Data Management & Analytics
Hoffman Estates, Illinois, United States


Overall Rank: 34
Category: Data Management & Analytics
Category Rank: 3


  • Top Software Company of 2023
  • Power 500 Software Company


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Vistex is a leading provider of solutions that help businesses gain control over their mission-critical processes, such as promotions, rebates, pricing, discounts, and other incentives. Established with the goal of ensuring that incentive programs are effectively managed, Vistex enables businesses to optimize their financial outcomes and avoid leaving money on the table.

By providing the tools to assess program performance, identify successful strategies, and optimize financial outcomes, and with the help of over 1500+ in 21 global offices, Vistex helps businesses achieve their growth objectives and stay ahead in a highly competitive marketplace.

Established in 1999 and headquartered in Hoffman Estates, IL, Vistex serves as a valuable partner for organizations grappling with the overwhelming volume of incentive programs. With numerous programs and partner relationships, it becomes challenging to track where funds are allocated and the actual impact on revenue. However, Vistex empowers business leaders by providing clear visibility into the numbers, identifying what strategies truly drive growth, and offering actionable insights for future decision-making.

Vistex specializes in a wide range of areas, including commissions, sales incentives, data maintenance, master data, manufacturer billbacks, distributor chargebacks, rebates, vendor rebates, contracts, pricing, rights and royalty management, trade promotions, marketing development funds (MDF), business-centric apps, and broker fees.

Key Products

SAP Industry Cloud

The cloud-based innovation, powered by the SAP Industry Cloud, tackles complex processes such as price management, vendor management, channel management, and rights and royalty management. With a complete solution offering, Vistex not only implements and administers these programs but also provides advisory services to ensure customers can fully capitalize on their benefits. Leveraging the SAP Cloud Platform, Vistex empowers customers to seamlessly transition their on-premise functionalities into a native cloud environment.

Cloud Solutions for ERP

Vistex enables businesses to unlock the potential of the cloud for their critical business programs, regardless of their ERP system. With Vistex solutions available for a wide range of ERP platforms, including both large-scale and niche systems, integration becomes effortless. By harnessing the power of Vistex capabilities, fueled by the master data and transactions within their ERP, organizations can reap all the business advantages offered by Vistex.

Market Analysis

Vistex expands its portfolio and gains a competitive edge in the market analysis space with the acquisition of Webdata Solutions GmbH, a market-leading platform for pricing and product intelligence. This strategic move allows Vistex customers to gain valuable insights and enhance their market share. Leveraging artificial intelligence, machine learning, and image recognition, Vistex turns raw data into actionable information, providing retailers and brands with efficient online market analysis and enabling them to make informed decisions based on accurate and timely data.

Customer Insights

According to G2 reviews, Vistex Solutions for SAP received positive feedback from customers, with an average rating of 4.2 stars out of 5. Users appreciated the wide range of features offered by Vistex, including contract and pricing management, sales incentive programs, and revenue management. Several reviewers highlighted the effectiveness of Vistex in streamlining complex business processes, particularly in the areas of sales and royalty management. Customers praised the solution’s flexibility and scalability, allowing them to tailor it to their specific business needs. However, some users expressed the need for improved user interface and documentation for better usability.

SAP Data Maintenance for ERP by Vistex, another offering from Vistex, also garnered positive feedback from customers. Users found the solution highly valuable for managing master data within the SAP ERP system. Reviewers praised its robust functionality, such as data governance, data quality management, and data validation, which facilitated accurate and efficient data maintenance processes. Customers appreciated the ability to automate data updates, ensuring data consistency across their organization. However, a few users noted that the initial setup and configuration process could be complex and required expert assistance.

Common themes across the reviews for both Vistex Solutions for SAP and SAP Data Maintenance for ERP by Vistex include the quality of customer support. Several reviewers praised Vistex’s responsive and knowledgeable customer support team, who provided timely assistance and resolved issues effectively. Customers also appreciated the availability of comprehensive training materials and resources, which helped them maximize the utilization of Vistex solutions. However, a small number of users expressed dissatisfaction with the response time for certain support queries and recommended further improvements in this area.

Overall, the G2 reviews suggest that Vistex Solutions for SAP and SAP Data Maintenance for ERP by Vistex have been well-received by customers. The solutions’ robust feature sets, flexibility, and scalability have proven beneficial in optimizing complex business processes and ensuring accurate data maintenance within SAP ERP systems.


