Sales Enablement
Seattle, Washington, United States


Overall Rank: 37
Category: Sales Enablement
Category Rank: 4


  • Top Software Company of 2023
  • Power 500 Software Company


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Outreach is a Seattle-based company that offers a sales engagement platform powered by AI and predictive analytics. Founded in 2014 by four individuals: Manny Medina, Gordon Hempton, Andrew Kinzer, and Wes Hather; the company aims to empower sales organizations by providing tools and insights that optimize sales processes, increase deal velocity, and enhance productivity.

Since its inception, Outreach has grown significantly and become a leading sales engagement platform in the industry. With over 5,500 global customers currently, Outreach provides users with insights and predictions that help optimize sales activities and improve sales performance by using AI technology.

Outreach aims to provide sales leaders with a comprehensive view of the entire sales cycle, enabling them to make informed decisions and improve key metrics such as deal velocity, pipeline conversion, and sales representative productivity. At the same time, the platform equips sellers with the necessary capabilities and insights to effectively build pipelines, conduct meetings, navigate buying committees, and successfully manage deals to closure.

The platform emphasizes data security and offers appropriate permission levels to ensure the protection of sensitive information. The company has a total of 1500+ employees and has received funding from 36 investors, with Investlink Holdings and Investlink Holdings being the most recent ones. These investments have provided Outreach with valuable financial support and recognition within the industry.

Key Products

Sales Engagement

Outreach enables sellers to effectively engage with prospects and customers through personalized, multi-channel communication. It offers email automation, call tracking, and social media integration, allowing sales representatives to connect with leads in a timely and targeted manner. Outreach offers a range of proven templates, snippets, tasks, and account-based workflows that assist sales representatives in engaging with prospects at different stages of their buying journey. These resources are designed to generate effective responses and facilitate meaningful interactions.

Deal Management

The company’s deal management feature simplifies the process by providing a comprehensive snapshot and insights for each deal. Sales reps and managers can conveniently update deals from a centralized location, eliminating the need to switch between tabs. This improves efficiency for account executives and sales managers, allowing them to focus on closing deals. Reps benefit from a single grid view that enables easy editing of deal values, close dates, sales stages, and next actions for all deals.

Mutual Action Plans

Their Mutual Action Plans feature enables account executives (AEs) and customers to collaboratively drive smooth and predictable purchase processes, resulting in improved deal qualification and a 13% increase in conversion rates. Through Success Plans, sellers can align and work together with buyers, ensuring clarity and understanding of the next steps in each deal.

Conversation Intelligence

Outreach’s Conversation Intelligence feature transforms sales meetings by offering real-time, in-meeting enablement that reduces onboarding time for sales reps. Leveraging the AI-powered virtual assistant Kaia, it empowers sellers to conduct more effective meetings, make informed decisions, and adapt their strategies on the spot. Additionally, this feature accelerates the ramp-up process for new reps by granting access to recorded meetings and transcriptions, fostering learning and confidence building.

Customer Insights

According to G2, Outreach has been rated 4.3 out of 5 stars based on over 3000 reviews and received 4.4 stars out of 5 on Capterra, based on over 250 reviews. Outreach has received outstanding customer feedback as a powerful and comprehensive sales engagement platform. Customers have been impressed by the platform’s wide range of features that automate tasks and streamline workflows, making daily operations more efficient. The automated sequences feature, in particular, has been described as a game-changer, enabling personalized and effective engagement with prospects through customized email chains, tasks, and social touchpoints. The reporting feature has been praised for providing valuable insights into prospect engagement, allowing for effective message optimization.

Customers appreciate the robust functionality provided by the platform which exceeds their expectations. The user-friendly interface caters to both Sales Development Representatives (SDRs) and Account Executives (AEs), ensuring a seamless user experience. The platform’s reliable call sound quality is another highlight.

Furthermore, customers have lauded Outreach’s exceptional customer support. The dedicated support team is readily available to provide prompt assistance, ensuring a positive experience and resolving any queries or challenges that arise.

In summary, Outreach’s customer feedback highlights its comprehensive features, user-friendly interface, and exceptional customer support as key factors that make it a preferred choice among sales professionals seeking to enhance their sales processes and drive customer engagement.


  • Number of customers globally: 5500+

  • Number of companies acquired: 3. The most recent acquisition was Canopy (October, 2021)

  • Number of employees: 1400+

  • Number of investors: 36

  • Raised $489M in funding through 13 rounds.

  • Increases customer sales teams: Improve win rate by 13% and increase revenue by 9%.

  • Number of integrations supported: 90+

  • Enables sellers to close 2M+ opportunities monthly, equipping them with tools for conversions and sales goal achievement.

  • Valuation: $4.4B after Series G financing.

Rating and Commentary

The company’s focus on empowering sales teams, optimizing deal management, and leveraging AI for predictive analytics demonstrates its commitment to driving sales productivity and success.

