Danielle Royston


Overall Rank: 11

Top Women Leaders 2018


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Danielle joined Optiva as CEO in 2017. The Company, which trades on the Toronto stock exchange, is an innovative software provider of mission-critical, cloud-native, monetization solutions to leading communication service providers (CSPs) globally. Danielle has nearly 20 years of executive experience in the technology industry with an emphasis on turning around enterprise software companies. Before joining Optiva, she served as portfolio CEO for the ESW Capital family of companies, leading over 15 turnarounds during her tenure.

Danielle is widely recognized as an industry thought leader and has been featured in publications, including Fast Company and The Harvard Business Review. Prior to ESW, she served in senior roles with Freescale Semiconductor and Trilogy. Her first job after graduating from Stanford University with a degree in Computer Science was with IBM. Danielle is an entrepreneurial leader with broad experience in transforming cost structures, growing revenues, building teams and creating customer loyalty.



  1. My CEO has time to write back to every single employee no matter where they happen to be on the organizational chart. She does not take a huge check no matter how the company is doing. She keeps every single one of us in the loop about how the company is doing. Basically, she cares. People talk a lot of smack about my company; how it does not care for people, how its all about metrics. Truth is, every company has a profit bottom line. They just make the truth more palatable by adding euphemistic ideals and language to their bottom line. However, I value transparency and truth and I think i have it here. Honestly, by taking time to reply – and in length – to every email however trivial, and by addressing every issue, my CEO has actually increased my confidence (as a female engineer – the only one in my team) and commitment to the organization

    Mid-level professional, submitted on

  2. Motivation and information. She communicates and show how are we doing, the big picture of the company and motivates us in moving forward! She is on top of the main issues but also knows about the teams and how are they doing. Sends congratulations with specific names when a goal is reached.

    Senior-level professional, submitted on

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