflinching dedication to success is inspiring.
Balancing her focus on the customer with the needs of the business and her team.
Michelle is a strong leader who drives outstanding results from her team
Great leadership, industry knowledge, very experienced
Pragmatic – Dedication to business outcomes and ROI
Analytical, collaborative, high energy
Team player
Tenacious
Knowledge
NA
NA