Sales Enablement
Waltham, Massachusetts


Overall Rank: 20
Category: Sales Enablement
Category Rank: 1


Bigtincan is revolutionizing the sales readiness, enablement and engagement landscape. With AI-powered solutions, we are shaping the buying experience of the future for thousands of organizations worldwide. Our suite of offerings is meticulously crafted to be smart, flexible, and easily adapt to individual business processes, ensuring highly personalized experiences that people and brands love.

Bigtincan helps companies deliver branded buying experiences that are engaging, personalized, provide value, and guide people to the best decisions with confidence. Because of their versatility, their solutions cater to the widest array of customer needs and use cases, extending far beyond conventional sales enablement. From empowering T-Mobile retail store associates, and assisting Google Chromebook distributors in educational settings and large enterprises, to enhancing mindshare for vehicle dealerships to boost Winnebago sales, our impact knows no bounds.Enterprises such as Align, Sephora, Clorox, Guess, and Prudential rely on Bigtincan to equip their customer-facing teams with the tools to intelligently prepare, engage, measure, and continually enhance the buying experience for their customers.

Their end-to-end platform product strategy drives Bigtincan success, which leads the market and unlocks unprecedented opportunities for their customers. With a commitment to ongoing platform expansion and the delivery of AI-powered solutions for sales enablement, Bigtincan empowers millions to work smarter every day.

Key Products

Bigtincan Content

Connect sellers to the relevant, engaging, up-to-date content they need to move their deals along. And deliver it in a personalized one-stop-shop that’s available to them wherever they’re working.

Bigtincan Readiness

Onboard, train, and coach salespeople to deliver a first-class buying experience. Scale up and save time with a flexible and easy-to-use solution that immerses sellers and empowers them to be knowledgeable, confident, and on message.

Bigtincan Engagement

Deliver seamless, personalized buying experiences across email, digital sales rooms, and online meetings. Adapt with real-time insights to prioritize opportunities and tailor to your buyer’s needs. 

Customer Insights

In an independent research study where customers were asked how likely they were to recommend their sales enablement provider to a colleague, Bigtincan outperformed our nearest competitor by five points, with a score of +18 on a scale of -20 to +20. 

The company’s most recent customer reviews in March 2014 rate the company 5 out of 5 with one describing Bigtincan as an “instrumental solution in elevating our enablement initiatives and sales training” and going on to say, “Bigtincan is helping us with virtual sales onboarding and content curation for customers. The content curation helps find the correct and current content to communicate the right story aligned with the customer needs.”

And this testimonial in February 2024 from Siemens, “The ability to take existing content and repurpose it to meet a market need or to provide a sales enablement tool to someone new to the industry and make them and their customers look like the smartest ones in the room is a game changer.”

But at Bigtincan they are most concerned with the outcomes our customers experience because of our solutions. 

Digi International: 2000% increase in adoption of learning programs and 182% increase in revenue growth through channel partners

The Clorox Company: 100% adoption of the platform and over 50% reduction in time spent searching for content

Green Home Systems: Gave sales reps back 4 hours of time per day, doubled their sales, and expanded their reach to 10x more homeowners

Lion: 95% uptake of learning content and 24% increase in performance results

Allurion: 850% ROI in professional education and clinics are 67% more productive

Frontier: 10x increase in efficiency and $175,000 saved on sales training after implementation

Sacramento Kings: 3x faster close rate and 90% reduction in sales rep time spent on proposals

ADP: 3X meetings booked, 2X greater pipeline, and 2X higher close rate

Fortune 500 Pharmaceutical Company: 12% increase in field performance scores, 16% increase in physicians recalling information, 24% increase in physicians viewing the clinical specialist as a valuable source of information.


  • 2,000+ customers worldwide

  • 100+ Fortune 500 customers

  • 2 million+ licensed users

  • 60+ countries with users

  • 35+ supported languages

  • 185+ features and enhancements shipped in FY23

  • Founded in 2011

  • 300+ employees in 9 global offices

  • 1st public company in sales enablement (BTH:ASX)

Bigtincan's Video

Key Executives

David Keane, Co-Founder & Chief Executive Officer

With more than 20 years of B2B and B2C technology experience, David Keane is on a mission to help global brands shape the buying experience of the future through AI-powered sales enablement solutions. His vision and leadership guided Bigtincan on its meteoric rise from 2010 startup to a publicly-traded market leader surpassing $100m in revenue in 2021.

