Alix has begun her career as a Product Manager at Hi-Media agency, where she was in charge of online advertising (display, CPC/CPM). Later on she joined Keyade Digital Agency as an SEM/Affiliation Manager. In 2009, Rémi and Alix co-founded Liwio, a web analytics consulting agency specialized in conversion rate optimization. After noticing the lack of tools available on the market for validating optimization ideas, they created the AB Tasty software. AB Tasty is SaaS leading solution that helps data-driven marketers tailor user-experience and increase conversion rates through A/B testing and content personalisation. Founded in 2011, AB Tasty is made up of 70 employees across offices in London, Paris, Madrid, Cologne and Sidney and generates a growth of 100 percent per year. Nowadays Alix is in charge of AB Tasty's international business development.