Data Management & Analytics
New York, United States
Overall Rank: 334
Category: Data Management & Analytics
Category Rank: 66
- Top Software Leaders of New York for 2022
- Power 500 Software Company
Suzy is the leading consumer insights platform, connecting quant, qual, and high quality audiences into a single connected research cloud. They help users make smarter decisions by giving them access to the richest data set on consumers and providing powerful tools to help them analyze it. With Suzy, users can understand their consumers like never before.
Suzy Insights simpliﬁes research with basic and advanced tools for survey design, automated templates, data analysis, and reporting. It’s easy enough for quick-turn, agile insights and powerful enough for complex research projects.
Suzy Live integrates 1-on-1, in-depth interviews, multi-person focus groups, and in-home product testing. Connecting quant and qual, while handling all the logistics of live research with just a few clicks.
Suzy Audiences incorporates a first party network of screened and verified consumers so users can target, re-target, save audiences, and even integrate their own typing tool for powerful segmentation.
Matt Britton, Founder & Chief Executive Officer
Matt Britton is the CEO of Suzy and widely known as one of America’s leading experts on the millennial generation, having consulted for over half of the Fortune 500 over the past two decades. Matt’s unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients. Matt’s best-selling book titled YouthNation, which debuted at #1 on Amazon’s business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.
In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe.
In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.
Katie Gross, Chief Customer Officer
A long-time MRX veteran, Katie Gross knows the importance of bringing consumers into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insight agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna.
Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym.
Anthony Onesto, Chief People Officer
Anthony Onesto is a leading expert on culture, human resources, and talent. Anthony joined the Suzy™ Team to help scale and drive its mission and vision around culture, talent, and human resources. Anthony brings a unique approach to Human Resources, using design-thinking principles to build a human-centered organization.
Most recently, Onesto worked as the General Manager for U.S. operations of a global innovation, media and education company called Konrad Group. Prior, Anthony spent time leading the U.S. strategy and operations for SmartUp, a SaaS learning and development startup. He has years of experience in scaling and building culture, human resources, and talent for fast growth technology and innovation companies, including Solidstreaming, Fresh Direct, Zeta Interactive, Big Fuel, and Razorfish.
In 2015 he founded Ella Adventures, a company that produces a comic book and cartoon series called Ella the Engineer. The purpose of the comic is to encourage young girls to pursue interests in Science, Technology, Engineering and Math (STEM) and Entrepreneurship. He most recently launched The Ella Project, where awesome women in tech are interviewed and profiled. In 2017, he also co-founded an artificially intelligent-powered HR agent called KAE.ai, which is in beta launch. Anthony is the host of New Yawk HR, a podcast show with a contrarian view of Human Resources and Recruiting.
Anthony is a certified consultant in ExO (Exponential Organizations), which is part of Singularity University. He is also a board advisor to well-funded and high growth tech startups like Namely, Rolepoint, Talentrackr, and Makerspace.NYC, who have collectively raised over 100m in venture capital. He is currently writing a book focused on advising companies on how to prepare for GenZ entering the workforce.
Will Mansfield, Chief Technology Officer
As Chief Technology Officer, William Mansfield spends most of his time “behind the curtain” as the Suzy platform’s technical lead and chief architect. A former consultant and contract engineer with almost two decades of experience, his widely diverse skill set helps him to successfully manage remote developer from all over the world, covering Native, Mobile, and Back-End technologies,
Before his current role at Suzy, William Mansfield spent the previous 15 years working as a technical lead across multiple projects. He is the founder and architect for Social Haven, a white-label social engagement platform, and also served as Principal Technical Architect on RepNation, a brand advocacy management suite within Publicis. In his spare time he teaches coding classes to junior engineers at Suzy, assists local students at the UNCW Center for Innovation and Entrepreneurship, and co-mentors young business owners in his home of Wilmington, NC.
Nicolas Gauchat, Chief Product Officer
For the past decade and a half, Nick has worked across product, technology and digital marketing, acting as a product lead and strategist in-house and as a consultant. He has strong entrepreneurial instincts and a background in creating and managing both local and remote teams for large scale enterprise solutions.
As Suzy’s Chief Product Officer, Nick oversees the product vision, roadmap, user experience and technology stack for the company. He brings a solutions-driven approach and strong record of attacking challenges with out-of-the-box thinking, financial savvy, and start-up scrappiness.
Nick previously oversaw the technology and product teams at the ad agency MRY. There, he led the product roadmap for RepNation, a platform and app for recruiting, managing and tracking brand ambassador campaigns. This product was critical to the company’s growth as it transformed from a small team of roughly 30 employees to more than 500 during Gauchat’s tenure at the agency.
“Suzy helped us zero in on accurate personas, very quickly. We saw an immediate bottom line impact from the spot-on accuracy of our segments that we could apply to our research.” – Michelle Esgar, Director, Marketing & Experience, Panasonic
“We’ve worked closely with Suzy and the team in really building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback.” – Nick Graham
Global Head of Insights & Analytics
“We were able to go to market and create a campaign using all of the insights and leveraging what we learned [on Suzy]. If we didn’t have Suzy as a capability, we probably would’ve had a lot of assumptions that we would just have to leave untested.” – Catherine Chao, VP of Strategy and Evaluation at The Ad Council
“After running an ad agency for nearly two decades, it became clear that so many brands were making decisions not based on data, but on guesswork. We created Suzy™ so that every decision businesses make can have the consumer at the center. Consumer centricity will be the hallmark of tomorrow’s leading brands” — Matt Britton, CEO