  • Vistex: Headquartered in Hoffman Estates, IL; founded in 1999.

  • Employee strength : 1500+ across 21 global offices.

  • Last six months headcount growth : 6%.

  • Vendor contracts managed : over 9000.

  • Chargebacks per month: $2.6 million

  • Supports 440 supplier rebate programs worth over $168 million annually.

  • Acquired : 2 organizations

  • Raised $65M in funding over 2 rounds

  • Funded by: SAP and Accel-KKR.

Ratings and Commentary

Vistex Solutions stands out as a comprehensive platform that helps businesses take control of their mission-critical processes, particularly when managing incentive programs. In today’s overwhelming landscape of incentive programs, it has become crucial to ensure accurate calculations and prevent missed opportunities. Vistex offers a solution to this challenge by providing visibility into the financial impact of promotions, rebates, pricing, discounts, and other incentives.

The company faces competition from Xactly Incent and Spiff, both of which operate in the same space. These competitors are likely driving innovation and pushing Vistex to continuously improve its offerings to maintain its market position. It is important for Vistex to stay vigilant and proactive in monitoring market trends and adapting to changing customer demands to stay ahead in the competitive landscape.

However, Vistex enjoys strong support from key investors SAP and Accel KKR, which provides them with significant capital backing. Such backing from established and reputable investors can help Vistex in expanding its operations, investing in research and development, and fueling its growth. Having renowned investors also adds credibility to the company and inspires confidence among potential customers.

Key people around the table to make decisions and steer the ship include Sanjay Shah, the founder, CEO, and chief architect of Vistex. As the driving force behind the company, Shah’s vision and leadership play a pivotal role in shaping Vistex’s direction. Additionally, Raju Datla, serving as the President, likely contributes to the strategic decision-making process, ensuring alignment with the company’s objectives.

Vistex Video

Key Executives

Sanjay Shah, Founder, CEO, and Chief Architect

With his entrepreneurial spirit and visionary leadership, Sanjay has been instrumental in the growth and success of Vistex. He is dedicated to ensuring that Vistex customers receive the maximum value from their technology investment. Sanjay’s focus on transforming mission-critical processes has enabled Vistex to become a global organization. He also emphasizes lifelong learning and giving back, as evidenced by his establishment of the Vistex Foundation and the Vistex Institute for Executive Learning and Research at Lehigh University.

Raju Datla, President

Raju Datla has been associated with Vistex since 2000 and currently holds the position of President. Raju brings a wealth of experience and a strong work ethic to his role. He is known for his focus, energy, and discipline in ensuring that Vistex customers derive maximum value from the company’s technology solutions. Raju has played a key role in shaping and expanding Vistex’s Solution Delivery capabilities. With his leadership and strategic guidance, Vistex continues to help businesses achieve their go-to-market objectives effectively.

Arun Roy, VP, Finance

Arun Roy joined Vistex in August 2019. With 27 years of industry experience across various sectors, including Automotive, Consumer Goods, Heavy Manufacturing, and software, Arun brings a diverse set of skills to his role. He is responsible for overseeing Vistex’s global Finance Operations. Arun believes in driving progressive finance practices that encourage innovative thinking and simplicity. His extensive background in finance, audit, HR, supply chain, and manufacturing operations enables him to contribute to Vistex’s financial stability and growth.

Cara DeGraff, VP, Product Management

Cara DeGraff has been with Vistex since 2007 and her role involves leading a global team responsible for managing all aspects of product management and product education. Cara is passionate about solving companies’ problems and optimizing their processes through Vistex solutions. She ensures that the Vistex product remains up-to-date with the latest technologies and business requirements. Cara also focuses on providing comprehensive product education to both internal and external stakeholders, enabling them to make the most of Vistex solutions.

Organizational Insights

According to Glassdoor reviews of Vistex, the company offers a range of employee benefits that contribute to a positive work experience. These benefits include competitive salaries, health insurance, retirement plans, and paid time off. Vistex also provides opportunities for career growth and development, with a focus on continued education and professional advancement. Additionally, employees appreciate the flexible work schedule and the supportive work environment that encourages collaboration and innovation.

