Asaf Rubin



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  1. Asaf Rubin leads the Localize team with the inherent strengths of his personality. He is exceptionally smart and composed, but also modest and humble. This combination has allowed him to build a team that raises others up and brings out the best in people in a supportive environment, despite leading a fast-paced start up. Asaf leads the team with his own collaboration in the day-to-day work, which allows him to better understand the needs of the team and the business, while also bringing a strategic level of thinking in his hands-on approach that pushes the company forward. He can easily navigate between granular details and high-level strategy, turning key insights into plans that he easily communicates to company stakeholders. Asaf is also extremely data-driven and focused on problem solving. He looks at important business decisions in a structured manner, helping the team simplify and analyze any issues or challenges that need to be addressed in order to succeed. His work-style has created the culture that we all enjoy at Localize: a no-ego team working toward solution-driven goals. The tone for the entire company comes from him and his style of working collaboratively, building each other up, and being solution-oriented.

    Staff, submitted on

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