Anita Brearton
Founder & CEO
CabinetM

(5.0)
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  1. In a nutshell — vision and execution. An experienced marketing and C-Suite executive, Anita recognized how quickly technology was changing the marketing function. Today everything that marketing does is enabled by technology – every marketing email, advertising, direct mail piece, event etc leverages technology. Companies are using as many as 250 pieces of technology at any one time to acquire and engage customers. Anita identified that a platform would be needed to help companies find the technology they need and manage the technology they have. Her company, CabinetM, is a category maker and were the first to market with a marketing technology management platform. She and her co-founder, Sheryl Schultz have built an enterprise-grade platform on very little capital and have secured major brands such as Major League Baseball, Acquia, LogMeIn, Western Governors University and more as customers. She is respectful of her team, leads with transparency, and inspires and excites those around her about the opportunities for innovation.

    Senior-Level Professional, submitted on

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