The average rating of Vistex on Glassdoor is 3.9 out of 5 stars. This rating indicates that the majority of employees have a positive opinion of the company and its organizational culture. Employees highlight the opportunities for growth, the inclusive work environment, and the passion that drives the organization. The company’s commitment to diversity and inclusion is also praised by employees, as Vistex values and embraces the unique backgrounds and experiences of its workforce.

The company emphasizes a culture of passion and innovation. The company values employees who are passionate about their work, and it encourages them to bring their creativity and ideas to the table. Vistex recognizes that great ideas can come from anyone within the organization, fostering a collaborative environment where employees can make a meaningful impact from the start. This culture of innovation is reflected in the company’s cutting-edge software development and its commitment to staying ahead of industry trends.

They are committed to creating a diverse and inclusive workplace. The company recognizes that diversity in backgrounds and experiences brings different perspectives and ideas, which ultimately leads to better outcomes. The company values the global perspective and local cultural understanding of its workforce, creating a fulfilling work environment that inspires and satisfies employees.

Board Members

Gregory Williams

He is a Managing Director at Accel-KKR, a private equity firm focused on growth equity investments. He has been with Accel-KKR since July 2009. In addition to his role at Accel-KKR, Gregory Williams serves as a Board Member for several companies including Vistex. He has been a Board Member of Vistex since January 2019. Gregory Williams completed his MBA from the University of Virginia Darden School of Business in 1995. He also holds a BA in History from Harvard University. Gregory’s educational background and experience in growth equity investments make him a valuable member of the board at Vistex.

Joseph Porten

Joseph Poten is a Managing Director at Accel-KKR, a position he has held since September 2013. Similar to Gregory Williams, Joseph is actively involved in growth equity investments at Accel-KKR. In addition to his role at Accel-KKR, Joseph Poten also serves as a Board Member for Vistex since 2019. Joseph Porten completed his MBA in Economics, Finance & Strategy from The University of Chicago Booth School of Business. He holds a BA in Economics from the University of Chicago, where he was a College Honors Scholar. Joseph’s background in private equity and his experience in various board positions contribute to his expertise and effectiveness as a member of the board at Vistex.



Vistex, Inc. has received an equity investment from SAP SE, a German multinational software company. SAP is known for developing enterprise software that helps manage business operations and customer relations. The investment from SAP underscores their commitment to accelerating innovation within their ecosystem for the benefit of their customers. SAP SE is recognized as the world’s leading enterprise resource planning software vendor.


Vistex Inc. has also received a minority equity investment from Accel-KKR (AKKR), a technology-focused private equity firm based in Chicago. The initial investment amount was $65 million, with the potential for an additional $40 million to support future strategic acquisitions. Accel-KKR has a long history of investing in mid-market software and technology-enabled services companies. Their approach involves providing capital, expertise, and a strong network of relationships to help portfolio companies grow faster and more profitably. With $19 billion in committed capital across their buyout, growth capital, and credit funds, Accel-KKR offers flexibility to meet the specific needs of their portfolio companies.

Key Milestones

  • 2023 – Vistex joins IMPF as a “Friend and Supporter” in the Independent Music Publishers International Forum, further enhancing its reputation in the music industry.

  • Vistex Achieves 2022 POI Best-in-Class Distinctions for the Second Year: Foodservice, HQ Planning, and Dashboards

  • 2021 – Vistex expands its capabilities in big data by acquiring Webdata Solutions GmbH, a leading technology provider in pricing and product intelligence, allowing customers to gain a competitive edge and increase market share.

  • 2021 – Vistex launches SAP Rights and Royalty Management by Vistex, cloud edition, as part of SAP’s industry cloud for the media industry, providing an enterprise cloud application tailored to meet the specific needs of the media sector.

  • 2021 – Vistex introduces new solution extensions, including Sales Solutions by Vistex, deployed on SAP Business Technology Platform, strengthening its partnership with SAP and expanding its presence in SAP’s industry cloud portfolio.

News and Press Releases

● September 15, 2022 – Esker and Vistex team up to solve Complex Disputes, Claims, and Chargeback Management Processes in Spain (Read)

● April 15, 2021 – Rocket Rights Selects Vistex For Rights Management (Read)

● February 18, 2021 – Vistex and Reservoir Jointly Validate the MLC Data Quality Initiative (DQI) (Read)



Xactly Incent

Xactly Incent is a software solution that focuses on incentive compensation management. It allows companies to design, automate, and manage incentive compensation plans, ranging from simple to complex. Xactly Incent helps reduce time spent on plan administration, improves quota attainment, increases payout accuracy, and provides commission visibility. It also integrates seamlessly with other critical business systems such as CRM, ERP, and HCM, offering a comprehensive view of program effectiveness. Xactly offers additional solutions like Xactly Forecasting, Xactly Sales Planning, and Xactly AlignStar.


