Profile

Creatio Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio DNA.

The company was founded in 2014. Creatio is headquartered in Boston, MA. Creatio has 700 employees in six offices and a local presence in 25 countries.

Creatio offerings include a no-code platform (Studio Creatio), CRM applications (marketing, sales and service), industry workflows for 20 verticals and marketplace add-ons. We help our customers digitize workflows, enhance customer and employee experiences, and boost the efficiency of commercial and operational teams.

Creatio’s composable architecture empowers organizations to accelerate the application design process and maximize the re-usability of ready-to-use components. All the components are pluggable, replaceable, and reusable, substituting the significant amount of configuration, customization, and development work by the process of assembling applications with available blocks and components.

Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio products receive raving end-user reviews on peer-to-peer portals.

Key Products

Creatio CRM

A customer relationship management (CRM) system designed to help businesses manage their sales, marketing, and customer service processes. Creatio CRM is a comprehensive sales and marketing software with plenty of tools to create campaigns and keep deals moving. The platform does a good job of categorizing leads to help streamline the sales process. Creatio CRM offers one platform to automate end-to-end customer and revenue processes with a unified CRM experience, no-code customization, real-time analytics, and much more. 

Creatio Studio

A low-code platform for building custom business applications and automating business processes.

Creatio Marketing

A marketing automation solution that enables businesses to automate their marketing campaigns and track customer interactions. Marketing Creatio is a robust marketing automation software powered by out-of-the-box best practice processes for efficient lead management – from demand generation to lead nurturing, to final hand-off to sales. 

Creatio Sales

A sales automation solution that helps businesses manage their sales processes, from lead generation to deal closure. Sales Creatio is an intelligent sales management software, focused on the entire cycle of sales force automation, ensuring a smooth path from lead generation to repeat loyal sales. 

Creatio Service

A customer service automation solution that helps businesses manage their customer service processes and improve customer satisfaction. Service Creatio is a cloud application for full-cycle service management. It allows you to keep a record of all of your customer-related data and use a comprehensive database to improve cooperation with end users and personalize service processes. You can personalize your interaction with customers at every touchpoint by communicating with them via calls, chats, emails, and portal messages to ensure that your case resolution is quick and transparent. 

Creatio Analytics

A data analytics solution that provides insights into business performance and customer behavior. Creatio Analytics is a tool that allows you to work with static data and visualize data using charts, metrics, lists, and other elements. You can track the current status of the employees’ tasks, display various ratings, etc. You can view analytics in the Dashboards view of Creatio sections. 

Creatio Marketplace

An online marketplace where customers can find pre-built apps, add-ons, and integrations for Creatio products. Creatio Marketplace is a platform that offers templates and apps for Creatio platform. You can find more than 400 solutions for your business on the Creatio Marketplace. The marketplace offers solutions for better quotes, proposals, and contract management all within the PandaDoc integration module for Creatio. You can also conduct surveys and gain actionable insights by connecting SurveyMonkey to Creatio.

Customers Insights

The company’s customers come from a wide range of industries, including financial services, manufacturing, healthcare, and retail. The company has received several awards and recognitions for its products and services, including being named a Leader in the Gartner Magic Quadrant for Sales Force Automation, a Leader in the Forrester Wave for CRM Suites for Midsize Organizations, and a Leader in the IDC MarketScape for Worldwide SaaS and Cloud-Enabled Sales Force Automation.

According to G2, Creatio has an average rating of 4.3 out of 5 stars based on over 500 reviews. According to Capterra, Creatio has an average rating of 3.9 out of 5 stars based on over 30 reviews. Creatio’s low-code platform and CRM software are highly regarded for their quality and ease of use, which has helped the company attract customers across a range of industries. 

And according to Gartner Peer Insights, Creatio has an overall rating of 4.6 out of 5 stars based on 87 reviews as of May 2023. The reviews are from verified IT professionals who have used the software. Creatio was recognized in the 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center.

Statistics

• Number of employees: 700+ employees


• Number of offices: 7


• Partners: 700 partners worldwide


• Local presence in 14 countries.


• Creatio has raised a total of $68M in funding over 1 round. This was a Venture – Series Unknown round raised on Feb 22, 2021.

Rating and Commentary

Creatio is a thriving company that has established itself as a leading provider of low-code platforms for businesses, enabling them to automate operations and streamline customer relationship management processes. With over 15 years of experience in the industry, Katherine Kostereva has been instrumental in driving Creatio’s global growth in CRM and BPM solutions. The company has garnered significant attention from investors and industry analysts, securing funding and receiving recognition for the capabilities of its platform. Creatio’s commitment to expansion is evident through its impressive net retention rate of 130%, indicating strong customer satisfaction and loyalty.

