Profile

CleverTap, founded in 2013, is revolutionizing customer engagement for digital-first brands. CleverTap is located in Mountain View, California, United States with a dynamic workforce of more than 600 persons.

It caters to the mobile marketing industry and has made significant changes in e-commerce, gaming, media and entertainment, FinTech, travel and transportation, food tech, and subscription apps industries. It combines advanced analytics, segmentation, and engagement tools to create exceptional user experiences. With deep insights into user behavior, personalized messaging, and precise timing, CleverTap empowers businesses to forge valuable, long-lasting connections with their customers. 

Led by CEO Sidharth Malik, CleverTap is the trusted partner for driving remarkable growth and unlocking the full potential of customer engagement. It has offices in San Francisco, California, USA, Mumbai, Maharashtra, India, Singapore, and London, United Kingdom. With a global footprint spanning these prominent locations, CleverTap stays at the forefront of the industry, catering to the diverse needs of its clients. 

CleverTap has raised $181.6M in funding through six rounds. In their latest Series D funding, they received investments from prominent investors like Caisse de Depot et Placement du Quebec and 360 ONE Asset. This funding has bolstered CleverTap’s market position, allowing them to expand their capabilities. They have also strategically acquired Leanplum in May 2022, further enhancing their offerings and establishing themselves as a key player in the mobile marketing industry.

Key Products

Messaging Suite

CleverTap’s Messaging Suite is a comprehensive set of tools that enables businesses to engage customers effectively across multiple channels. This suite includes mobile messaging, email campaigns, web push notifications, in-app messaging, and more. With the Messaging Suite, you can deliver personalized, timely messages to your customers, ensuring they stay captivated and connected with your brand.

Journey Orchestrator

CleverTap’s Journey Orchestrator’s tool allows you to create and execute highly targeted and personalized customer journeys. By leveraging user behavior, location, and lifecycle stage, you can visually build omnichannel campaigns that guide customers through a seamless and engaging experience. Journeys enable you to deliver the right message at the right time, maximizing customer satisfaction and driving conversions.

Lifecycle Optimizer

CleverTap’s Lifecycle Optimizer is a powerful framework that helps businesses understand their user base and optimize the customer lifecycle. This tool provides guided frameworks and analytics to gain insights into customer behavior, preferences, and engagement patterns. By leveraging these insights, you can effectively move customers from one lifecycle stage to the next, nurturing long-term relationships and boosting customer loyalty.

These products offered by CleverTap work together seamlessly to empower businesses to deliver personalized, targeted, and omnichannel customer experiences. By leveraging CleverTap’s suite of products, businesses can enhance their customer engagement strategies and drive growth in today’s competitive market.

Customer Insights

CleverTap products have garnered significant recognition, with esteemed platforms like G2 and Capterra awarding them an impressive average rating of approximately 4.3. Customers rave about CleverTap’s journey feature and segmentation options, resulting in improved user activations and re-engagement of dormant users. The exceptional customer success team at the company impresses customers with their quick and supportive responses. Leveraging CleverTap, businesses have achieved increased user retention through targeted campaigns and gained valuable insights into user behaviour.

The real-time insights and analytics provided by CleverTap have received high praise from customers. They have utilized features such as web pop-ups and emails to great effect. The responsive and helpful customer success team at the firm has been a highlight, promptly addressing customer queries and needs. Customers have expressed the firm has played a vital role in their ability to understand and optimize user engagement strategies.

The commendable ratings from G2 and Capterra affirm the intellectual acumen and ingenuity of CleverTap’s products. Additionally, these reviews highlight the positive impact CleverTap has had on businesses, with its journey capabilities, segmentation options, and responsive customer support driving improved user engagement and valuable insights.

Statistics

• CleverTap has customers across 100 countries, namely the USA, UK Amsterdam, Netherlands, Singapore, etc.
  
  


• In 2022, CleverTap secured US$105M in Series D Funding Led by CDPQ.
  
  


• It is currently partnered with leading companies like Audience IQ, AppsFlyer, KURATE, DWAO, etc.
  
  


• CleverTap creates 2.6 million + campaigns every month.
  
  


• The company engages with 5 billion users every month.
  
  


• CleverTap has more than 10,000 tech-rich apps.
  
  


• 600+ talented employees.

Rating and Commentary

Under the leadership of CEO Sidharth Malik, CleverTap has experienced remarkable growth, fueled by its global expansion, increased revenue, and improved operational efficiency. By adopting a customer-centric approach and prioritizing innovation, CleverTap has successfully developed advanced solutions tailored to the ever-changing mobile marketing industry. Malik’s emphasis on operational optimization has further strengthened internal processes, granting CleverTap a competitive edge in the market.