Despite facing competition in the market, Outreach has demonstrated a strong upward trajectory. Outreach’s commitment to innovation and staying ahead of the curve has helped it maintain a competitive edge. By continuously enhancing its platform with new functionalities and leveraging emerging technologies such as AI and predictive analytics, Outreach has positioned itself as a leader in the sales engagement space.

With over 5,500 global customers, Outreach has established itself as a trusted solution for sales organizations. Its platform provides a complete picture of the sales cycle, enabling sales leaders to increase deal velocity, pipeline conversion, and rep productivity. Additionally, sellers have access to a range of capabilities and insights for building pipeline, conducting meetings, navigating buying committees, and managing deals. With a total of 36 investors supporting its growth, including recent investors Investlink Holdings, Outreach has successfully garnered significant funding and investor confidence.

The company’s commitment to innovation, customer satisfaction, and providing a comprehensive sales engagement platform positions it for continued success in the future.

Outreach.io's Video

Key Executives

Manny Medina, CEO

Manny Medina, the co-founder and long-standing CEO of Outreach, exemplifies vulnerable and transparent leadership within the company. Manny fosters open communication through heartfelt weekly emails and the traditional Friday get-together where employees share their highs and lows. Notably, Manny’s commitment to environmental sustainability sets him apart, as he promotes consuming less and purchasing second-hand items whenever possible. Manny’s leadership style and personal values contribute to Outreach’s positive work culture and his commitment to making a difference.

Mellisa Fisher, CFO

Melissa is deeply passionate about utilizing data to establish scalable processes that drive sales velocity. Prior to joining Outreach, she held a significant role at Qualys, where she successfully scaled various functions including financial planning and analysis, accounting, tax and treasury, sales operations, and investor relations. With over 20 years of experience in strategic finance, Melissa has a strong background in mergers and acquisitions, corporate governance, and investment banking. Melissa’s expertise and track record make her a valuable asset in overseeing the financial aspects of Outreach’s operations.

Prasad Raje, CPO

Prasad brings a wealth of experience and expertise in product management and leadership to the role. Prior to joining Outreach, Prasad served as the Senior Vice President of Product Management at RingCentral from April 2019 to December 2021. With a proven track record in product management, Prasad has also demonstrated entrepreneurial success by founding and growing two tech companies. Prasad’s strong background in product management, coupled with their entrepreneurial experience, makes them a valuable asset for any organization. Prasad’s leadership and expertise contribute to driving product innovation and success at Outreach.

Leslie Pendergrast, Chief People’s Officer

Leslie has been with the company for around three years. Prior to joining Outreach, Leslie held the same position of a Chief People’s Officer at Code42. With a focus on continuous learning and self-development, Leslie brings a vibrant and enthusiastic approach to her role. Her ability to align the interests of talented individuals with the objectives of the business has consistently yielded positive results. Leslie’s passion for creating a positive and enjoyable work environment is evident in her approach to fostering a culture of growth and engagement. Her energetic and logical approach has proven successful in driving the company’s talent strategy and aligning it with business goals.

Organizational Insights

Outreach has a 3.5 rating on Glassdoor, with 57% of employees recommending the company to their friends and 68% approving of the CEO.

While some employees express concerns about high expectations from leadership, the majority of Outreach employees report that their pay is competitive and satisfactory. They also appreciate the existence of a solid work-life balance within the company. Employees appear to share a common appreciation for the beneficial benefits that Outreach offers. Despite differing opinions on leadership expectations, the workforce generally acknowledges and appreciates the company’s commitment to competitive compensation, work-life balance, and supportive benefits.

Outreach offers a comprehensive range of benefits to support their employees. This includes extended parental leave for both parents, demonstrating their commitment to promoting work-life balance and supporting employees during the important transition of becoming parents. Additionally, Outreach provides full medical benefits, encompassing dental and vision coverage, ensuring the well-being and healthcare needs of their employees are taken care of.

In terms of retirement planning, Outreach has established a competitive 401k plan. This enables employees to save for their future and work towards their long-term financial goals. By offering these retirement benefits, Outreach demonstrates its commitment to the financial well-being and security of its employees.

Outreach’s benefits package showcases their dedication to supporting employees at different stages of their lives, from parental leave to healthcare coverage and retirement planning. These benefits contribute to a positive and supportive work environment, fostering employee satisfaction and overall well-being.

Board Members

Rajeev Batra is a seasoned investor with a background as an enterprise software entrepreneur and executive. His investment focus lies in Cloud and SaaS (Software-as-a-Service) sectors. Rajeev actively collaborates with entrepreneurs, providing guidance and support in building their companies from the earliest stages. At Mayfield, he has gained valuable insights into the evolution of SaaS, observing its transition from systems of record to systems of engagement/action. He brings significant operational experience to the table, having worked in sales, marketing, product, and technical roles at both startups and established industry leaders.

Sue Bostrom is a notable figure in the technology industry, having served as the Executive Vice President and Chief Marketing Officer at Cisco Systems. With a tenure of nearly 14 years at Cisco Systems, Sue held various roles within the company. In her role as CMO, she played a crucial role in shaping and communicating Cisco’s vision and strategy through effective positioning, branding, advertising, and product marketing efforts.