Prior to Bigtincan, Keane founded Quadtel Asia in Singapore and Veritel Wireless in Australia and had previously run intentional operations for Web startup, growing and managing their business over three continents. Originally from Australia, Keane earned his Bachelor’s Degree in Economics from the Australian National University and an M.A. in Management from Macquarie University.

Patrick Welch, President

Patrick Welch is responsible for executing go-to-market strategies across Bigtincan’s sales, marketing, partners, support, and services departments. His growth-oriented mindset helped lead the company from 2010 startup to a publicly-traded market leader surpassing $130m in revenue in 2023.

Before joining Bigtincan in 2012, Welch served as the VP of Worldwide Sales at Apperian, a Kleiner Perkins and Bessemer-backed leader in the mobile application management space. Prior to Apperian, Welch held a critical role in the success of Netegrity, a creator of identity and access security software. He was also key to the rise of Aveksa, an identity and access management pioneer, while responsible for approximately 5,000% growth before the company’s eventual exit to RSA for $250m. Welch is passionate about his family and transformational technology that can change the lives of humans for the better. He is a 1993 graduate of Providence College, where he also earned an M.B.A. in Marketing and Business Administration.

Jennifer Monkiewicz, Chief People Officer

Jenn Monkiewicz is an influential HR Executive with more than 20 years of combined experience building and leading human resource strategy across domestic and global organizations. Jenn serves on the executive senior leadership team, partnering with the CEO and Board of Directors in formulating a long range strategic vision. She has extensive background providing thought leadership and vital organizational insight into key business drivers. She is adept in aligning people and culture with business goals and objectives as well as meeting the needs and aspirations of a diverse global workforce.

Jenn has a proven track record of driving organizational culture, employee engagement, and talent development initiatives. Prior to her current role, she has held senior HR positions at various tech companies, where she successfully implemented innovative HR programs that have positively impacted business performance. With a strong focus on building diverse and inclusive workplaces, Jenn is passionate about creating environments where employees can thrive and succeed.

Pam Dearen, SVP Marketing

As Senior Vice President of Marketing, Pam Dearen is responsible for driving revenue growth and enhancing brand reputation by aligning marketing efforts with the company’s overarching business objectives. Pam has served as a leader in the tech industry for more than 25 years, successfully navigating mergers, divestitures and acquisitions of enormous size and consequence – including the incorporation of her Marketing organization at Electronic Data Systems (EDS) into Hewlett Packard. She has a history of transformation, leading the way into Digital Marketing and delivering Sales & Marketing enablement solutions pre-dating the official category of Enablement. After more than 20 years in enterprise IT and leading Marketing for a Silicon Valley start-up, she joined Bigtincan in 2020 to be a part of taking the company to the next level. During her tenure, Pam has established Bigtincan as a dominant and growing player in the market during the company’s explosion of growth from $35M to over $100M.

Organizational Insights

Bigtincan’s global team plays a significant role in the success of Bigtincan. Spanning Australia, the USA, Denmark, Japan, The UK, Denmark, Israel and Singapore, they have a diverse range of people from different backgrounds and cultures. Their commitment to diversity and inclusion is embedded in our organizational policies, practices, and decision-making processes. They have implemented various initiatives and track them through key performance indicators including reduced attrition rates, increased internal promotions, and improved employee Net Promoter Scores (ENPS).

Employee feedback is provided through their annual engagement survey and other pulse surveys which inform their people and culture initiatives. Survey results are shared with our leadership team and employees with improvements in engagement scores forming a key part of the Key Result Objectives for individual managers. They are proud to report that their engagement scores consistently rank in the top quartile when compared to other companies in their peer group. However, they are not complacent and continually strive for improvement.

Board Members

Tom Amos

Tom Amos is an Independent Non-Executive Director of Bigtincan and Chairman of the Board. In addition, he is Managing Director of emerging digital presence company dLook Pty Ltd, a Director of Ambertech Ltd (ASX:AMO) and a director of Wave link Systems pty Limited. Mr. Amos also holds the patent for the dLook cross media multichannel marketing systems. He has a BE (Electrical Engineering) from The University of Sydney.

Amos has over thirty years of intense involvement and management in the telecommunications, publishing, and related digital technology industries, through a period of unprecedented technological and regulatory change. He actively develops private technology companies to grow and gain access to resources offered by public markets both in Australia and internationally.

