Data Management & Analytics
Amsterdam, Netherlands


Overall Rank: 124
Category: Data Management & Analytics
Category Rank: 30


  • Top Software Company of 2022
  • Power 500 Software Company


Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior.

By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, Nielsen, The Wall Street Journal and more.

Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc. and Deloitte.

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Key Products


Detect and drive the user behaviors that matter with the right messages and experiences.


Master and share a complete data-driven view of the customer with Piano Analytics. Purpose-built to be the most powerful, accurate, compliant, flexible, and performant analytics tool in the world.


Everything known about a user is immediately available for segmentation and targeting.

Combine first-, second-, and third-party data with volunteered zero-party data. Develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent – so users can grow their business no matter what big tech companies decide.


VX is the most powerful commerce engine that creates real-time value. Whether selling products, memberships, increasing loyalty members, increasing ticket sales, or running promotions and referral campaigns, VX makes it simple to set up and manage a business.


Identity management that powers personalization. Manage customers’ identities and provide single sign-on and access control for every point of engagement — print, digital, mobile web, native apps, and TV-anywhere devices.


Always-on is now always-aware. Piano ESP knows what the audience wants and delivers it — automating the process of delivering personalized and incredibly relevant recommendations, email campaigns, and newsletters tailored to the individual user — even down to the right subject line, call to action, and send time.

Key Executives

Trevor Kaufman, CEO

Trevor Kaufman is the CEO of Piano. He is a creative executive with an extensive track record of building great brands and profitable business in media and technology. Kaufman first got his start in 1993 as a director of internet operations at The Voyager Company. From there, he went on to KPE, before eventually rising to CEO at Tinypass, his most recent position prior to joining Piano.

Kaufman graduated from University of Virginia with an undergraduate degree in English and economics.

Sven Adler, CFO

Sven Adler is the Chief Financial Officer at Piano. Adler is a C-Suite Corporate Executive and Strategic Thinker in Software and Technology, with almost 20 years of professional career, cultivating an expertise in high and exponential growth areas, while strengthening and streamlining financial operations to drive down costs. He has proven his ability to provide valuable perspective to executive leadership and assist in setting the vision, focus, goals, and strategies that produce unprecedented outcomes – as high as 20% annually. As such he has been frequently tapped to take on profit challenges with an emphasis on generating the highest ROI and delivering aggressive cost savings. He received an award from the Philadelphia Business Journal in 2021 as CFO of the Year for delivering unprecedented outcome during COVID, while preparing the organization with the Digital Transformation for the next phase.

Previously, Adler was a Corporate Vice President at Qlik and before that a SVP and Chief Financial Officer at Ricoh North America. Earlier in his career he worked with Rhein Chemie as a controller.

Ashley Deibert, Chief Marketing Officer

Ashley Deibert is the Chief Marketing Officer of Piano. Deibert is a global Chief Marketing Officer with success in companies ranging from $5M to $100M in the SaaS and Ad Tech industries, across North America, LATAM, EMEA, and APAC. She’s managed revenue targets of up to $20M and operational budgets of up to $6M, mentored teams of up to 30 employees, and established the infrastructure that has repeatedly resulted in accelerated performance, stock valuation growth, and successful shareholder exits.

Before joining Piano, Deibert was an SVP of Marketing and Sales at Taplytics and before that an SVP of Global Marketing at Grapeshot. Earlier in her career she worked with HealthMedia as a marketing communications manager. Deibert graduated from University of Michigan with an undergraduate degree in communications and marketing.

Kweli Washington, COO

Kweli Washington is the COO of Piano. Washington first got his start in 2000 as a project leader at The Boston Consulting Group. From there, he went on to Summer Search, before eventually rising to host at Counterculture Television, his most recent position prior to joining Piano.

Washington graduated from Harvard University with an undergraduate degree in social studies and anthropology.

Tim Dirrenberger, CTO

Tim Dirrenberger is the CTO of Piano, which he first joined in 2015. Previously, Dirrenberger was a technical director at Dynamo Player and before that a software development manager at AfriConnect. Earlier in his career he worked with C-bridge as a software development consultant.

Dirrenberger graduated from University of Michigan.

Customer insights

“Piano was basically the only option we found that could handle the different types of products we wanted to bring to market.” – Chris Reynolds, General Manager, Golf Digest


“Piano has been a great partner in helping launch our consumer subscription service, which we’re working together to rapidly scale. Their team is smart and efficient and has quickly become a valuable resource for us.” – Claudius Senst, Head of Consumer Subscriptions, Business Inside


“Once we implemented Piano ESP, we immediately doubled the amount of visitors using the same database – without any work.” – Karel Vetchý, Project Director, Vltava Labe Media


“We have achieved huge progress and now our data-driven approach has become fully integrated within the marketing, product owners, editorial and IT teams.” – Romain Lhote, Data Manager


“Le Monde has recorded +12% more traffic since the pushes at the beginning of 2019 vs. 2018.” – Pierre Buffet, Head of Digital Studies


“With dashboards, we don’t need any technical skills to quickly extract value from data.” – Marion de Cisternes, Audience Manager


“Thanks to Piano we have the flexibility we need to create outstanding campaigns that drive revenue for our advertisers and ourselves.” – Geert Desager, Strategy Director, Mediahuis


“Our massive daily audience is our greatest resource and we’re excited to use Piano’s software to cater to those users in new ways. We picked Piano because of its superior monetization capabilities, built-in testing, and ability to enhance every step of the user journey. With Piano as a partner, we can focus even more of our resources on creating content that matters to our large and growing dedicated audience.” – Eric Spielman, SVP of Product & Strategy


“The ease of implementation, and then immediate access to actionable data post-launch, were key selling points.” – Geoff Isenman, Chief Business Development Officer, Cafe Insider