Cloud Management
Milwaukee, WI


Overall Rank: 28
Category: Cloud Management
Category Rank: 6


  • Top Software Company of 2023
  • Power 500 Software Company


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SoftwareOne is a leading global software and cloud solutions provider that was established with the mission to redefine how companies build, buy, and manage technology in the cloud. Founded in 1994, the headquarters of SoftwareOne is in Switzerland, and the company is listed on the SIX Swiss Exchange under the ticker symbol SWON.

The company helps IT leaders with their software and cloud purchases and offers implementation and support services. Their real-world commercial advisory approach ensures that technology investments deliver a positive business impact. With a focus on modernizing applications and workloads in cloud-first SaaS environments, SoftwareOne leverages its expertise to unlock the value of technology for its clients.

SoftwareOne boasts an impressive workforce of 8,900 employees, who are dedicated to delivering a portfolio of 7,500 software brands. The company’s sales and delivery capabilities span across 90 countries, making it a truly global provider of software and cloud solutions.

The core specialties of SoftwareOne include Technology Advisory Services, Software Licensing Solutions, Software Asset Management, Managed Services for Software Procurement, and various cloud-related services such as Cloud Spend Management, Cloud Migration, and Managed Cloud. They also offer services for digital transformation, IT asset management, application modernization, and intelligent automation, among others.

By combining its expertise in software and cloud solutions with a commitment to customer satisfaction, SoftwareOne aims to ensure that technology truly delivers for its clients, helping them navigate and optimize the changing landscape of software and cloud environments.

Key Products

Cloud Services

SoftwareOne Cloud Services assist organizations in navigating their transformation journey by providing cloud professional and managed services. Their team of cloud experts helps businesses identify and prioritize critical workloads, migrate them securely to the cloud, modernize applications for long-term value, and optimize cloud consumption for maximum ROI.

Application Services

Their Application Services focus on developing and modernizing cloud-native applications. They offer app development and modernization projects, assess business-critical apps for the need of re-platforming or rebuilding, build cloud-native applications with new capabilities, and enable automation for increased productivity and reduced risk.

FinOps Services

It helps businesses measure and optimize the financial management of their cloud resources. They provide a comprehensive framework for informing, optimizing, and operating cloud usage. This includes gaining visibility into cloud resource utilization, maximizing investment through right-sizing and automation, and implementing governance policies and models for cost optimization.

Digital Workplace

SoftwareOne’s Digital Workplace Services focus on creating a productive and secure modern employee experience. Their services include assessing the current state and planning the transformation, modernizing and migrating digital workplace solutions, supporting technology adoption, and providing managed services for compliance, risk management, and operational support.

SAP Services

SAP Services cater to businesses using SAP systems. They offer deep expertise in SAP migration, including moving from SAP ECC to SAP S/4HANA, and provide guidance on licensing, technical architecture, and cloud usage. Their SAP-certified team helps businesses leverage the power of SAP in the cloud for scalability, automation, AI, and IoT-driven capabilities.

Unified Support for Multivendor

This service streamlines IT support for businesses dealing with multivendor complexity. They provide 24×7, on-demand support centers to resolve cross-vendor issues quickly. Businesses can open a support ticket with just one click, call, or email, and pay only for the support service used.

Specialized Software and Cloud Services

SoftwareOne offers specialized software guidance tailored to various industries. They assist with software procurement, commercial licensing, custom application development, and cloud migration expertise. Their team supports businesses at any stage of their digital transformation journey and provides ongoing managed services.

Customer Insights

Customer insights from G2 reviews highlight the positive sentiment surrounding SoftwareONE with an average rating of 4.6 out of 5 stars. Several recurring themes emerge from customer reviews. Customers appreciate SoftwareONE’s extensive expertise in software licensing and procurement and their ability to negotiate favorable contracts. The company’s knowledgeable sales representatives and technical support team are highly regarded, providing prompt assistance, and resolving issues effectively. Additionally, customers value SoftwareONE’s ability to optimize costs and maximize the value of their software investments.

While SoftwareONE receives overall positive feedback, some customers mention areas where the company could improve. A few reviewers expressed concerns about the responsiveness of SoftwareONE’s support team during peak periods. Additionally, a handful of customers would like to see more transparency in pricing and contract terms. Addressing these concerns by enhancing support capacity and increasing pricing clarity could help further improve customer satisfaction.

Based on customer feedback, there are opportunities for SoftwareONE to expand its service offerings. Customers express interest in additional managed services, such as software asset management and cloud optimization. By broadening its portfolio and providing more comprehensive solutions, SoftwareONE can strengthen its position as a trusted partner for organizations seeking end-to-end software and cloud technology services.