Wayne Stevenson

Wayne Stevenson joined the Board of Bigtincan as an Independent Non-Executive Director in October 2016, bringing expertise in the financial services industry. He has over 35 years’ experience in banking and financial services where he held a number of senior positions with ANZ Banking Group including various CFO roles over a period of 15 years involving significant acquisitions, restructures and divestments.

Stevenson’s board credentials are primarily from financial services organisations across Australia and Asia Pacific. More recently this experience expanded to media and entertainment through his board roles with QMS Media and Mediaworks Holdings NZ Ltd. His other current Non-Executive Director roles comprise Credit Union Australia Ltd and Cuscal Ltd. Mr. Stevenson has a BCom in Accounting, is a Chartered Accountant and Fellow of the Australian Institute of Company Directors.

David Keane

David Keane is Chief Executive Officer & Executive Director at Bigtincan. He was a pioneer in the mobile applications sector starting in 2008 with the release of the first iPhone SDK and oversaw the development, promotion and expansion of heavily downloaded apps including BuzzMe and AdFree.

Now with Bigtincan, David is taking his experience in enterprise and adding his knowledge of how mobility works to drive the mobile productivity revolution, with a goal of helping workers all over the world to make the most of their mobile device.

Keane started in the networking and communications market with Utah and California-based Novell running Asian marketing for Boston- based Wellfleet Communications, Inc. then grew the business for California-based Xylan Corp. in Australia and New Zealand. Subsequently, he founded Veritel Wireless Pty Ltd which grew within three years to be one of the largest providers of wireless internet in Australia. Veritel was then sold to BigAir Australia Pty Ltd (now Superloop Ltd) on its path to ASX-listing.

Inese Kingsmill

Appointed as Independent Non-Executive Director in October 2021, Inese Kingsmill has an executive career spanning a broad spectrum of leadership positions with Microsoft, Telstra and Virgin Australia. Growth and transformation have been constant themes of her career. As a non-executive director she currently serves on the boards of ASX-listed NobleOak Life Ltd and is Chair of Hipages Group Holdings. She has previously served as non-executive director on the boards of Rhipe Limited, Spirit Technologies Group, WorkVentures Limited and was Chair of the Australian Association of National Advertisers(AANA).

Kingsmill holds a Bachelor of Business and has completed an Executive Program in Digital Transformation at the MIT Sloan School of Management and is a Member of the Australian Institute of Company Directors.


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Key Milestones

  • 2024: Integrated with Microsoft 265 Copilot, launched AuthoringAI, named leader in Aragon Research Globe™ for Sales Enablement Platforms

  • 2023: Named to Fast Company’s World’s Most Innovative Companies list, Leader in Aragon Research Globe™ for Enterprise Coaching and Gartner® Market Guide for Revenue Enablement Platforms, acquired Modus and imSMART, and launched GenieAI™

  • 2022: Launched virtual showrooms and Bigtincan for Salesforce, acquired, joined the Oracle Partner Network and won the Aragon Research 2023 Innovation Award

  • 2021: Acquired VoiceVibes, Vidinoti, and Brainshark adding world-class talent and technology to the fastest-growing sales enablement company

News and Press Releases

  • Feb 22, 2024: Bigtincan Announces Integration with Microsoft 365 Copilot and AI-Powered Collaboration Features for Enterprise Teams (Read)

  • Feb 12, 2024: Bigtincan Launches AuthoringAI™, Revolutionizing Training Content Creation for Diverse, Distributed Teams (Read)

  • Feb 1, 2024: Bigtincan Named Leader in 2024 Aragon Research Globe™ for Sales Enablement Platforms for Fourth Consecutive Year (Read)

  • Oct 11, 2023: Bigtincan Named Leader in First-Ever The Aragon Research Globe™ for Enterprise Coaching, 2024 (Read)

  • Aug 24, 2023: Bigtincan Recognized In 2023 Gartner® Market Guide for Revenue Enablement Platforms For Ninth Consecutive Year (Read)

  • Mar 14, 2023: Bigtincan Launches GenieAI™ Technology, Delivering Transformational Sales Productivity Gains to Customers (Read)

  • Mar 2, 2023: Bigtincan Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2023 (Read)



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Corporate Responsibility

Bigtincan is in the early stages of its Environmental, Social and Governance (ESG) reporting journey and will continue to develop our ESG disclosures over time. To guide our disclosures, we have used the Global Reporting Initiative (GRI) Sustainability Reporting Standards (Core Option) as a broad guide. More information can be found at