Ai Ching Goh



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Ching co-founded Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates.

As CEO, Ching oversees a number of areas at Piktochart and takes an unconventional approach to startup growth. She goes against the grain of what the startup world teaches passionate entrepreneurs in areas including bootstrapping, talent management and culture ”shaping.”



  1. Ai Ching is one of a few startup CEOs that are not afraid to openly admit to mistakes and share their learnings from failure. She is open to feedback from anyone within and outside of the company. She genuinely listens, reflects on feedback, and immediately takes an action if needed. This has helped Ai Ching to create a unique working culture at Piktochart. It’s a company where people love to come to work each week. When Ai Ching was building Piktochart she followed a motto “No more Monday blues”. This has remained until today. Ai Ching wants her employees to be happy and passionate about working at Piktochart. She managed to create not just a company but a global family.

    Mid Level Professional, submitted on

  2. Has an amazing employee attrition rate due to focus on high performing culture – attracts good talent despite HQ base in Malaysia Lives up core values consistently Gives back to the local startup ecosystem (mentoring, sharing sessions etc) Bootstraps the organization Customer satisfaction score is high

    Mid-level professional, submitted on

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