  • Founded: 1994; Headquarters: Switzerland

  • Customers presence: 150+ markets worldwide

  • Number of clients globally: 65,000

  • Employee strength: 8,900

  • Organization acquired: 17

  • Customers realized over $1.95 billion in software savings in 2021.

  • Raised Private Equity funding on Aug 17, 2015, funded by Kohlberg Kravis Roberts.

Ratings and Commentary

SoftwareOne demonstrates a strong market presence, and a commitment to delivering impactful technology solutions. Their emphasis on people as the driving force behind technology success aligns with their approach to software and cloud services. With their intelligence, grit, and ability to adapt, SoftwareOne is well-positioned to navigate challenges and ensure that their technology investments deliver value for their clients.

The company’s leadership team plays a crucial role in steering the ship and making key decisions. Brian Duffy, the Chief Executive Officer, brings his extensive experience and vision to drive SoftwareOne’s success. Rodolfo J. Savitzky, as the Chief Financial Officer, provides financial oversight and strategic guidance, ensuring the company’s sustainable growth.

SoftwareOne operates in a vast market, serving over 65,000 clients worldwide across various sectors and industries. This substantial client base indicates a broad market reach and a strong reputation in delivering software and cloud solutions. Their ability to cater to diverse organizations highlights their adaptability and expertise in meeting different customer requirements.

SoftwareONE successfully completed its initial public offering (IPO) in Switzerland in 2019, and since listing, its shares have increased by about 44%. This financial support provides SoftwareOne with the resources necessary to invest in innovation, expand its service offerings, and stay competitive in the rapidly evolving technology landscape.

While SoftwareOne enjoys a competitive advantage with its extensive client base and capital backing, it faces competition from industry players such as CDW Hardware and Crayon. These competitors pose potential threats to market share, but SoftwareOne continuously innovates and differentiates itself to maintain its leading position.

SoftwareONE's Video

Key Executives

Brian Duffy, CEO

With nearly 20 years of experience at SAP, Brian brings a wealth of expertise to his role. His most recent position at SAP was President of Cloud, where he played a crucial role in creating and scaling ‘RISE with SAP,’ a strategic initiative aimed at migrating customers to the cloud. Prior to this, he served as President of Northern Europe, overseeing end-to-end business operations in the region. Additionally, Brian led the Global Strategic Initiatives team, responsible for negotiating significant commercial agreements worldwide.

Rodolfo J. Savitzky, CFO

Rodolfo assumed the role of Chief Financial Officer at SoftwareOne since January 2022. With over 35 years of experience, Rodolfo has held various finance leadership positions at prominent organizations such as P&G, Novartis, and Lonza in Europe and Latin America. From 2016 to 2021, he served as the Chief Financial Officer and a member of the Group Executive Committee at Lonza, where he played a pivotal role in the company’s transformation into a pure-play pharma services company.

Julia Braun, CHRO

Julia has been serving as the Chief Human Resources Officer at SoftwareOne since November 2022. With over 20 years of experience in global HR leadership positions in Switzerland and Austria, Julia brings extensive knowledge to her role. She previously held the position of Director, People & Culture and was a member of the Management Board at ISS Switzerland, an organization with a workforce of over 12,000 employees. Julia also served as the Chief Human Resources Officer at Conzzeta, a Swiss Industrial Holding listed at the SIX Swiss Exchange.

Neil Lomax, President of Sales

Neil Lomax has been the President of Sales at SoftwareOne since February 2019. With a longstanding career at SoftwareOne, Neil joined the company in 2008 and has held multiple positions in sales and business development. Prior to his current role, he served as the President of North America and was a member of the group’s Executive Board for worldwide sales strategy.

Organizational Insights

According to employee reviews on Glassdoor, SoftwareOne has a positive and inclusive work environment. The company has an average rating of 4.0 out of 5, indicating a positively satisfied workforce. They are known for their unique organizational culture, which is evident through their values and employee benefits. With its comprehensive benefits packages and emphasis on lifelong learning, SoftwareOne ensures that employees have the necessary resources and opportunities to grow both personally and professionally.

SoftwareOne offers benefits like Employee Exchange Programs, Incentive Programs, Attractive Paid Time Off, Multiple Healthcare options, and more. The company’s culture is shaped by seven core values that guide its business operations and decisions. The culture of SoftwareOne is adaptable and tailored to suit the specific needs and characteristics of each location where the company operates.

One key aspect of SoftwareOne’s organizational culture is its emphasis on diversity and inclusion. The company strives to create an equal and inclusive environment where individuals can be their authentic selves. SoftwareOne recognizes the strength that comes from diverse backgrounds and perspectives, as they foster creative thinking, innovation, and deeper insights.