Despite facing significant competition from Braze in the mobile marketing landscape, CleverTap has sustained its growth trajectory. This achievement is a testament to the company’s resilience and ability to adapt to evolving industry trends. 

The continuous support from Caisse de Depot et Placement du Quebec (CDPQ), a prominent investor, has played a crucial role in CleverTap’s ongoing improvement and success. This strategic partnership has empowered CleverTap to enhance its offerings and solidify its position as a leading player in the industry. The collaboration between CleverTap and CDPQ serves as a catalyst for the company’s growth, reinforcing its commitment to delivering exceptional solutions and services to its customers. 

With the combined efforts of a strong leadership team, a customer-centric approach, and strategic investments, CleverTap is well-positioned for sustained expansion and further advancements in the future.

CleverTap's Video

Key Executives

Sidharth Malik

He is an esteemed leader in SaaS. With a track record in building organizations and achieving $400M in revenue, Sidharth held leadership roles at Freshworks, Akamai Technologies, Salesforce, IBM, and Microsoft. Previously, Sidharth held esteemed positions such as Chief Revenue Officer at Freshworks Inc., where he played a pivotal role in driving the company’s sales efforts. Additionally, he served as Chairman at Freshworks India, showcasing his influential leadership within the organization. These engagements have equipped him with deep industry knowledge and a comprehensive understanding of global business operations.

Anand Jain

He has a pivotal role in steering the strategic direction of the platform, encompassing innovation, design, development, project management, and product marketing. With over 25 years of experience as a technologist, entrepreneur, and product builder, Anand brings a wealth of knowledge to his current position. His impressive leadership journey includes notable roles such as CTO at Infomedia18 and Head of Engineering & IT at Network18 Media and Investments. 

Suresh Kondamudi

With over 18 years of experience, he is an accomplished engineer specializing in building large-scale, high-performance systems. Previously, Suresh held leadership positions at ngpay and Network18, where he played key roles in architecting complex event-stream processing infrastructure and an ad-engine. As CleverTap’s CTO, Suresh leads the engineering team and drives the company’s technological strategy. His expertise and passion for technology contribute to CleverTap’s innovative customer engagement solutions.

Organizational Insights

CleverTap truly prioritizes the well-being and satisfaction of its employees. By offering a flexible work environment that encourages autonomy, the company enables individuals to plan their day and take ownership of their outcomes. Collaborating with colleagues is also valued, fostering a culture of teamwork and innovation. Moreover, CleverTap understands the importance of mental health, providing access to counseling through its Employee Assistance Program for both employees and their families.  Additionally, CleverTap has been recognized as a Great Place to Work-Certified organization. This certification holds significant value and is widely recognized as the ‘Gold Standard’ for identifying and acknowledging exceptional workplace cultures. 

CleverTap also offers comprehensive healthcare support, ensuring the well-being of their CTzens and their loved ones. In recognition of their employee’s contributions, the company has a competitive pay and reward policy, acknowledging that growth and challenges go hand in hand. Additionally, the company understands the benefits of remote work, extending support for working from home to all CT’zens, enabling them to stay connected and accomplish their work effectively. Through these employee-friendly initiatives, CleverTap demonstrates its commitment to creating a diverse, supportive, and fulfilling work environment.

Board Members

Deap Ubhi serves as an Advisor at CleverTap. He is a dynamic entrepreneur and visionary leader with a diverse range of experiences across multiple industries. He currently holds two prominent positions, serving as the Founder and CEO of TableHero, where he drives innovation in the hospitality industry and shapes the company’s strategic direction. Simultaneously, he is the Co-Founder of burrp!, a digital platform that aims to redefine the digital space through disruptive solutions. With his entrepreneurial drive and strategic mindset, Deap is revolutionizing traditional models and paving the way for new possibilities in these industries.

Additionally, Deap showcases his entrepreneurial spirit as the Founder and Investor at Jaypore, where he identifies and supports promising ventures. Throughout his career, he has demonstrated an unwavering commitment to innovation, growth, and impactful solutions, positioning him as a catalyst for positive change and shaping the future of digital transformation.

Investors

Caisse de dépôt et placement du Québec (CDPQ) is a global investment group with a strong presence in all major markets. With a substantial portfolio totaling 402 billion Canadian dollars in assets, CDPQ operates across various sectors and maintains offices in ten countries. The group focuses on deploying constructive capital by investing in private equity, equity markets, private credit, infrastructure, and real estate. By making strategic investments, CDPQ aims to create opportunities and position enterprises for long-term success.

