CEO & Founder
Top Women Leaders 2019
ProfileA technology pioneer and digital visionary, Catherine is a seasoned entrepreneur who has founded and scaled several businesses over the last 20 years.
Her entrepreneurial career kicked off while in school at Georgia State University, where she started a house sitting and dog walking business. To her surprise, Coca-Cola found her business and invited her to bid on an RFP to manage their employee discount program. She won the business, left school, built her first website and started calling on other companies. Under Catherine’s leadership, the business successfully grew to serve more than 1 million employees at 150+ companies.
Sparkfly evolved after Catherine began investigating options for tracking digital benefits against employee usage. Unable to find suitable technology to do so, she saw the gap in the market and acquired a company for the technology that would become the foundation of the current Sparkfly (spinning off the original company as Sparkfly Perks).
Catherine and her team were one of the first to develop connectivity between media and the point of sale and invented two issued patents related to tracking mobile media and store loyalty. She believes that mobile offers can be the unifying force between mobile media and the point of sale, and was named one of Mobile Marketer’s Mobile Women to Watch.
Leveraging this new groundbreaking technology, Sparkfly continues to grow and develop innovative technology to solve real business problems and create real results for its clients.
Catherine also served as the chair of the marketing committee on the Woodruff Arts Center board of directors, and is currently a member of the Board of Visitors at The University of Georgia.