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Profile
Cristine joined ABC Fitness Solutions in 2019 as Chief Marketing Officer. ABC Fitness Solutions (abcfitness.com) is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members.Previously, she was a Vice President Marketing, ACTIVE Network at Global Payments Inc. and before that a Global Marketing and Growth Operations Director at Carestream. Earlier in her career she worked with University Health Network as an Operational Analyst.
She graduated from University of Waterloo with an undergraduate degree in Biochem.
Cristine is the consummate SaaS marketing leader. First and foremost, she is passionate about the fitness and wellness space. This allows her to effectively promote ABC’s value proposition with unique level of authenticity and effectiveness; the industry loves her. Cristine is also a very strong strategic thinker; which allows her to offer authoritative views on where our market is today as well as where it will be in the future. This proved to be particularly powerful in the midst of the 2020 pandemic. Cristine is also an exceptional digital marketer. Cristine understands the unique influence a highly effective digital marketing organization can have on a business’s go to market success. More specifically, she is very metrics and performance driven and is motivated by her marketing organizations tangible contribution to our business’s overall financial performance. Last, but certainly not least, Cristine is a fantastic people person. This is demonstrated through her highly effective leadership of her team and collaboration with our broader leadership team. Her team loves to work with her and draws positive energy from her direction. She also has a very positive effective on overall leadership team effectiveness through her passion, strategic thinking and can do attitude.
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