Florence Broderick
VP Marketing



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Flo is VP Marketing at CARTO, leading CARTO’s Demand Generation, Content, Product Marketing and SDR teams to translate the value of Location Intelligence to existing and prospective clients, generating demand for spatial analysis use cases on the company’s platform. Prior to joining CARTO, Flo was Global Head of Marketing and Communications for LUCA, Telefónica’s specialist Big Data unit, having been fast tracked into management after completing the Global Graduate Programme working in sales and marketing rotations in Connected Car, VOIP tech, and mobile data insights in the UK, Spain, Germany, and Latin America.



  1. Proactivity and energy – amazing team player, bringing everyone together – Setting clear vision and organizing the team: Florence Has done a Great job this year steering the marketing team, Setting clear goals and defining a path to get there. the team understands how their contribution impacts them. this is a big achievement considering that the team Has gone through different impactful changes during last year. she is not afraid of making decisions. – building an on-track-to-be-high-performing team: she was able to rebuild from scratch in few months our SDR team and connecting that with our demand generation campaigns. her onboarding program helped new team members be productive very fast. – Hands-on approach: Florence is not afraid of rolling up her sleeves to set things in motion, which is priceless in a startup environment.

    Mid-level professional, submitted on

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