1. 
   Besides bringing years of product and business experience in various industries, Adi is a true strategist and visionary. She can move mountains with her passion for technology as a tool for including the under-served and making a real impact with small businesses worldwide. She has the ability to bring amazing people together that work hard towards a common goal, drive customer-centric products, fuel innovation and generate strategic partnerships that go way beyond a business agreement. She’s also very passionate about rugby and ever-so-often brings the spirit and wisdoms from the world of sport psychology into the team

2. 
   negotiation skills, innovative and forward thinking, strategic partnership development, driving force behind lean and cross-departmental efforts that greatly improve vcita’s footprint. Adi is an impressive example of what a female leader in the field (any field actually) looks like. She single-handedly brought in the main revenue streams to the company and is a model to any girl and woman out there. On top of that, she recognizes talent and drive and brings out the best in those around her. She’s a leader in the true sense of the word – she leads by example and I greatly look up to her.

3. 
   Adi is a force of nature. Nothing can stand between her and her what she wants to achieve. She is truly an inspiring individual and always happy to lend an ear and share professional and career-development advise with other women and men. Adi challenges everyone she works with to produce the optimal results. She encourages others to never settle for less than their best by setting high standards, similar to the ones she sets and meets herself. She is truly invested in the success of the organization she represents, and acts as an agent of innovation within the company.

4. 
   Adi built vcita’s entire partner channel strategy from the ground up: including partnership structures, commercials and on-going product innovation. The partner channel is consistently growing and has become the building pillar of the company’s overall strategy. She, and her team, has enabled strategic partnerships with key industry players all over the world, such as Mastercard. She is constantly pushing herself, the team and the company to expand into new growth areas and is not afraid to take risks, whilst making sure team spirit is at the heart of the matter.

5. 
   vCita is one of the few SaaS/Tech companies that have an equal amount of male/female employees, throughout all teams and also within management level. Adi has been at vCita for five years now and is making a huge impact on the companies advancements: helping design relevant products and building strategic partnerships, such as with MasterCard, to positively impact small businesses around the world.

6. 
   Creative Innovative Fast learner, quickly dives into new domains Sees the big picture and plans for the end goal Thinks fast Focuses on the value vs. the feature, separates the wheat from the chaff Ready to take risks Truly understands the market, and the day-to-day of the clients

7. 
   Adi is a female leader in a company which consists mostly of women. She has managed to partner vcita up with huge companies such as Thryv and MasterCard. She is an out of the box thinker who has gathered and is leading a team of talented people to month over month success.

8. 
   Adi has the highest professional standarts along with an excellent social skills and most positive attitude, creating a working atmosphere that makes you want to bring your best whilst enjoying every moment of it. Adi is a natural leader.

9. 
   market understanding and usage of that knowledge to benefit the organisation making useful contacts to advance business goals predicting market trends and preparing to meet future needs

10. 
    Adi has a clear vision for the SMB market, she leads her team by example and knows how do dive into the smallest of details, without losing the overall picture.

11. 
    Adi has great leadership capabilities, always an inspiration. Her vision and determination are key factors in vcita’s growth.

12. 
    Deep understanding in both business & product aspects Very high project management skills Strong leadership skills

13. 
    Leadership Highly committed and motivated Hard worker Creates great alliances Creative Highly professional

14. 
    Honesty and integrity, good communicator, commitment and passion, resilience, accountability, decision making

15. 
    Creating strong and lasting partnerships with some of the world top organisations (such as MasterCard).

16. 
    Adi is innovative and a solution provider to any issue that pops up for the product development.

17. 
    Creativity, Listening to others, while being focused and move the team forward to its goals

18. 
    Inspirational leader. Visionary. Great at growing companies and lift smb to success.

19. 
    ability to dream big and act on it and to make those dreams into a very cool reality

20. 
    she is smart assertive and knows how to strategize and deliver with excellence.

21. 
    Innovation, impactful, involvement, personal example, hard working, and more!

22. 
    Communication skills, Sales woman, Leadership, Out of the box thinking

23. 
    leadership initiative Innovation Interpersonal Relationships

24. 
    leadership, reasonable thinking, problem solving, and inspiring

25. 
    She’s a strong, opinionated, motivated and impressive leader!

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