In 2021, Creatio’s growth trajectory was further accelerated with a $68 million minority investment led by Volition Capital in February. This investment has fueled the company’s continued development and innovation. Despite facing competition from players like Kissflow, Creatio has consistently demonstrated its ability to stay ahead by focusing on advancing its platform and meeting the evolving needs of businesses. Positive reviews, industry accolades, and successful case studies all attest to the value that Creatio’s low-code platform delivers to its customers. With a growing customer base and a reputation for excellence, Creatio is a promising company that continues to thrive in the market.

Creatio's Video

Key Executives

Katherine Kostereva, Chief Executive Officer

Katherine Kostereva is a highly accomplished entrepreneur and technology leader, renowned for her role as CEO and Co-Founder of Creatio (formerly bpm’online). With over 15 years of experience in the industry, she has driven Creatio’s growth as a global provider of CRM and BPM solutions, assisting organizations in optimizing their business processes and enhancing customer engagement. Katherine’s leadership and dedication have earned her recognition as a Top Female Entrepreneur and a Woman of Influence, reflecting her commitment to fostering innovation and teamwork in the pursuit of digital transformation.

Andie Dovgan, Chief Growth Officer 

He has been working at Creatio for 12 years, starting as an account executive and growing into a senior executive role. Andie Dovgan is responsible for Creatio’s global marketing organization, business development, sales enablement, and sales engineering teams. He focuses on growing Creatio’s brand and top-of-the-funnel, as well as providing support for ongoing expansion initiatives across the globe.

Andy Zambito, Chief Sales Officer 

He leads and scales the GTM teams for the Americas. Andy Zambito is based in Austin, Texas, United States. Before joining Creatio, Andy held various leadership roles at Pinpoint and Vera, where he was the Vice President of Worldwide Sales and Chief Revenue Officer, built a GTM strategy and Revenue teams.

Sergey Sorokin, Chief Operating Officer

He is based in Boston, Massachusetts, United States. Sergey Sorokin has been with Creatio since February 2017 and has been instrumental in driving customer success.

Vitaliy Gdulya, Chief Platform Officer

He has been with Creatio since February 2014. Prior to joining Creatio, Vitaliy held various positions at Terrasoft Ukraine, including Chief Product Officer, Head of Project Office, Project Manager, and Developer.

Organizational Insights

The company’s culture is about genuine care for its clients and partners, passion, going the extra mile, and staying positive. Genuine care is a defining part of their DNA. They build sincere and long-lasting relationships with their clients and partners by giving a hand first and then thinking about business, communicating transparently and openly, listening, adjusting, and bringing value.

The company’s management team, including CEO Katherine Kostereva, has been with the company for over a decade and has a track record of successfully guiding the company through growth and expansion. Creatio is a global vendor of one platform to automate workflows and CRM with no code and a maximum degree of freedom. Their culture is about genuine care for their clients and partners, passion, going the extra mile, and staying positive.

Board Members

Sean Cantwell 

Sean Cantwell is a highly accomplished professional with a strong background in the finance and investment industry. With extensive experience and expertise in venture capital, he has played a pivotal role in the success of numerous startups, offering strategic guidance and fostering growth. Sean’s exceptional track record showcases his ability to identify promising opportunities and build strong partnerships, making him a respected figure in the entrepreneurial community. 

Roger Hurwitz

Roger Hurwitz, Managing Partner at Volition Capital. He focuses on investments in software and data analytics companies. He has led Volition’s investments in Apperian, Black Duck Software, Cortera, Ensighten, G5 Search Marketing, Globaltranz, Ping Identity, and Velocify.

Dmytro Boroday

Dmytro Boroday, Partner at Horizon Capital. He leads Horizon Capital’s investments in IT and e-commerce sectors. He has been involved in Horizon’s investments in Ajax Systems, Ciklum, 

CoreValue Services, Intellias, MacPaw, Rozetka.ua, SoftServe and others.

Investors

Horizon Capital is a private equity firm that invests in high-growth technology and export-oriented companies in Ukraine and the surrounding region. The firm has over $1.2 billion in assets from investors with a capital base exceeding $570 billion, raising over $580 million in total capital commitments across four funds. Horizon Capital has made 27 investments and had 6 exits. Its most notable exits include Achilles Therapeutics, Tinkoff, and FedBid. 

