Elizabeth Segovia
Chief Operating Officer
ChannelAdvisor Corporation



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Beth is ChannelAdvisor’s chief operating officer and oversees general operations, services, product and engineering, and human resources globally. Previously, Beth was the vice president, global services where she led ChannelAdvisor’s global services team, including implementation, technical support, account management, and managed services. These customer-facing teams provide technical support, industry expertise, and consultative services to help clients achieve their commerce objectives.

Beth has two decades of experience in customer-facing roles spanning supply chain, marketing, sales operations and services at Lenovo and IBM. Most recently she was responsible for services enablement, product management, and marketing as well as implementing both corporate and services specific customer experience programs at Lenovo. Prior to that she spent more than ten years building out customer facing account management and operations support for Lenovo and IBM’s largest global customers. She is a passionate customer advocate and customer experience architect who develops solutions to add value and resolve pain points.

Beth received a Bachelor of Science in Industrial Engineering from Northwestern University and a Masters of Science in Manufacturing Systems Engineering from Lehigh University.



  1. Influence – Beth’s ability to integrate emotional intelligence with her direct communication style positively influences each interaction. This allows her to to impact behavior, actions or the point of view of others. Customer Focus – Beth’s ability to understand and anticipate the customer’s point of view along with her enthusiasm creates an environment where the customer feels highly valued.

    Senior-level professional, submitted on

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