360 ONE Investor is a leading wealth and alternatives-focused asset firm based in India. With a strong commitment to delivering exceptional services to clients, the firm’s new brand, 360 ONE, reinforces their dedication to providing high-quality solutions. With over US$ 40 billion assets under management, 360 ONE specializes in assisting high-net-worth individuals (HNI) and ultra-high-net-worth individuals (ultra-HNI) families in managing, growing, and preserving their wealth and legacy. With a client base of over 6,800 HNI and ultra-HNI families, it has established itself as a trusted partner in navigating the complexities of wealth management and providing tailored investment strategies to achieve clients’ financial goals.

Key Milestones

• In April 2023, CleverTap partnered with Barefoot Edu Foundation for STEM Education in Mumbai


• CleverTap was named “Leader” in mobile marketing for the 15th consecutive time in G2 Winter 2023


• CleverTap names Pravin Laghaate as Vice President, Europe, and UK (2023)


• CleverTap Gaming Unveiled at GDC 2023 (2023)


• CleverTap appoints Satyadeep Mishra as Chief Human Resources Officer (2022)


• Retention Cloud Leader CleverTap Launches CleverTap for Startups (2022)


• Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences (2022)


•  In 2022, CleverTap received the prestigious Great Place To Work Award for India’s Mid-Size Workplaces.

News & Press Release

• June 7, 2023: Angel Indzhov, Data Privacy Officer, CleverTap, Emphasizes the Importance of Cybersecurity in the MarTech Space (Read)


• 17 April, 2023: CleverTap taps into generative AI to create marketing messages for brands (Read)


• Mar 23, 2023: CleverTap Gaming: the all-in-one customer engagement platform for game studios (Read)


• November 25, 2022: CLEVERTAP BETS ON EARLY-STAGE STARTUPS TO CONTRIBUTE 25% ARR WITH NEW INITIATIVE (Read)

Competitors

Amplitude

Amplitude is a prominent competitor of CleverTap, offering an advanced analytics platform for businesses. They specialize in providing user behavior insights and engagement analytics to help companies optimize their digital products and drive user retention. Amplitude’s platform enables businesses to analyze user behavior data, segment users, and create personalized experiences to improve customer engagement and conversion rates.

Braze

Braze is another strong competitor in the customer engagement and retention space. They offer a comprehensive customer engagement platform that helps businesses create personalized and relevant messaging across multiple channels. Braze enables companies to segment and target their audience, deliver targeted campaigns, and measure their effectiveness. Their platform includes features such as push notifications, in-app messaging, email marketing, and customer lifecycle management.

Mixpanel

Mixpanel is a leading analytics and engagement platform that empowers businesses to understand user behavior and make data-driven decisions. Their platform provides real-time insights into user actions, conversion funnels, and retention rates. Mixpanel’s features include event tracking, A/B testing, user surveys, and personalized messaging. Their goal is to help businesses drive product innovation and improve user experiences.

Iterable

Iterable is a powerful cross-channel marketing automation platform that empowers businesses to create highly personalized and impactful campaigns across multiple channels. With Iterable, businesses can seamlessly integrate email, SMS, push notifications, and in-app messaging to engage users at various touchpoints throughout their customer journey. One of the key strengths of Iterable is its robust segmentation capabilities. It enables businesses to leverage multiple data points, including user behavior, demographics, and preferences, to create dynamic segments and target specific customer groups with relevant messages.

Corporate Responsibility

Environmental sustainability

CleverTap recognizes its role in environmental sustainability and strives to minimize its ecological footprint. This includes initiatives such as implementing energy-efficient practices, reducing waste generation, promoting recycling and responsible resource consumption, and exploring renewable energy options.

Social impact and community engagement

CleverTap’s collaboration with Ketto has enabled them to raise over $50 million for social, creative, and charitable causes. Through personalized messaging and real-time campaign insights, Ketto has revolutionized the process of giving and made a significant impact in the world. CleverTap’s collaboration with Ketto demonstrates its commitment to social responsibility.

By leveraging CleverTap’s real-time user segments, Ketto gained insights into user behavior, leading to tailored marketing campaigns and a remarkable 30% increase in revenue. CleverTap empowers organizations like Ketto to make a difference, enabling personalized engagement and driving growth for platforms that bring positive change to society.

CleverTap also actively contributes to social causes and engages with the community. The company participates in philanthropic initiatives, support charitable organizations, or volunteer for community service.