SoftwareOne places a strong emphasis on employee development and growth. The company offers a range of benefits and programs aimed at supporting employees’ professional advancement. The SoftwareOne Academy provides free educational resources and paid work experiences to individuals, whether they are recent graduates or seasoned professionals looking to embark on a new career path. Additionally, the company offers a comprehensive global career path and development opportunities to its employees, ensuring that they have the tools and resources to excel in their roles.

Another noteworthy aspect of SoftwareOne’s culture is its recognition and appreciation of employees’ contributions. The company has a President’s Club, which is an exclusive recognition awarded by leadership and peers to exceptional employees. Furthermore, SoftwareOne has incentive programs in place, such as the SWOmies award, where bonuses are given to colleagues who go above and beyond their regular responsibilities. These initiatives not only motivate employees but also foster a sense of belonging and loyalty within the organization.

SoftwareOne values work-life balance and offers flexible work arrangements to its employees. The company recognizes the importance of allowing individuals to do great work from anywhere while still delivering excellence. This flexibility enables employees to achieve a healthy balance between their personal and professional lives, contributing to their overall well-being and job satisfaction.

Board Members

Timo Ihamuotila

He has been a member of the Board of Directors of SoftwareOne Holding AG since 2019. He is currently the Chairman of the Audit Committee. With previous experience at Nokia Corporation and Citibank plc, Timo brings a wealth of financial expertise to the board. He also serves as the Chief Financial Officer of ABB Ltd and is a member of the Board of Directors of Oras Invest Oy. Timo holds advanced degrees in Economics and Finance from the Helsinki School of Economics.

Daniel von Stockar

Daniel has been a member of the Board of Directors of SoftwareOne Holding AG. He currently chairs the Innovation Committee and is a member of the Nomination and Compensation, as well as ad hoc ESG Committees. Daniel previously served as the Chairman of the Board of Directors of SoftwareOne Holding AG. In addition to his role at SoftwareOne, he is the owner and Chairman of von Stockar Immobilien AG and the Chairman of Pro Domi AG. He earned his Master’s degree and Doctorate in Economics from the University of Zurich.

Isabelle Romy

She joined the Board of SoftwareOne Holding AG in 2021. She serves as a member of the Audit Committee and chairs the ad hoc ESG Committee. Isabelle has an extensive legal background, having been a Partner at two large law firms in Zurich. She also held positions on the boards of UBS Group AG and UBS AG, the ethical commission at EPFL, and the Swiss Committee for UNICEF. Currently a Partner at Kellerhals Carrard, she holds a Law degree and a Ph.D. in Law from the University of Lausanne. Isabelle is also a Professor at the University of Fribourg and the EPFL.

José Alberto Duarte

He has been a member of the Board of SoftwareOne Holding AG since 2019. He serves on the Nomination and Compensation and ad hoc ESG Committees. José has extensive experience leading global technology companies, including SAP, Unit4, and Infinitas Learning. He has also held various non-executive director positions. Currently, José serves as the CEO of Infovista and Chairman of the Advisory Board of ProAlpha. He is also a Non-Executive Director of Expereo. José completed his education in Accounting and Management, as well as post-graduate programs in Global Leadership and Sales and Marketing.


SoftwareONE completed its IPO in Switzerland in 2019.

Key Milestones

  • 2023 – SoftwareOne appointed Brian Duffy as its new Chief Executive Officer (CEO), effective May 2023, succeeding Dieter Schlosser. Duffy previously served as President of Cloud for SAP.

  • 2023 – SoftwareOne unveiled a new brand identity and market positioning that reflects its transformation from a licensing reseller to a global software and cloud solutions provider. The rebranding will be rolled out across the company’s 90 markets over the next few months.

  • 2022 – Julia Braun joined SoftwareONE as Chief Human Resources Officer and member of the Executive Board in November 2022. She will oversee human resources, leadership development, talent acquisition and management, and diversity, equity & inclusion. Braun previously served as Director, People & Culture at ISS Switzerland.

  • 2022 – SoftwareONE introduced a new brand called Goatpath by SoftwareONE, focusing on delivering the next generation of technologies, platforms, and products. This brand aims to revolutionize how customers buy, sell, and manage software, cloud, and services.

  • 2022 – SoftwareONE acquired Satzmedia, a specialist in digital experience, e-Commerce, and CMS solutions based in Germany. This acquisition strengthens SoftwareONE’s Application Services practice and adds a team of skilled software development Java experts to support customers in their cloud journeys.