Sarah Imbac is a seasoned professional who has played a significant role in building and scaling renowned companies such as PayPal, LinkedIn, and 23andMe during their early stages. With a passion for supporting startups, Sarah continues to invest in promising entrepreneurs during their initial funding rounds. She also lends her expertise as an advisor, mentor, and board member to early-stage companies, providing valuable guidance and strategic insights. Notably, Sarah co-founded Braincandy, a platform designed to help individuals discover and explore new books to read.


Steadfast Financial is an investment firm that focuses on investing in companies within the technology, telecom, and media sectors. As one of the lead investors in Outreach, Steadfast Financial has demonstrated its confidence in the potential and growth prospects of the company. By providing financial support and strategic guidance, Steadfast Financial plays a crucial role in supporting Outreach’s continued development and success. With its expertise in the technology, telecom, and media industries, Steadfast Financial brings valuable insights and resources to help drive Outreach’s growth and expansion within the market.

STEADFAST Capital Ventures is a New York-based investment firm that operates in both public and private markets. The company seeks to invest in the information technology, travel, e-commerce, internet, and digital media sectors with a diverse investment portfolio.

Sands Capital Ventures is based in Virginia, United States, operates as an investment manager specializing in technology and life sciences businesses. Their investment focus ranges from Series A funding to public listings. With a robust portfolio, Sands Capital Ventures has made a total of 145 investments, demonstrating its active involvement in the startup ecosystem. Notably, Sands Capital Ventures serves as the lead investor in 37 companies, including Outreach, Speech Graphics, and SafeRide Health, among others. Their significant contributions as lead investors highlight their commitment to supporting the growth and success of these companies.

Key Milestones

  • On 8th May, 2023 David Ruggerio joined Outreach as the President of Go-To Market

  • In 2023, Outreach introduced several two innovations. Namely, Smart Email Assist and Outreach Data Sharing on the Snowflake Data Cloud.

  • In December 2022, Outreach introduced six new product features, including Mutual Success Plans, Conversation Intelligence, Deal Health Insights, Pipeline Management, Forecasting, and Sales Management.

  • To support its growth and development, Outreach has successfully raised a total of $489M in funding through 13 rounds. The most recent funding was secured on June 1, 2022, through a Secondary Market round, showcasing ongoing investor confidence in the company’s potential.

  • In line with its expansion strategy, Outreach has also made strategic acquisitions, with a total of three organizations added to its portfolio. The most recent acquisition was Canopy on October 12, 2021.

  • These are some of the many awards received by Outreach:

News and Press Releases

  • 10 May, 2023: Outreach Announces New Integration With HubSpot (Read)

  • 26 April, 2023: Outreach & Corporate Visions Announce Partnership to Accelerate the Digital Transformation of Enterprise Sales (Read)

  • 15 March 2023: Outreach Unveils New Features Across Sales Execution Platform, Empowering Sales Leaders to Efficiently Create More Pipeline and Predictably Close More Deals (Read)

  • 26 June 2023: Outreach Announces Smart Email Assist, Leveraging Generative AI to Unlock New Levels of Productivity for B2B Sales Teams (Read)



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Corporate Responsibility

Outreach places paramount importance on providing a secure platform for its customers, earning the trust of over 5,500 organizations. Upholding data privacy and security is central to Outreach’s operations, encompassing product design, robust security practices, comprehensive protection measures, and adherence to relevant certifications and regulations such as the General Data Protection Regulation (EU/UK) and California Privacy Legislation. By consistently evaluating privacy impacts during development, conducting independent audits, and implementing a private bug bounty program, Outreach ensures that its services meet privacy standards, comply with legal requirements, and align with customers’ organizational policies, fostering a secure environment for data management.

The company also maintains a private bug bounty program, enabling a wide pool of security researchers to continuously test their platform. This proactive approach helps identify and address potential vulnerabilities promptly. Moreover, Outreach undergoes regular independent third-party audits to attest and certify the effectiveness of their security measures, data privacy practices, and compliance controls. These measures are in place to meet customers’ legal, regulatory, and organizational policy requirements on a scalable basis.

In addition to its focus on security and privacy, Outreach also provides a platform that serves as a university-like resource for users seeking training and resources to achieve success. This platform offers a wide range of materials and training on various topics. Outreach continuously updates the content on this platform to ensure that users have access to the latest and most relevant information.

By offering this comprehensive educational platform, Outreach aims to empower individuals by providing them with the necessary resources and training to enhance their skills and knowledge. Users can find valuable content that aligns with their specific needs and interests, enabling them to stay updated and acquire the expertise needed for success in their respective fields.

The company values diversity and promotes an inclusive work environment. They strive to foster diversity in their workforce and ensure equal opportunities for all employees. Outreach prioritizes the well-being of its employees by providing a safe and inclusive work environment, competitive compensation, and benefits packages.