Profile

Barbary has spent her 25 years in technology leveraging software to transform human experience and give people access and tools to make their lives smarter, faster, richer and more fully informed. From her earliest days as a Program Manager at Microsoft, to senior executive roles at Yahoo! and Experian, she’s built and led world-class product and marketing teams that are equally in service of customer delight, business and shareholder results, and employee excellence, growth and satisfaction. She’s a noted speaker on brand development, growth strategy for technology ecosystems, and diversity and inclusion in tech organizations.

Before joining Phunware as their first-ever CMO, Barbary was CEO of the Austin Technology Council, where she executed a turnaround of the 25-year-old organization, reestablishing it as the premier thought leader in regional technology, doubling membership, developing an ecosystem-wide mentorship program, and establishing a benchmark of growing 10 local tech companies to $1B in revenue in 10 years’ time.

Prior to this, Barbary’s roles have included senior executive and executive leadership roles at global tech leaders Microsoft, Yahoo!, Experian, SierraOnline and others. Barbary believes that building and leading teams is a privilege, and that quality of business culture is inextricably linked to brand and product success. She is a respected leader who builds open and respectful environments in which teams can be exceptionally high-performing.