News and Press Releases

  • June 15, 2023 – SoftwareOne Board Says Bain’s $3.2 Billion Offer Not Enough (Read)

  • May 17, 2023 – SoftwareOne delivers solid start in Q1 2023 and reiterates full-year guidance (Read)

  • March 31, 2023 – SoftwareOne publishes 2022 Annual Report (Read)

  • March 2, 2023 – SoftwareOne delivers 14% YoY growth with adj. EBITDA margin above 25% in 2022 (Read)

  • December 22, 2022 – SoftwareONE enters into total return swap related to its Crayon shareholding (Read)

  • November 29, 2022 – SoftwareONE achieves AWS Premier Tier Services Partner Status (Read)

  • November 23, 2022 – SoftwareONE delivers continued strong growth in Q3 2022 and announces CHF70 million share buyback program (Read)

  • August 25, 2022 – SoftwareONE delivers continued strong growth with adj. EBITDA margin above 25% in H1 2022 and reiterates full-year guidance (Read)


CDW Hardware

It is a leading global provider of full-stack IT solutions and services, offering a wide range of offerings including networking, mobility, cloud computing, security, software management, and data center management. With a history dating back to 1984, CDW has grown to become a Fortune 500 company and a member of the S&P 500 Index. They have a strong focus on helping organizations in various sectors innovate and excel, employing over 15,000 coworkers and generating net sales of approximately $24 billion in the trailing twelve months.


They are a global, vendor-agnostic company that believes in the power of technology to drive positive change. With headquarters in Oslo and nearly 3,700 colleagues in 46 countries, Crayon delivers solutions to support over 80,000 customers in their cloud-first, digital transformation journey. They prioritize their core values of Integrity, Quality, Pace, and Agility, which were established over 20 years ago based on their Nordic heritage. Crayon aims to champion diversity, the transition towards a greener future with net zero GHG emissions, and become a leader in ESG product development.

Insight Enterprises, Inc

It is a Fortune 500 solutions integrator that specializes in helping organizations accelerate their digital transformation and maximize the value of technology. With over 33 years of deep partnerships with leading technology providers, Insight offers expertise in cloud and edge-based transformation solutions. They emphasize the power of people and technology, driving speed, scale, resilience, and innovation for their clients worldwide. Their broad solutions portfolio, technical expertise, and supply chain capabilities enable businesses to achieve ambitious goals.


It positions itself as a personal technology concierge, providing IT solutions and services to support organizational growth and employee experience. With a team of 6,000 people, SHI assists in building modern hybrid workplaces, defending against evolving threats, optimizing cloud usage, and software portfolio optimization. They offer data center integration, device configuration, deployment, and license advisory services, and maintain top-tier status with vendors. SHI takes pride in being the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.


CAD is an ICT solutions and service provider based in Dubai, UAE. Operating since 1989, they offer a wide range of solutions including infrastructure and cloud, CAD and engineering, wireless technology, networking and security, and business solutions. They specialize in providing CAD solutions for the architecture, engineering, and construction sectors. With a focus on customer satisfaction, CAD Gulf delivers strategic solutions and services, offering comprehensive annual maintenance contracts, state-of-the-art hardware, and software products, and a technical support center staffed with highly qualified engineers.

Corporate Responsibility

SoftwareOne’s commitment to corporate responsibility is evident through its dedication to environmental sustainability, diversity, data privacy, and social inclusion. The company’s efforts to calculate and reduce its carbon footprint, support reforestation projects, develop construction industry solutions, and promote equity demonstrates its proactive approach to corporate citizenship.

In terms of accomplishments to date, they have made significant strides that lay the foundation for future sustainability initiatives. The company is currently developing a comprehensive roadmap to address greenhouse gas emissions, which will build upon its existing progress. In the German, Austrian, and Swiss regions, the DACH Green Team has taken the lead in calculating their carbon emissions using Planetly software. By establishing their local carbon footprint and becoming carbon transparent, they are now focused on implementing initiatives to reduce carbon emissions.

They are also committed to supporting biodiversity and reforestation projects worldwide. The company has planted over 3,000 trees by the end of 2022, symbolically representing each new SoftwareOne Academy student and employee. Additionally, employees have made donations totaling over $4,000 US to help offset the CO2 emissions produced by the company. These initiatives demonstrate SoftwareOne’s dedication to environmental stewardship and combating climate change.

Furthermore, SoftwareOne believes in promoting equity and inclusion. The company actively celebrates events like Pride Month, International Women’s Day, and Black History Month. Throughout the year, SoftwareOne shines a spotlight on the activities of SWOmies (SoftwareOne employees) globally, creating awareness and support for diverse communities. By fostering an inclusive environment, SoftwareOne aims to contribute to the creation of a more equitable world that empowers everyone.