Spiff is a commission software platform that combines the ease-of-use of a spreadsheet with the power of automation. It enables finance and sales operations teams to self-manage complex incentive compensation plans effortlessly. Spiff aims to build trust within organizations, motivate sales teams, enhance visibility into performance and earnings, and ultimately drive top-line growth. The platform provides an intuitive user interface, in-depth reporting capabilities, and seamless integrations, making it a popular choice among high-growth and enterprise organizations.


CaptivateIQ is an agile commission solution designed to align revenue teams with evolving business goals. It offers flexibility and ease of use in building commission plans, streamlining payout processing, and providing real-time visibility to motivate sales reps. CaptivateIQ empowers finance, operations, and sales teams with insights and control over incentive compensation programs, enabling them to adapt to changes and tailor plans to meet current business needs.

Impartner PRM

mpartner specializes in partner relationship management (PRM) and through channel marketing automation (TCMA) solutions. Its PRM platform helps companies worldwide manage partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels. Impartner’s customers have reported significant revenue increases and administrative cost reductions after adopting their solutions.

Impact is a global partnership management platform that focuses on transforming the way enterprises discover and manage various types of partnerships. Their platform helps businesses build and manage relationships with publishers, affiliates, influencers, B2B partners, and more. By providing visibility across the entire consumer journey, enables businesses to optimize partnerships, drive growth, and create value for consumers. Their technology platform and partnerships marketplace have been utilized by renowned global enterprise brands such as Walmart, Uber, and 1-800-Flowers

Corporate Responsibility

With a focus on health, education, and basic needs, Vistex endeavors to eliminate barriers to success for those most in need. Through programs such as Vistex Endeavor, gift matching, volunteerism, and social impact projects, Vistex engages its associates worldwide to contribute to their communities and create meaningful change.

Vistex encourages its associates to actively engage in their communities through donations, volunteer work, and board service. The Vistex Endeavor program amplifies these efforts by offering a 1:1 gift matching program and a “Dollars for Doers” initiative, which matches volunteer work with grants to organizations. By supporting and recognizing the community involvement of its employees, Vistex fosters a culture of giving back and enables its workforce to make a difference.

The company organizes various charitable events across its global offices to address local community needs. These events range from charitable bake sales in London to toy collections in Kent and collections of basic necessities for the needy in Hyderabad. The company’s headquarters in Chicago has hosted the Gigi’s Playhouse team for ice cream and engaged in tree-planting activities in local parks. Vistex Ambassadors in offices worldwide coordinate in-office fundraisers, lunch and learn sessions with guest speakers, and collaborations with external organizations to create a collective effort in making a positive impact.

Vistex also celebrates Volunteer Appreciation Month in April, doubling its volunteer grants to honor the work of employees and their families. Giving Week, which takes place between Giving Tuesday in November and International Volunteer Day in December, is another significant event at Vistex. During this time, all gifts are matched on a 2:1 basis, and offices actively engage in planned events, team volunteer outings, and seasonal collections for food banks, shelters, and other charities serving those in need.

Through the Vistex Foundation, established in 2012, the company supports initiatives that remove barriers to success. The foundation focuses on local schools, education programs, healthcare services, and organizations serving the homeless. In addition, Vistex has invested in higher education through community college technology scholarships, community service program support, and leadership research and development. Recently, the foundation completed the construction of a primary and secondary health facility, the Vistex Hospital, in Bihar, India, contributing to the fight against COVID-19.

Vistex recognizes the potential to leverage its associates’ knowledge, product capabilities, and network to create social impact through programs like VistexGO. This initiative combines community relationships, software development expertise, and Vistex solutions to make a difference for those in need. Moreover, Vistex places great importance on diversity and inclusion, creating a workplace that reflects the global communities it operates in. By embracing unique perspectives and individual differences, Vistex fosters a culture of innovation and excellence, delivering results as a united and diverse team.