Volition Capital is a growth equity firm based in Boston, Massachusetts. It was founded in 2010 by Larry Cheng and Sean Cantwell. The firm invests in high-growth companies in the software, internet, and consumer sectors. Volition Capital has raised over $1.5 billion in capital commitments across four funds and has invested in more than 40 companies

Key Milestones

• WSO2 and Mitra Innovation unveil Creatio connector for seamless CRM integration. (2023)


• Creatio Announced an Exclusive Partnership with Qualysoft to Propel the No-code Adoption in Hungary (June 2023)


• Creatio Announces Partnership with Realvalue Consulting (May 2023)


• Creatio has been recognized by Forrester Research in The Financial Services CRM Landscape report for Q2 2023. 


• Creatio has received a 5-star rating in the CRN Partner Program Guide for the sixth consecutive year, recognizing its excellence in partner engagement and support in 2023


• Creatio has been recognized as a Leader in the 2023 CRM Technology Value Matrix by Nucleus Research. 


• Creatio Named a Leader in 6 Categories in the G2 Grid Report in Spring 2023

News and Press Releases

• May 11, 2023: How Creatio is integrating ChatGPT into its Atlas low-code platform? (Read)


• JANUARY 10, 2023: Creatio Announces Strong Growth in 2022 Driven by Rapid Adoption of its Composable No-code Platform (Read)


• MAY 30, 2023: Creatio Releases New Solutions on the Creatio Marketplace to Help Users Drive Success in Finserv, FMCG, Insurance, Automotive Industries, and Boost E-commerce (Read)


• MAY 11, 2023: Creatio Unveils ChatGPT Connector, Delivering AI-powered Intelligence for Enhanced Customer Experience (Read)


• February 9, 2023: Creatio Brings Its Premier Face-to-face Event No-code Days to Miami/Fort Lauderdale on May 4-5 (Read)


• December 21, 2022: Podcast: Creatio’s Andie Dovgan on Why Low Code’s in Your Future (Read)

Competitors

Kissflow

A cloud-based workflow automation and business process management software that integrates with Google Apps. Kissflow has an estimated annual revenue of $10 million and 200 employees.

ProcessMaker

An open-source, low-code workflow automation platform that helps businesses design and deploy solutions to complex workflow problems. ProcessMaker has an estimated annual revenue of $12 million and 200 employees.

Salesforce Sales Cloud

A cloud-based CRM platform that helps sales teams manage leads, opportunities, accounts, contacts, and contracts. Salesforce Sales Cloud has an estimated annual revenue of $21.3 billion and 49,000 employees.

HubSpot Sales Hub

A sales software that helps sales teams connect with prospects, track deals, and automate tasks. HubSpot Sales Hub has an estimated annual revenue of $674.9 million and 3,387 employees.

Zoho CRM

A cloud-based CRM software that helps businesses manage sales, marketing, customer support, and inventory. Zoho CRM has an estimated annual revenue of $500 million and 7,000 employees.

Corporate Responsibility

The company’s mission is to help organizations accelerate and change by empowering anyone to automate any business idea. Creatio’s corporate responsibility is based on four pillars: people, planet, product, and profit.

• People: Creatio cares about its employees, customers, partners, and communities. The company fosters a culture of genuine care, passion, and positivity. The company also supports various social initiatives, such as education, healthcare, and environmental protection. For example, Creatio has donated its software to non-profit organizations, such as Teach for All, Doctors Without Borders, and World Vision.


• Planet: Creatio is committed to minimizing its environmental impact and promoting sustainability. The company has implemented green policies, such as reducing paper consumption, recycling waste, and using renewable energy sources. The company also encourages its employees to adopt eco-friendly habits, such as using public transportation, biking, or walking to work.


• Product: Creatio strives to deliver high-quality products that meet the needs and expectations of its customers. The company follows the best practices of software development, testing, and security. The company also ensures that its products are accessible, inclusive, and compliant with relevant standards and regulations.


• Profit: Creatio aims to achieve sustainable and profitable growth for its shareholders, investors, and stakeholders. The company follows the principles of transparency, accountability, and integrity in its financial reporting and governance. The company also invests in innovation, research and development, and customer satisfaction.

Creatio has received several awards and recognition for its corporate responsibility efforts. For example, the company has been named one of the Best Workplaces by Inc. Magazine, one of the Top 100 Software Companies by The Software Report, and one of the Best Places to Work by Comparably.